Groundwork

Food and drink · County · Florida

Pizza places in Pinellas County, FL

The pizza places in Pinellas County, FL, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 51 out of 100: Upper middle

Ranked #978 of 2,090 scored counties
#48 of 56 scored counties in Florida

Listings
327
145 chain locations (44%)
Official establishments
826
All limited-service restaurants · +11.3% since 2019
Household spending a year
$1.6B
On food away from home · $3,817 a household
Spending per listing
$5M
2% below the U.S.
Listings per 10k households
7.6
5% below the U.S.
Population, 2025
948,563
−1.2% since 2020

See the pizza places around any address in Pinellas County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 327 pizza places in Pinellas County. Chain locations make up 44% of them, against 58% across the U.S. Per 10,000 households, that is 7.6, 5% below the U.S. rate of 8.0.

Households in Pinellas County spend about $1.6B a year on food away from home, or $3,817 per household, 6% below the U.S. average. That is about $5M of household spending for each pizza place on map listings, 2% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

Official counts show 826 businesses with payroll classed as limited-service restaurants in Pinellas County in 2023, up 11.3% from 2019. That is one for every 519 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 134 one-person businesses without payroll. Since fiscal 2022, 41 SBA-backed loans worth $21.4M have gone to businesses classed as limited-service restaurants in Pinellas County.

Population estimates put the population change in Pinellas County from 2020 to 2025 at −1.2%, against +3.1% for the U.S. Pinellas County scores 51 (upper middle) on the Groundwork market score for pizza places, ranking #978 of 2,090 scored counties and #48 of 56 scored counties in Florida.

How Pinellas County compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Pinellas County, FL compared with Florida and the U.S.
MeasurePinellas CountyFloridaU.S.
Listings per 10k households7.67.18.0
Spending per listing$5M$5.4M$5.1M
Households per official establishment (all limited-service restaurants)519548478
Official establishment growth, 2019–2023+11.3%+12.5%+6.1%
Population growth, 2020–2025−1.2%+8.7%+3.1%
Spending per household on food away from home$3,817$3,841$4,070
Median household income$72,646$74,568$80,734
Groundwork market score5167

Official counts and lending

Businesses

Official establishments, 2019 to 2023
742 → 826All limited-service restaurants · +11.3% over the period
Employees, 2023
13,883
Annual payroll, 2023
$276.1M
One-person businesses, 2023
134All limited-service restaurants with no payroll
Map listings, September 2026
327145 chain locations
Listings at the U.S. rate for this spending
322The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
41
Amount
$21.4M

SBA-backed loans to businesses classed as limited-service restaurants in Pinellas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Pinellas County

Population, 2025 estimate
948,563−1.2% since 2020
Households
428,473
Median age
48.4
Homes lived in by their owners
70%
Vehicles per household
1.5
Land area
274 sq. mi.
People per square mile
3,518
Median household income
$72,646+34.3% vs. 2015–2019, before inflation
Average household income
$104,876
Median home value
$355,100
Jobs located here
491,465
Daytime population
1,008,495Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Pinellas County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Florida for pizza places, numbered among those based in Florida, with Pinellas County marked.

Top counties in Florida

Counties in Florida ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sumter County, FL92192.7$13.9M+21.1%#3 of 2,090
2Wakulla County, FL9164.7$8.1M+12.3%#9 of 2,090
3Santa Rosa County, FL89395.4$7.8M+11.7%#16 of 2,090
4Flagler County, FL85305.7$6.8M+21.0%#42 of 2,090
5Sarasota County, FL841476.9$5.9M+10.0%#48 of 2,090
6Manatee County, FL821146.4$6.1M+16.6%#60 of 2,090
7Charlotte County, FL80576.3$5.7M+15.5%#89 of 2,090
8Collier County, FL801297.8$5.6M+10.6%#90 of 2,090
9Lee County, FL782276.9$5.6M+14.4%#124 of 2,090
10Citrus County, FL77365.0$6.5M+11.1%#134 of 2,090
48Pinellas County, FL513277.6$5M−1.2%#978 of 2,090

Other business types in Pinellas County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Pinellas County, FL?

Pinellas County has 327 pizza places on map listings as of September 2026. 145 of them (44%) are chain locations. The listings count pizza restaurants. Official counts show 826 businesses with payroll classed as limited-service restaurants in 2023, up 11.3% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 134 one-person businesses have no payroll, by official counts.

How much do households in Pinellas County, FL spend on food away from home?

About $1.6B a year, or $3,817 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 327 pizza places on map listings, it comes to $5M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 428,473 households in Pinellas County and national spending patterns by income.

How does Pinellas County, FL compare with the U.S. for pizza places?

Pinellas County has 7.6 pizza places per 10,000 households, 5% below the U.S. rate of 8.0. Spending per pizza place is $5M, 2% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Pinellas County would have about 322, against 327 on map listings. There is one business with payroll in the industry for every 519 households, against one for every 478 across the U.S. The official count rose 11.3% from 2019 to 2023, against +6.1% for the U.S.

How fast is Pinellas County, FL growing?

Population estimates put Pinellas County at 948,563 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 428,473 households. The median household income in Pinellas County is $72,646 a year, 10% below the U.S. median of $80,734. That rose 34.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pinellas County scores 51 for pizza places (upper middle), #978 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Pinellas County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Pinellas County

Screening a site or an acquisition in Pinellas County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.