Real estate · County · Florida
Mortgage brokers and lenders in Pinellas County, FL
How Pinellas County, FL compares with other counties and the U.S. for mortgage brokers and lenders: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #852 of 887 scored counties
#39 of 39 scored counties in Florida
- Listings
- 228
- 33 chain locations (14%)
- Official establishments
- 136
- +12.4% since 2019
- Household spending a year
- $6.5B
- On rent and homeowner costs · $15,252 a household
- Housing spending per listing (U.S. = 100)
- 73
- 27% below the U.S.
- Listings per 10k households
- 5.3
- 23% above the U.S.
- Population, 2025
- 948,563
- −1.2% since 2020
See the mortgage brokers and lenders around any address in Pinellas County
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pinellas County scores 23 (low) on the Groundwork market score for mortgage brokers and lenders, ranking #852 of 887 scored counties and #39 of 39 scored counties in Florida. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 228 mortgage brokers and lenders in Pinellas County. Chain locations make up 14% of them, against 21% across the U.S. That comes to 5.3 for every 10,000 households, 23% above the U.S. rate of 4.3.
At $15,252 per household (8% below the U.S. average), households in Pinellas County spend about $6.5B a year on rent and homeowner costs. Housing spending per office is 27% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.
Official counts show 136 businesses with payroll classed as mortgage brokers and real estate lenders in Pinellas County in 2023, up 12.4% from 2019. That is one for every 3,151 households, against one for every 4,897 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as mortgage brokers and real estate lenders in Pinellas County. Population estimates put the population change in Pinellas County from 2020 to 2025 at −1.2%, against +3.1% for the U.S.
How Pinellas County compares
The same measures for Florida and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Pinellas County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.3 | 5.3 | 4.3 |
| Housing spending per listing (U.S. = 100) | 73 | 74 | 100 |
| Households per official establishment | 3,151 | 3,510 | 4,897 |
| Official establishment growth, 2019–2023 | +12.4% | +22.5% | +9.5% |
| Population growth, 2020–2025 | −1.2% | +8.7% | +3.1% |
| Spending per household on rent and homeowner costs | $15,252 | $15,326 | $16,661 |
| Median household income | $72,646 | $74,568 | $80,734 |
| Groundwork market score | 23 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 121 → 136+12.4% over the period
- Employees, 2023
- 934
- Annual payroll, 2023
- $106.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 22833 chain locations
- Listings at the U.S. rate for this spending
- 168The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Pinellas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pinellas County
- Population, 2025 estimate
- 948,563−1.2% since 2020
- Households
- 428,473
- Median age
- 48.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.5
- Land area
- 274 sq. mi.
- People per square mile
- 3,518
- Median household income
- $72,646+34.3% vs. 2015–2019, before inflation
- Average household income
- $104,876
- Median home value
- $355,100
- Jobs located here
- 491,465
- Daytime population
- 1,008,495Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pinellas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across Florida
Every Florida market ranked →The highest-scoring counties in Florida for mortgage brokers and lenders, numbered among those based in Florida, with Pinellas County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 83 | 9 | 1.3 | 302 | +21.1% | #15 of 887 |
| 2Citrus County, FL | 74 | 11 | 1.5 | 228 | +11.1% | #73 of 887 |
| 3Santa Rosa County, FL | 72 | 18 | 2.5 | 168 | +11.7% | #96 of 887 |
| 4Highlands County, FL | 71 | 5 | 1.1 | 321 | +9.7% | #100 of 887 |
| 5Lake County, FL | 71 | 39 | 2.4 | 161 | +18.1% | #108 of 887 |
| 6St. Lucie County, FL | 67 | 33 | 2.4 | 157 | +21.4% | #148 of 887 |
| 7Marion County, FL | 65 | 45 | 2.7 | 130 | +17.3% | #175 of 887 |
| 8Pasco County, FL | 64 | 66 | 2.8 | 138 | +19.1% | #191 of 887 |
| 9Polk County, FL | 64 | 89 | 3.1 | 120 | +19.8% | #194 of 887 |
| 10Clay County, FL | 63 | 25 | 3.0 | 136 | +9.4% | #205 of 887 |
| 39Pinellas County, FL | 23 | 228 | 5.3 | 73 | −1.2% | #852 of 887 |
Other business types in Pinellas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate19
- Real estate agents and brokers20
- Property management21
- Mortgage brokers and lenders23
- Home inspectors13
Funeral services
Questions
How many mortgage brokers and lenders are in Pinellas County, FL?
Pinellas County has 228 mortgage brokers and lenders on map listings as of September 2026. 33 of them (14%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 136 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, up 12.4% from 2019.
How much do households in Pinellas County, FL spend on rent and homeowner costs?
About $6.5B a year, or $15,252 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). For the 228 mortgage brokers and lenders on map listings, housing spending per office is 27% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 428,473 households in Pinellas County and national spending patterns by income.
How does Pinellas County, FL compare with the U.S. for mortgage brokers and lenders?
Pinellas County has 5.3 mortgage brokers and lenders per 10,000 households, 23% above the U.S. rate of 4.3. The index of housing spending per office is 73, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Pinellas County would have about 168, against 228 on map listings. There is one business with payroll in the industry for every 3,151 households, against one for every 4,897 across the U.S. The official count rose 12.4% from 2019 to 2023, against +9.5% for the U.S.
How fast is Pinellas County, FL growing?
Population estimates put Pinellas County at 948,563 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 428,473 households. The median household income in Pinellas County is $72,646 a year, 10% below the U.S. median of $80,734. That rose 34.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pinellas County scores 23 for mortgage brokers and lenders (low), #852 of 887 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pinellas County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Pinellas County
Screening a site or an acquisition in Pinellas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.