Groundwork

Food and drink · County · Wisconsin

Coffee shops and cafes in Forest County, WI

How Forest County, WI compares with other counties and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
5
1 chain location (20%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$13.6M
On food away from home · $3,384 a household
Spending per listing
$2.7M
27% below the U.S.
Listings per 10k households
12.5
14% above the U.S.
Population, 2025
9,574
+4.4% since 2020

See the coffee shops and cafes around any address in Forest County

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Forest County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 5 coffee shops and cafes in Forest County. One of them (20%) is a chain location, against 39% across the U.S. That comes to 12.5 for every 10,000 households, 14% above the U.S. rate of 11.0.

At $3,384 per household (17% below the U.S. average), households in Forest County spend about $13.6M a year on food away from home. Spread across 5 coffee shops and cafes, that is $2.7M per cafe, 27% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.

There is no official count of businesses with payroll classed as snack and nonalcoholic beverage bars in Forest County: counts under 3 aren’t published.

Between 2020 and 2025, the population of Forest County grew 4.4%, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Forest County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Forest County, WI compared with Wisconsin and the U.S.
MeasureForest CountyWisconsinU.S.
Listings per 10k households12.59.711.0
Spending per listing$2.7M$4.1M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)n/a1,9951,518
Official establishment growth, 2019–2023n/a+36.4%+24.3%
Population growth, 2020–2025+4.4%+1.3%+3.1%
Spending per household on food away from home$3,384$3,959$4,070
Median household income$61,071$77,485$80,734
Groundwork market scoreNot scored59

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll snack and nonalcoholic beverage bars
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
0All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
51 chain location
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Forest County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in Forest County

Population, 2025 estimate
9,574+4.4% since 2020
Households
4,006
Median age
48.3
Homes lived in by their owners
82%
Vehicles per household
1.9
Land area
1,014 sq. mi.
People per square mile
9
Median household income
$61,071
Average household income
$77,601
Median home value
$185,000
Jobs located here
3,301
Daytime population
8,665Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Forest County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of Forest County. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for coffee shops and cafes, numbered among those based in Wisconsin, with Forest County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Oconto County, WI8395.4$7.2M+2.9%#65 of 2,063
2Washington County, WI82346.0$7.4M+1.8%#74 of 2,063
3Calumet County, WI7773.3$12.8M+2.9%#147 of 2,063
4Racine County, WI74475.8$6.8M+0.4%#200 of 2,063
5Pierce County, WI74148.8$4.9M+3.1%#215 of 2,063
6Kewaunee County, WI7356.0$6.6M+1.0%#227 of 2,063
7Dodge County, WI72226.1$6.2M−0.3%#247 of 2,063
8Adams County, WI7155.3$6.4M+5.2%#267 of 2,063
9Chippewa County, WI71176.3$6M+1.9%#270 of 2,063
10Waukesha County, WI711408.3$5.7M+2.4%#271 of 2,063
Forest County, WINot scored512.5$2.7M+4.4%

Other business types in Forest County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many coffee shops and cafes are in Forest County, WI?

Forest County has 5 coffee shops and cafes on map listings as of September 2026. One of them (20%) is a chain location. The listings count coffee, tea, juice and bubble tea shops, and cafes. No official count is published for snack and nonalcoholic beverage bars in Forest County: counts under 3 are left out.

How much do households in Forest County, WI spend on food away from home?

About $13.6M a year, or $3,384 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 5 coffee shops and cafes on map listings, it comes to $2.7M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 4,006 households in Forest County and national spending patterns by income.

How does Forest County, WI compare with the U.S. for coffee shops and cafes?

Forest County has 12.5 coffee shops and cafes per 10,000 households, 14% above the U.S. rate of 11.0. Spending per cafe is $2.7M, 27% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, Forest County would have about 4, against 5 on map listings.

How fast is Forest County, WI growing?

Population estimates put Forest County at 9,574 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 4,006 households. The median household income in Forest County is $61,071 a year, 24% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Forest County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in Forest County

Screening a site or an acquisition in Forest County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Forest County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.