Home services · County · Florida
House cleaning businesses in Pinellas County, FL
The house cleaning businesses in Pinellas County, FL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #704 of 847 scored counties
#38 of 40 scored counties in Florida
- Listings
- 134
- 8 chain locations (6%)
- Official establishments
- 334
- +3.1% since 2019
- Household spending a year
- $641.2M
- On lawn care, cleaning and other household services · $1,497 a household
- Spending per listing
- $4.8M
- 25% below the U.S.
- Listings per 10k households
- 3.1
- 41% above the U.S.
- Population, 2025
- 948,563
- −1.2% since 2020
See the house cleaning businesses around any address in Pinellas County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For house cleaning businesses, Pinellas County has a Groundwork market score of 33 (lower middle): #704 of 847 scored counties and #38 of 40 scored counties in Florida. That puts it in the bottom quarter of counties.
Households in Pinellas County spend about $641.2M a year on lawn care, cleaning and other household services, or $1,497 per household, 6% above the U.S. average. That is about $4.8M of household spending for each business on map listings, 25% below the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
Pinellas County has 134 house cleaning businesses on map listings as of September 2026. 8 of them (6%) are chain locations, against 8% across the U.S. That is 3.1 per 10,000 households, 41% above the U.S. rate of 2.2.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in Pinellas County was 334 in 2023, up 3.1% from 2019. That is one for every 1,283 households, against one for every 1,735 across the U.S. Since fiscal 2022, 9 SBA-backed loans worth $4.8M have gone to businesses classed as janitorial and carpet cleaning services in Pinellas County. Population estimates put the population change in Pinellas County from 2020 to 2025 at −1.2%, against +3.1% for the U.S.
How Pinellas County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pinellas County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.1 | 3.0 | 2.2 |
| Spending per listing | $4.8M | $4.9M | $6.4M |
| Households per official establishment | 1,283 | 1,197 | 1,735 |
| Official establishment growth, 2019–2023 | +3.1% | +11.6% | +6.6% |
| Population growth, 2020–2025 | −1.2% | +8.7% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,497 | $1,503 | $1,414 |
| Median household income | $72,646 | $74,568 | $80,734 |
| Groundwork market score | 33 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 324 → 334+3.1% over the period
- Employees, 2023
- 2,071
- Annual payroll, 2023
- $50.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1348 chain locations
- Listings at the U.S. rate for this spending
- 100The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $4.8M
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Pinellas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pinellas County
- Population, 2025 estimate
- 948,563−1.2% since 2020
- Households
- 428,473
- Median age
- 48.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.5
- Land area
- 274 sq. mi.
- People per square mile
- 3,518
- Median household income
- $72,646+34.3% vs. 2015–2019, before inflation
- Average household income
- $104,876
- Median home value
- $355,100
- Jobs located here
- 491,465
- Daytime population
- 1,008,495Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pinellas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Florida
Every Florida market ranked →The highest-scoring counties in Florida for house cleaning businesses, numbered among those based in Florida, with Pinellas County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 92 | 7 | 1.0 | $14.8M | +21.1% | #3 of 847 |
| 2Citrus County, FL | 74 | 13 | 1.8 | $7.2M | +11.1% | #74 of 847 |
| 3Nassau County, FL | 67 | 10 | 2.5 | $6.3M | +17.4% | #140 of 847 |
| 4Putnam County, FL | 66 | 6 | 1.9 | $6.5M | +5.9% | #151 of 847 |
| 5Clay County, FL | 66 | 21 | 2.5 | $6.2M | +9.4% | #152 of 847 |
| 6Polk County, FL | 62 | 65 | 2.2 | $6.2M | +19.8% | #202 of 847 |
| 7Santa Rosa County, FL | 62 | 26 | 3.6 | $4.5M | +11.7% | #209 of 847 |
| 8Marion County, FL | 61 | 33 | 2.0 | $6.7M | +17.3% | #224 of 847 |
| 9Martin County, FL | 60 | 16 | 2.4 | $6.8M | +4.8% | #241 of 847 |
| 10Lake County, FL | 59 | 39 | 2.4 | $6.1M | +18.1% | #255 of 847 |
| 38Pinellas County, FL | 33 | 134 | 3.1 | $4.8M | −1.2% | #704 of 847 |
Other business types in Pinellas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Pinellas County, FL?
Map listings as of September 2026 show 134 house cleaning businesses in Pinellas County. 8 of them (6%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 334 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 3.1% from 2019.
How much do households in Pinellas County, FL spend on lawn care, cleaning and other household services?
About $641.2M a year, or $1,497 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 134 house cleaning businesses on map listings, it comes to $4.8M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 428,473 households in Pinellas County and national spending patterns by income.
How does Pinellas County, FL compare with the U.S. for house cleaning businesses?
Pinellas County has 3.1 house cleaning businesses per 10,000 households, 41% above the U.S. rate of 2.2. Spending per business is $4.8M, 25% below the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, Pinellas County would have about 100, against 134 on map listings. There is one business with payroll in the industry for every 1,283 households, against one for every 1,735 across the U.S. The official count rose 3.1% from 2019 to 2023, against +6.6% for the U.S.
How fast is Pinellas County, FL growing?
Population estimates put Pinellas County at 948,563 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 428,473 households. The median household income in Pinellas County is $72,646 a year, 10% below the U.S. median of $80,734. That rose 34.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pinellas County scores 33 for house cleaning businesses (lower middle), #704 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pinellas County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Pinellas County
Screening a site or an acquisition in Pinellas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.