Groundwork

Food and drink · County · Wisconsin

Coffee shops and cafes in Sauk County, WI

The coffee shops and cafes in Sauk County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #1,208 of 2,063 scored counties
#45 of 64 scored counties in Wisconsin

Listings
32
6 chain locations (19%)
Official establishments
18
All snack and nonalcoholic beverage bars
Household spending a year
$109.7M
On food away from home · $3,920 a household
Spending per listing
$3.4M
7% below the U.S.
Listings per 10k households
11.4
4% above the U.S.
Population, 2025
66,652
+1.3% since 2020

See the coffee shops and cafes around any address in Sauk County

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sauk County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 32 coffee shops and cafes in Sauk County. 6 of them (19%) are chain locations, against 39% across the U.S. Per 10,000 households, that is 11.4, 4% above the U.S. rate of 11.0.

At $3,920 per household (4% below the U.S. average), households in Sauk County spend about $109.7M a year on food away from home. That is about $3.4M of household spending for each cafe on map listings, 7% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.

The official count of businesses with payroll classed as snack and nonalcoholic beverage bars in Sauk County was 18 in 2023. That is one for every 1,555 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Since fiscal 2022, 1 SBA-backed loan worth $319K has gone to businesses classed as snack and nonalcoholic beverage bars in Sauk County.

Population estimates show Sauk County grew 1.3% from 2020 to 2025, slower than the U.S. (+3.1%). For coffee shops and cafes, Sauk County has a Groundwork market score of 45 (lower middle): #1,208 of 2,063 scored counties and #45 of 64 scored counties in Wisconsin.

How Sauk County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Sauk County, WI compared with Wisconsin and the U.S.
MeasureSauk CountyWisconsinU.S.
Listings per 10k households11.49.711.0
Spending per listing$3.4M$4.1M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)1,5551,9951,518
Official establishment growth, 2019–2023n/a+36.4%+24.3%
Population growth, 2020–2025+1.3%+1.3%+3.1%
Spending per household on food away from home$3,920$3,959$4,070
Median household income$79,541$77,485$80,734
Groundwork market score4559

Official counts and lending

Businesses

Official establishments, 2019 to 2023
13 → 18All snack and nonalcoholic beverage bars
Employees, 2023
141
Annual payroll, 2023
$3.9M
One-person businesses, 2023
0All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
326 chain locations
Listings at the U.S. rate for this spending
30The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$319K

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Sauk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in Sauk County

Population, 2025 estimate
66,652+1.3% since 2020
Households
27,987
Median age
42.3
Homes lived in by their owners
72%
Vehicles per household
2.0
Land area
832 sq. mi.
People per square mile
79
Median household income
$79,541+32.7% vs. 2015–2019, before inflation
Average household income
$98,005
Median home value
$258,600
Jobs located here
36,015
Daytime population
65,185Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sauk County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of Sauk County. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for coffee shops and cafes, numbered among those based in Wisconsin, with Sauk County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Oconto County, WI8395.4$7.2M+2.9%#65 of 2,063
2Washington County, WI82346.0$7.4M+1.8%#74 of 2,063
3Calumet County, WI7773.3$12.8M+2.9%#147 of 2,063
4Racine County, WI74475.8$6.8M+0.4%#200 of 2,063
5Pierce County, WI74148.8$4.9M+3.1%#215 of 2,063
6Kewaunee County, WI7356.0$6.6M+1.0%#227 of 2,063
7Dodge County, WI72226.1$6.2M−0.3%#247 of 2,063
8Adams County, WI7155.3$6.4M+5.2%#267 of 2,063
9Chippewa County, WI71176.3$6M+1.9%#270 of 2,063
10Waukesha County, WI711408.3$5.7M+2.4%#271 of 2,063
45Sauk County, WI453211.4$3.4M+1.3%#1,208 of 2,063

Other business types in Sauk County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in Sauk County, WI?

There are 32 coffee shops and cafes on map listings in Sauk County as of September 2026. 6 of them (19%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 18 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes.

How much do households in Sauk County, WI spend on food away from home?

About $109.7M a year, or $3,920 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 32 coffee shops and cafes on map listings, it comes to $3.4M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 27,987 households in Sauk County and national spending patterns by income.

How does Sauk County, WI compare with the U.S. for coffee shops and cafes?

Sauk County has 11.4 coffee shops and cafes per 10,000 households, 4% above the U.S. rate of 11.0. Spending per cafe is $3.4M, 7% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, Sauk County would have about 30, against 32 on map listings. There is one business with payroll in the industry for every 1,555 households, against one for every 1,518 across the U.S.

How fast is Sauk County, WI growing?

Population estimates put Sauk County at 66,652 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 27,987 households. The median household income in Sauk County is $79,541 a year, in line with the U.S. median of $80,734. That rose 32.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sauk County scores 45 for coffee shops and cafes (lower middle), #1,208 of 2,063 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sauk County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in Sauk County

Screening a site or an acquisition in Sauk County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Sauk County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.