Funeral services · County · Massachusetts
Funeral homes in Franklin County, MA
Competitor counts, household spending and official business counts for funeral homes in Franklin County, MA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #867 of 1,472 scored counties
#12 of 12 scored counties in Massachusetts
- Listings
- 12
- 0 chain locations (0%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $5M
- On funerals · $159 a household
- Spending per listing
- $417K
- 39% below the U.S.
- Listings per 10k households
- 3.8
- 81% above the U.S.
- Population, 2025
- 70,698
- −0.3% since 2020
See the funeral homes around any address in Franklin County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Franklin County spend about $5M a year on funerals, or $159 per household, 11% above the U.S. average. That works out to $417K per home, 39% below the U.S. figure of $679K.
There are 12 funeral homes on map listings in Franklin County as of September 2026. None of them are chain locations, against 10% across the U.S. That is 3.8 per 10,000 households, 81% above the U.S. rate of 2.1.
The official count of businesses with payroll classed as funeral homes and funeral services in Franklin County was 7 in 2023. That is one for every 4,510 households, against one for every 8,510 across the U.S.
Population estimates put the population change in Franklin County from 2020 to 2025 at −0.3%, against +3.1% for the U.S. For funeral homes, Franklin County has a Groundwork market score of 44 (lower middle): #867 of 1,472 scored counties and #12 of 12 scored counties in Massachusetts.
How Franklin County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.8 | 2.1 | 2.1 |
| Spending per listing | $417K | $699K | $679K |
| Households per official establishment | 4,510 | 7,527 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −6.1% | −1.7% |
| Population growth, 2020–2025 | −0.3% | +2.4% | +3.1% |
| Spending per household on funerals | $159 | $147 | $143 |
| Median household income | $74,907 | $103,960 | $80,734 |
| Groundwork market score | 44 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 7
- Employees, 2023
- 15
- Annual payroll, 2023
- $688K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 120 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Franklin County
- Population, 2025 estimate
- 70,698−0.3% since 2020
- Households
- 31,570
- Median age
- 47.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 699 sq. mi.
- People per square mile
- 101
- Median household income
- $74,907+22.9% vs. 2015–2019, before inflation
- Average household income
- $94,042
- Median home value
- $329,000
- Jobs located here
- 25,416
- Daytime population
- 59,931Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for funeral homes, numbered among those based in Massachusetts, with Franklin County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Barnstable County, MA | 77 | 24 | 2.3 | $945K | +2.4% | #109 of 1,472 |
| 2Plymouth County, MA | 72 | 44 | 2.2 | $745K | +3.5% | #202 of 1,472 |
| 3Essex County, MA | 68 | 60 | 1.9 | $813K | +2.3% | #280 of 1,472 |
| 4Hampshire County, MA | 68 | 15 | 2.4 | $620K | +10.4% | #295 of 1,472 |
| 5Middlesex County, MA | 65 | 116 | 1.8 | $772K | +2.8% | #355 of 1,472 |
| 6Norfolk County, MA | 65 | 61 | 2.2 | $723K | +2.2% | #358 of 1,472 |
| 7Worcester County, MA | 61 | 85 | 2.5 | $564K | +3.7% | #463 of 1,472 |
| 8Bristol County, MA | 59 | 52 | 2.2 | $649K | +2.9% | #504 of 1,472 |
| 9Suffolk County, MA | 54 | 49 | 1.5 | $734K | +0.1% | #594 of 1,472 |
| 10Hampden County, MA | 52 | 50 | 2.7 | $553K | +0.2% | #654 of 1,472 |
| 12Franklin County, MA | 44 | 12 | 3.8 | $417K | −0.3% | #867 of 1,472 |
Other business types in Franklin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes44
Questions
How many funeral homes are in Franklin County, MA?
As of September 2026, map listings count 12 funeral homes in Franklin County. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 7 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Franklin County, MA spend on funerals?
About $5M a year, or $159 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 12 funeral homes on map listings, it comes to $417K per home. It is estimated from the incomes of the 31,570 households in Franklin County and national spending patterns by income.
How does Franklin County, MA compare with the U.S. for funeral homes?
Franklin County has 3.8 funeral homes per 10,000 households, 81% above the U.S. rate of 2.1. Spending per home is $417K, 39% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Franklin County would have about 7, against 12 on map listings. There is one business with payroll in the industry for every 4,510 households, against one for every 8,510 across the U.S.
How fast is Franklin County, MA growing?
Population estimates put Franklin County at 70,698 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 31,570 households. The median household income in Franklin County is $74,907 a year, 7% below the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 44 for funeral homes (lower middle), #867 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.