Groundwork

Food and drink · County · Wisconsin

Coffee shops and cafes in Oneida County, WI

Competitor counts, household spending and official business counts for coffee shops and cafes in Oneida County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 21 out of 100: Low

Ranked #1,969 of 2,063 scored counties
#64 of 64 scored counties in Wisconsin

Listings
35
6 chain locations (17%)
Official establishments
22
All snack and nonalcoholic beverage bars
Household spending a year
$64.4M
On food away from home · $3,680 a household
Spending per listing
$1.8M
50% below the U.S.
Listings per 10k households
20.0
82% above the U.S.
Population, 2025
38,131
+0.7% since 2020

See the coffee shops and cafes around any address in Oneida County

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oneida County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For coffee shops and cafes, Oneida County has a Groundwork market score of 21 (low): #1,969 of 2,063 scored counties and #64 of 64 scored counties in Wisconsin. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 35 coffee shops and cafes in Oneida County. Chain locations make up 17% of them, against 39% across the U.S. Per 10,000 households, that is 20.0, 82% above the U.S. rate of 11.0.

Households in Oneida County spend about $64.4M a year on food away from home, or $3,680 per household, 10% below the U.S. average. That is about $1.8M of household spending for each cafe on map listings, 50% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.

In 2023, official counts showed 22 businesses with payroll in Oneida County classed as snack and nonalcoholic beverage bars. That is one for every 795 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Since fiscal 2022, 1 SBA-backed loan worth $25K has gone to businesses classed as snack and nonalcoholic beverage bars in Oneida County. Population estimates put the population change in Oneida County from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%).

How Oneida County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Oneida County, WI compared with Wisconsin and the U.S.
MeasureOneida CountyWisconsinU.S.
Listings per 10k households20.09.711.0
Spending per listing$1.8M$4.1M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)7951,9951,518
Official establishment growth, 2019–2023n/a+36.4%+24.3%
Population growth, 2020–2025+0.7%+1.3%+3.1%
Spending per household on food away from home$3,680$3,959$4,070
Median household income$69,371$77,485$80,734
Groundwork market score2159

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16 → 22All snack and nonalcoholic beverage bars
Employees, 2023
164
Annual payroll, 2023
$2.6M
One-person businesses, 2023
0All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
356 chain locations
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$25K

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Oneida County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in Oneida County

Population, 2025 estimate
38,131+0.7% since 2020
Households
17,493
Median age
51.4
Homes lived in by their owners
82%
Vehicles per household
1.9
Land area
1,114 sq. mi.
People per square mile
34
Median household income
$69,371+22.0% vs. 2015–2019, before inflation
Average household income
$91,420
Median home value
$238,400
Jobs located here
15,222
Daytime population
35,656Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Oneida County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of Oneida County. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for coffee shops and cafes, numbered among those based in Wisconsin, with Oneida County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Oconto County, WI8395.4$7.2M+2.9%#65 of 2,063
2Washington County, WI82346.0$7.4M+1.8%#74 of 2,063
3Calumet County, WI7773.3$12.8M+2.9%#147 of 2,063
4Racine County, WI74475.8$6.8M+0.4%#200 of 2,063
5Pierce County, WI74148.8$4.9M+3.1%#215 of 2,063
6Kewaunee County, WI7356.0$6.6M+1.0%#227 of 2,063
7Dodge County, WI72226.1$6.2M−0.3%#247 of 2,063
8Adams County, WI7155.3$6.4M+5.2%#267 of 2,063
9Chippewa County, WI71176.3$6M+1.9%#270 of 2,063
10Waukesha County, WI711408.3$5.7M+2.4%#271 of 2,063
64Oneida County, WI213520.0$1.8M+0.7%#1,969 of 2,063

Other business types in Oneida County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in Oneida County, WI?

Oneida County has 35 coffee shops and cafes on map listings as of September 2026. 6 of them (17%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 22 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes.

How much do households in Oneida County, WI spend on food away from home?

About $64.4M a year, or $3,680 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 35 coffee shops and cafes on map listings, it comes to $1.8M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 17,493 households in Oneida County and national spending patterns by income.

How does Oneida County, WI compare with the U.S. for coffee shops and cafes?

Oneida County has 20.0 coffee shops and cafes per 10,000 households, 82% above the U.S. rate of 11.0. Spending per cafe is $1.8M, 50% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, Oneida County would have about 17, against 35 on map listings. There is one business with payroll in the industry for every 795 households, against one for every 1,518 across the U.S.

How fast is Oneida County, WI growing?

Population estimates put Oneida County at 38,131 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 17,493 households. The median household income in Oneida County is $69,371 a year, 14% below the U.S. median of $80,734. That rose 22.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oneida County scores 21 for coffee shops and cafes (low), #1,969 of 2,063 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Oneida County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in Oneida County

Screening a site or an acquisition in Oneida County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Oneida County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.