Auto · County · Florida
Insurance agencies in Pinellas County, FL
Competitor counts, household spending and official business counts for insurance agencies in Pinellas County, FL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #1,861 of 2,272 scored counties
#61 of 61 scored counties in Florida
- Listings
- 753
- 101 chain locations (13%)
- Official establishments
- 592
- +4.8% since 2019
- Household spending a year
- $877.8M
- On vehicle insurance · $2,049 a household
- Spending per listing
- $1.2M
- 7% below the U.S.
- Listings per 10k households
- 17.6
- 13% above the U.S.
- Population, 2025
- 948,563
- −1.2% since 2020
See the insurance agencies around any address in Pinellas County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pinellas County scores 28 (lower middle) on the Groundwork market score for insurance agencies, ranking #1,861 of 2,272 scored counties and #61 of 61 scored counties in Florida. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 753 insurance agencies in Pinellas County. 101 of them (13%) are chain locations, against 21% across the U.S. That comes to 17.6 for every 10,000 households, 13% above the U.S. rate of 15.6.
Household spending on vehicle insurance in Pinellas County comes to about $877.8M a year: $2,049 per household, 5% above the U.S. average. That works out to $1.2M per agency, 7% below the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Pinellas County was 592 in 2023, up 4.8% from 2019. That is one for every 724 households, against one for every 966 across the U.S. Since fiscal 2022, 28 SBA-backed loans worth $24M have gone to businesses classed as insurance agencies and brokerages in Pinellas County. Population estimates put the population change in Pinellas County from 2020 to 2025 at −1.2%, against +3.1% for the U.S.
How Pinellas County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pinellas County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.6 | 17.1 | 15.6 |
| Spending per listing | $1.2M | $1.3M | $1.3M |
| Households per official establishment | 724 | 808 | 966 |
| Official establishment growth, 2019–2023 | +4.8% | +13.5% | −1.0% |
| Population growth, 2020–2025 | −1.2% | +8.7% | +3.1% |
| Spending per household on vehicle insurance | $2,049 | $2,265 | $1,957 |
| Median household income | $72,646 | $74,568 | $80,734 |
| Groundwork market score | 28 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 565 → 592+4.8% over the period
- Employees, 2023
- 6,798
- Annual payroll, 2023
- $594.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 753101 chain locations
- Listings at the U.S. rate for this spending
- 699The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 28
- Amount
- $24M
SBA-backed loans to businesses classed as insurance agencies and brokerages in Pinellas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pinellas County
- Population, 2025 estimate
- 948,563−1.2% since 2020
- Households
- 428,473
- Median age
- 48.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.5
- Land area
- 274 sq. mi.
- People per square mile
- 3,518
- Median household income
- $72,646+34.3% vs. 2015–2019, before inflation
- Average household income
- $104,876
- Median home value
- $355,100
- Jobs located here
- 491,465
- Daytime population
- 1,008,495Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pinellas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Florida
Every Florida market ranked →The highest-scoring counties in Florida for insurance agencies, numbered among those based in Florida, with Pinellas County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wakulla County, FL | 96 | 6 | 4.7 | $5.9M | +12.3% | #6 of 2,272 |
| 2Santa Rosa County, FL | 90 | 65 | 9.0 | $3.1M | +11.7% | #59 of 2,272 |
| 3Nassau County, FL | 89 | 38 | 9.7 | $2.7M | +17.4% | #73 of 2,272 |
| 4Suwannee County, FL | 88 | 14 | 8.7 | $2.9M | +10.6% | #84 of 2,272 |
| 5Gulf County, FL | 86 | 5 | 8.4 | $3M | +11.7% | #113 of 2,272 |
| 6Washington County, FL | 85 | 5 | 5.4 | $5M | +5.4% | #121 of 2,272 |
| 7DeSoto County, FL | 85 | 10 | 7.8 | $2.9M | +8.8% | #128 of 2,272 |
| 8Putnam County, FL | 84 | 21 | 6.7 | $3.5M | +5.9% | #137 of 2,272 |
| 9Clay County, FL | 84 | 80 | 9.6 | $2.8M | +9.4% | #143 of 2,272 |
| 10Sumter County, FL | 83 | 44 | 6.3 | $3.2M | +21.1% | #158 of 2,272 |
| 61Pinellas County, FL | 28 | 753 | 17.6 | $1.2M | −1.2% | #1,861 of 2,272 |
Other business types in Pinellas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Pinellas County, FL?
There are 753 insurance agencies on map listings in Pinellas County as of September 2026. 101 of them (13%) are chain locations. The listings count insurance agencies. Official counts show 592 businesses with payroll classed as insurance agencies and brokerages in 2023, up 4.8% from 2019.
How much do households in Pinellas County, FL spend on vehicle insurance?
About $877.8M a year, or $2,049 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 753 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 428,473 households in Pinellas County and national spending patterns by income.
How does Pinellas County, FL compare with the U.S. for insurance agencies?
Pinellas County has 17.6 insurance agencies per 10,000 households, 13% above the U.S. rate of 15.6. Spending per agency is $1.2M, 7% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Pinellas County would have about 699, against 753 on map listings. There is one business with payroll in the industry for every 724 households, against one for every 966 across the U.S. The official count rose 4.8% from 2019 to 2023, against −1.0% for the U.S.
How fast is Pinellas County, FL growing?
Population estimates put Pinellas County at 948,563 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 428,473 households. The median household income in Pinellas County is $72,646 a year, 10% below the U.S. median of $80,734. That rose 34.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pinellas County scores 28 for insurance agencies (lower middle), #1,861 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pinellas County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Pinellas County
Screening a site or an acquisition in Pinellas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.