Groundwork

Food and drink · County · Wisconsin

Coffee shops and cafes in Fond du Lac County, WI

The coffee shops and cafes in Fond du Lac County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 60 out of 100: Upper middle

Ranked #605 of 2,063 scored counties
#21 of 64 scored counties in Wisconsin

Listings
38
11 chain locations (29%)
Official establishments
18
All snack and nonalcoholic beverage bars
Household spending a year
$165.1M
On food away from home · $3,818 a household
Spending per listing
$4.3M
17% above the U.S.
Listings per 10k households
8.8
20% below the U.S.
Population, 2025
104,669
+0.5% since 2020

See the coffee shops and cafes around any address in Fond du Lac County

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Fond du Lac County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in Fond du Lac County comes to about $165.1M a year: $3,818 per household, 6% below the U.S. average. That works out to $4.3M per cafe, 17% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.

Fond du Lac County has 38 coffee shops and cafes on map listings as of September 2026. Chain locations make up 29% of them, against 39% across the U.S. That comes to 8.8 for every 10,000 households, 20% below the U.S. rate of 11.0.

In 2023, official counts showed 18 businesses with payroll in Fond du Lac County classed as snack and nonalcoholic beverage bars. That is one for every 2,402 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes.

Population estimates put the population change in Fond du Lac County from 2020 to 2025 at +0.5%, slower than the U.S. (+3.1%). The Groundwork market score for coffee shops and cafes in Fond du Lac County is 60 (upper middle), #605 of 2,063 scored counties and #21 of 64 scored counties in Wisconsin.

How Fond du Lac County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Fond du Lac County, WI compared with Wisconsin and the U.S.
MeasureFond du Lac CountyWisconsinU.S.
Listings per 10k households8.89.711.0
Spending per listing$4.3M$4.1M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)2,4021,9951,518
Official establishment growth, 2019–2023n/a+36.4%+24.3%
Population growth, 2020–2025+0.5%+1.3%+3.1%
Spending per household on food away from home$3,818$3,959$4,070
Median household income$74,275$77,485$80,734
Groundwork market score6059

Official counts and lending

Businesses

Official establishments, 2019 to 2023
11 → 18All snack and nonalcoholic beverage bars
Employees, 2023
250
Annual payroll, 2023
$4M
One-person businesses, 2023
0All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
3811 chain locations
Listings at the U.S. rate for this spending
45The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Fond du Lac County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in Fond du Lac County

Population, 2025 estimate
104,669+0.5% since 2020
Households
43,243
Median age
42.0
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
720 sq. mi.
People per square mile
145
Median household income
$74,275+19.1% vs. 2015–2019, before inflation
Average household income
$92,084
Median home value
$222,800
Jobs located here
49,885
Daytime population
99,843Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Fond du Lac County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of Fond du Lac County. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for coffee shops and cafes, numbered among those based in Wisconsin, with Fond du Lac County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Oconto County, WI8395.4$7.2M+2.9%#65 of 2,063
2Washington County, WI82346.0$7.4M+1.8%#74 of 2,063
3Calumet County, WI7773.3$12.8M+2.9%#147 of 2,063
4Racine County, WI74475.8$6.8M+0.4%#200 of 2,063
5Pierce County, WI74148.8$4.9M+3.1%#215 of 2,063
6Kewaunee County, WI7356.0$6.6M+1.0%#227 of 2,063
7Dodge County, WI72226.1$6.2M−0.3%#247 of 2,063
8Adams County, WI7155.3$6.4M+5.2%#267 of 2,063
9Chippewa County, WI71176.3$6M+1.9%#270 of 2,063
10Waukesha County, WI711408.3$5.7M+2.4%#271 of 2,063
21Fond du Lac County, WI60388.8$4.3M+0.5%#605 of 2,063

Other business types in Fond du Lac County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in Fond du Lac County, WI?

Map listings as of September 2026 show 38 coffee shops and cafes in Fond du Lac County. 11 of them (29%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 18 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too.

How much do households in Fond du Lac County, WI spend on food away from home?

About $165.1M a year, or $3,818 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 38 coffee shops and cafes on map listings, it comes to $4.3M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 43,243 households in Fond du Lac County and national spending patterns by income.

How does Fond du Lac County, WI compare with the U.S. for coffee shops and cafes?

Fond du Lac County has 8.8 coffee shops and cafes per 10,000 households, 20% below the U.S. rate of 11.0. Spending per cafe is $4.3M, 17% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, Fond du Lac County would have about 45, against 38 on map listings. There is one business with payroll in the industry for every 2,402 households, against one for every 1,518 across the U.S.

How fast is Fond du Lac County, WI growing?

Population estimates put Fond du Lac County at 104,669 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 43,243 households. Median household income in Fond du Lac County is $74,275, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Fond du Lac County scores 60 for coffee shops and cafes (upper middle), #605 of 2,063 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Fond du Lac County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in Fond du Lac County

Screening a site or an acquisition in Fond du Lac County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Fond du Lac County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.