Food and drink · County · Wisconsin
Coffee shops and cafes in Marathon County, WI
The coffee shops and cafes in Marathon County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #530 of 2,063 scored counties
#17 of 64 scored counties in Wisconsin
- Listings
- 45
- 11 chain locations (24%)
- Official establishments
- 30
- All snack and nonalcoholic beverage bars · +50.0% since 2019
- Household spending a year
- $225.9M
- On food away from home · $3,904 a household
- Spending per listing
- $5M
- 36% above the U.S.
- Listings per 10k households
- 7.8
- 29% below the U.S.
- Population, 2025
- 139,432
- +1.0% since 2020
See the coffee shops and cafes around any address in Marathon County
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Marathon County comes to about $225.9M a year: $3,904 per household, 4% below the U.S. average. Spread across 45 coffee shops and cafes, that is $5M per cafe, 36% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
There are 45 coffee shops and cafes on map listings in Marathon County as of September 2026. Of those, 11 are chain locations, or 24%, against 39% across the U.S. That comes to 7.8 for every 10,000 households, 29% below the U.S. rate of 11.0.
In 2023, official counts showed 30 businesses with payroll in Marathon County classed as snack and nonalcoholic beverage bars, up 50.0% from 2019. That is one for every 1,929 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Another 5 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $576K has gone to businesses classed as snack and nonalcoholic beverage bars in Marathon County.
Population estimates put the population change in Marathon County from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%). For coffee shops and cafes, Marathon County has a Groundwork market score of 62 (upper middle): #530 of 2,063 scored counties and #17 of 64 scored counties in Wisconsin.
How Marathon County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marathon County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.8 | 9.7 | 11.0 |
| Spending per listing | $5M | $4.1M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 1,929 | 1,995 | 1,518 |
| Official establishment growth, 2019–2023 | +50.0% | +36.4% | +24.3% |
| Population growth, 2020–2025 | +1.0% | +1.3% | +3.1% |
| Spending per household on food away from home | $3,904 | $3,959 | $4,070 |
| Median household income | $77,884 | $77,485 | $80,734 |
| Groundwork market score | 62 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20 → 30All snack and nonalcoholic beverage bars · +50.0% over the period
- Employees, 2023
- 267
- Annual payroll, 2023
- $5.1M
- One-person businesses, 2023
- 5All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 4511 chain locations
- Listings at the U.S. rate for this spending
- 61The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $576K
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Marathon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in Marathon County
- Population, 2025 estimate
- 139,432+1.0% since 2020
- Households
- 57,866
- Median age
- 42.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,545 sq. mi.
- People per square mile
- 90
- Median household income
- $77,884+24.4% vs. 2015–2019, before inflation
- Average household income
- $97,899
- Median home value
- $219,600
- Jobs located here
- 72,449
- Daytime population
- 141,458Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marathon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for coffee shops and cafes, numbered among those based in Wisconsin, with Marathon County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oconto County, WI | 83 | 9 | 5.4 | $7.2M | +2.9% | #65 of 2,063 |
| 2Washington County, WI | 82 | 34 | 6.0 | $7.4M | +1.8% | #74 of 2,063 |
| 3Calumet County, WI | 77 | 7 | 3.3 | $12.8M | +2.9% | #147 of 2,063 |
| 4Racine County, WI | 74 | 47 | 5.8 | $6.8M | +0.4% | #200 of 2,063 |
| 5Pierce County, WI | 74 | 14 | 8.8 | $4.9M | +3.1% | #215 of 2,063 |
| 6Kewaunee County, WI | 73 | 5 | 6.0 | $6.6M | +1.0% | #227 of 2,063 |
| 7Dodge County, WI | 72 | 22 | 6.1 | $6.2M | −0.3% | #247 of 2,063 |
| 8Adams County, WI | 71 | 5 | 5.3 | $6.4M | +5.2% | #267 of 2,063 |
| 9Chippewa County, WI | 71 | 17 | 6.3 | $6M | +1.9% | #270 of 2,063 |
| 10Waukesha County, WI | 71 | 140 | 8.3 | $5.7M | +2.4% | #271 of 2,063 |
| 17Marathon County, WI | 62 | 45 | 7.8 | $5M | +1.0% | #530 of 2,063 |
Other business types in Marathon County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes58
- Sit-down restaurants58
- Fast food and sandwich shops64
- Pizza71
- Coffee shops and cafes62
- Bakeries and dessert shops66
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in Marathon County, WI?
As of September 2026, map listings count 45 coffee shops and cafes in Marathon County. 11 of them (24%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 30 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 50.0% from 2019. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts list 5 one-person businesses without payroll.
How much do households in Marathon County, WI spend on food away from home?
About $225.9M a year, or $3,904 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 45 coffee shops and cafes on map listings, it comes to $5M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 57,866 households in Marathon County and national spending patterns by income.
How does Marathon County, WI compare with the U.S. for coffee shops and cafes?
Marathon County has 7.8 coffee shops and cafes per 10,000 households, 29% below the U.S. rate of 11.0. Spending per cafe is $5M, 36% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, Marathon County would have about 61, against 45 on map listings. There is one business with payroll in the industry for every 1,929 households, against one for every 1,518 across the U.S. The official count rose 50.0% from 2019 to 2023, against +24.3% for the U.S.
How fast is Marathon County, WI growing?
Population estimates put Marathon County at 139,432 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 57,866 households. Median household income in Marathon County is $77,884, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marathon County scores 62 for coffee shops and cafes (upper middle), #530 of 2,063 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marathon County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in Marathon County
Screening a site or an acquisition in Marathon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.