Clothing and laundry · County · Wisconsin
Dry cleaners in Marathon County, WI
Competitor counts, household spending and official business counts for dry cleaners in Marathon County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #258 of 507 scored counties
#8 of 9 scored counties in Wisconsin
- Listings
- 6
- 2 chain locations (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $113.7M
- On clothing, shoes and related services · $1,965 a household
- Spending per listing
- $19M
- 21% above the U.S.
- Listings per 10k households
- 1.0
- 23% below the U.S.
- Population, 2025
- 139,432
- +1.0% since 2020
See the dry cleaners around any address in Marathon County
The site report maps the dry cleaners on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,965 per household (4% below the U.S. average), households in Marathon County spend about $113.7M a year on clothing, shoes and related services. Spread across 6 dry cleaners, that is $19M per shop, 21% above the U.S. figure of $15.7M. The spending figure covers all clothing, shoes and related services, not only dry cleaners.
There are 6 dry cleaners on map listings in Marathon County as of September 2026. Chain locations make up 33% of them, against 23% across the U.S. That comes to 1.0 for every 10,000 households, 23% below the U.S. rate of 1.3.
Official counts don’t publish a figure for dry cleaning and laundry services in Marathon County, since they leave out counts under 3.
Population estimates put the population change in Marathon County from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%). The Groundwork market score for dry cleaners in Marathon County is 50 (upper middle), #258 of 507 scored counties and #8 of 9 scored counties in Wisconsin.
How Marathon County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the dry cleaners counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marathon County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.0 | 0.8 | 1.3 |
| Spending per listing | $19M | $26.7M | $15.7M |
| Households per official establishment | n/a | 22,138 | 8,177 |
| Official establishment growth, 2019–2023 | n/a | −34.1% | −18.7% |
| Population growth, 2020–2025 | +1.0% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,965 | $2,003 | $2,055 |
| Median household income | $77,884 | $77,485 | $80,734 |
| Groundwork market score | 50 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 62 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as dry cleaning and laundry services in Marathon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marathon County
- Population, 2025 estimate
- 139,432+1.0% since 2020
- Households
- 57,866
- Median age
- 42.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,545 sq. mi.
- People per square mile
- 90
- Median household income
- $77,884+24.4% vs. 2015–2019, before inflation
- Average household income
- $97,899
- Median home value
- $219,600
- Jobs located here
- 72,449
- Daytime population
- 141,458Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marathon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dry cleaners on map listings by name and distance.
Or open the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDry cleaners across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for dry cleaners, numbered among those based in Wisconsin, with Marathon County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dane County, WI | 80 | 24 | 1.0 | $23.1M | +4.9% | #20 of 507 |
| 2Brown County, WI | 76 | 8 | 0.7 | $27.8M | +2.6% | #33 of 507 |
| 3Outagamie County, WI | 66 | 7 | 0.9 | $23.3M | +2.6% | #89 of 507 |
| 4Racine County, WI | 63 | 7 | 0.9 | $22.9M | +0.4% | #129 of 507 |
| 5Waukesha County, WI | 62 | 22 | 1.3 | $18.3M | +2.4% | #138 of 507 |
| 6Winnebago County, WI | 58 | 6 | 0.8 | $23.4M | +1.4% | #178 of 507 |
| 7Walworth County, WI | 54 | 5 | 1.2 | $17.9M | +0.8% | #224 of 507 |
| 8Marathon County, WI | 50 | 6 | 1.0 | $19M | +1.0% | #258 of 507 |
| 9Milwaukee County, WI | 48 | 46 | 1.2 | $15.9M | −1.5% | #282 of 507 |
Other business types in Marathon County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry58
- Clothing and shoe stores61
- Laundromats60
- Dry cleaners50
Home services
Real estate
Funeral services
Questions
How many dry cleaners are in Marathon County, WI?
As of September 2026, map listings count 6 dry cleaners in Marathon County. 2 of them (33%) are chain locations. The listings count dry cleaners. No official count is published for dry cleaning and laundry services in Marathon County: counts under 3 are left out.
How much do households in Marathon County, WI spend on clothing, shoes and related services?
About $113.7M a year, or $1,965 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 6 dry cleaners on map listings, it comes to $19M per shop. That spending covers all clothing, shoes and related services, which dry cleaners share with other businesses in the trade. It is estimated from the incomes of the 57,866 households in Marathon County and national spending patterns by income.
How does Marathon County, WI compare with the U.S. for dry cleaners?
Marathon County has 1.0 dry cleaners per 10,000 households, 23% below the U.S. rate of 1.3. Spending per shop is $19M, 21% above the U.S. figure of $15.7M. At the U.S. ratio of dry cleaners to household spending, Marathon County would have about 7, against 6 on map listings.
How fast is Marathon County, WI growing?
Population estimates put Marathon County at 139,432 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 57,866 households. Median household income in Marathon County is $77,884, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marathon County scores 50 for dry cleaners (upper middle), #258 of 507 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marathon County. It maps the dry cleaners on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for dry cleaners · All 56 business types in Marathon County
Screening a site or an acquisition in Marathon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.