Groundwork

Food and drink · County · Wisconsin

Coffee shops and cafes in Sheboygan County, WI

The coffee shops and cafes in Sheboygan County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 51 out of 100: Upper middle

Ranked #981 of 2,063 scored counties
#38 of 64 scored counties in Wisconsin

Listings
52
13 chain locations (25%)
Official establishments
23
All snack and nonalcoholic beverage bars
Household spending a year
$189.8M
On food away from home · $3,816 a household
Spending per listing
$3.6M
In line with the U.S.
Listings per 10k households
10.5
5% below the U.S.
Population, 2025
118,047
0.0% since 2020

See the coffee shops and cafes around any address in Sheboygan County

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sheboygan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 52 coffee shops and cafes in Sheboygan County. 13 of them (25%) are chain locations, against 39% across the U.S. Per 10,000 households, that is 10.5, 5% below the U.S. rate of 11.0.

Households in Sheboygan County spend about $189.8M a year on food away from home, or $3,816 per household, 6% below the U.S. average. Spread across 52 coffee shops and cafes, that is $3.6M per cafe, in line with the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.

Official counts show 23 businesses with payroll classed as snack and nonalcoholic beverage bars in Sheboygan County in 2023. That is one for every 2,162 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts list 3 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $1.2M have gone to businesses classed as snack and nonalcoholic beverage bars in Sheboygan County.

Between 2020 and 2025, the population of Sheboygan County held about level, against +3.1% for the U.S. For coffee shops and cafes, Sheboygan County has a Groundwork market score of 51 (upper middle): #981 of 2,063 scored counties and #38 of 64 scored counties in Wisconsin.

How Sheboygan County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Sheboygan County, WI compared with Wisconsin and the U.S.
MeasureSheboygan CountyWisconsinU.S.
Listings per 10k households10.59.711.0
Spending per listing$3.6M$4.1M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)2,1621,9951,518
Official establishment growth, 2019–2023n/a+36.4%+24.3%
Population growth, 2020–20250.0%+1.3%+3.1%
Spending per household on food away from home$3,816$3,959$4,070
Median household income$73,094$77,485$80,734
Groundwork market score5159

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14 → 23All snack and nonalcoholic beverage bars
Employees, 2023
166
Annual payroll, 2023
$3.1M
One-person businesses, 2023
3All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
5213 chain locations
Listings at the U.S. rate for this spending
51The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$1.2M

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Sheboygan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in Sheboygan County

Population, 2025 estimate
118,0470.0% since 2020
Households
49,725
Median age
42.3
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
512 sq. mi.
People per square mile
231
Median household income
$73,094+20.4% vs. 2015–2019, before inflation
Average household income
$93,780
Median home value
$232,700
Jobs located here
58,857
Daytime population
120,358Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sheboygan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of Sheboygan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for coffee shops and cafes, numbered among those based in Wisconsin, with Sheboygan County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Oconto County, WI8395.4$7.2M+2.9%#65 of 2,063
2Washington County, WI82346.0$7.4M+1.8%#74 of 2,063
3Calumet County, WI7773.3$12.8M+2.9%#147 of 2,063
4Racine County, WI74475.8$6.8M+0.4%#200 of 2,063
5Pierce County, WI74148.8$4.9M+3.1%#215 of 2,063
6Kewaunee County, WI7356.0$6.6M+1.0%#227 of 2,063
7Dodge County, WI72226.1$6.2M−0.3%#247 of 2,063
8Adams County, WI7155.3$6.4M+5.2%#267 of 2,063
9Chippewa County, WI71176.3$6M+1.9%#270 of 2,063
10Waukesha County, WI711408.3$5.7M+2.4%#271 of 2,063
38Sheboygan County, WI515210.5$3.6M0.0%#981 of 2,063

Other business types in Sheboygan County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in Sheboygan County, WI?

Sheboygan County has 52 coffee shops and cafes on map listings as of September 2026. 13 of them (25%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 23 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts also show 3 one-person businesses without payroll.

How much do households in Sheboygan County, WI spend on food away from home?

About $189.8M a year, or $3,816 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 52 coffee shops and cafes on map listings, it comes to $3.6M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 49,725 households in Sheboygan County and national spending patterns by income.

How does Sheboygan County, WI compare with the U.S. for coffee shops and cafes?

Sheboygan County has 10.5 coffee shops and cafes per 10,000 households, 5% below the U.S. rate of 11.0. Spending per cafe is $3.6M, in line with the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, Sheboygan County would have about 51, against 52 on map listings. There is one business with payroll in the industry for every 2,162 households, against one for every 1,518 across the U.S.

How fast is Sheboygan County, WI growing?

Population estimates put Sheboygan County at 118,047 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 49,725 households. The median household income in Sheboygan County is $73,094 a year, 9% below the U.S. median of $80,734. That rose 20.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sheboygan County scores 51 for coffee shops and cafes (upper middle), #981 of 2,063 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sheboygan County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in Sheboygan County

Screening a site or an acquisition in Sheboygan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Sheboygan County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.