Food and drink · Metro area · Wisconsin
Coffee shops and cafes in the Milwaukee-Waukesha, WI metro area
How the Milwaukee-Waukesha, WI metro area compares with other metro areas and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #92 of 387 scored metro areas
#7 of 13 scored metro areas based in Wisconsin
- Listings
- 572
- 241 chain locations (42%)
- Official establishments
- 321
- All snack and nonalcoholic beverage bars · +14.6% since 2019
- Household spending a year
- $2.7B
- On food away from home · $4,045 a household
- Spending per listing
- $4.6M
- 25% above the U.S.
- Listings per 10k households
- 8.7
- 21% below the U.S.
- Population, 2025
- 1,575,010
- 0.0% since 2020
See the coffee shops and cafes around any address in the Milwaukee-Waukesha metro area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Milwaukee-Waukesha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $4,045 per household (in line with the U.S. average), households in the Milwaukee-Waukesha metro area spend about $2.7B a year on food away from home. That is about $4.6M of household spending for each cafe on map listings, 25% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
There are 572 coffee shops and cafes on map listings in the Milwaukee-Waukesha metro area as of September 2026. 241 of them (42%) are chain locations, against 39% across the U.S. Per 10,000 households, that is 8.7, 21% below the U.S. rate of 11.0.
The official count of businesses with payroll classed as snack and nonalcoholic beverage bars in the Milwaukee-Waukesha metro area was 321 in 2023, up 14.6% from 2019. That is one for every 2,045 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Another 54 one-person businesses have no payroll, by official counts. Since fiscal 2022, 18 SBA-backed loans worth $10.9M have gone to businesses classed as snack and nonalcoholic beverage bars in the Milwaukee-Waukesha metro area.
Between 2020 and 2025, the population of the Milwaukee-Waukesha metro area held about level, against +3.1% for the U.S. The Milwaukee-Waukesha metro area scores 63 (upper middle) on the Groundwork market score for coffee shops and cafes, ranking #92 of 387 scored metro areas and #7 of 13 scored metro areas based in Wisconsin. That puts it in the top quarter of metro areas.
How the Milwaukee-Waukesha metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Milwaukee-Waukesha metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.7 | 9.7 | 11.0 |
| Spending per listing | $4.6M | $4.1M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 2,045 | 1,995 | 1,518 |
| Official establishment growth, 2019–2023 | +14.6% | +36.4% | +24.3% |
| Population growth, 2020–2025 | 0.0% | +1.3% | +3.1% |
| Spending per household on food away from home | $4,045 | $3,959 | $4,070 |
| Median household income | $78,218 | $77,485 | $80,734 |
| Groundwork market score | 63 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 321All snack and nonalcoholic beverage bars · +14.6% over the period
- Employees, 2023
- 4,134
- Annual payroll, 2023
- $82.2M
- One-person businesses, 2023
- 54All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 572241 chain locations
- Listings at the U.S. rate for this spending
- 717The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 18
- Amount
- $10.9M
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Milwaukee-Waukesha metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Milwaukee-Waukesha metro area
- Population, 2025 estimate
- 1,575,0100.0% since 2020
- Households
- 656,436
- Median age
- 39.7
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.6
- Land area
- 1,455 sq. mi.
- People per square mile
- 1,078
- Median household income
- $78,218+25.4% vs. 2015–2019, before inflation
- Average household income
- $106,675
- Median home value
- $306,400
- Jobs located here
- 863,760
- Daytime population
- 1,652,441Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Milwaukee-Waukesha metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Milwaukee-Waukesha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for coffee shops and cafes, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Milwaukee-Waukesha metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Racine-Mount Pleasant, WI | 75 | 47 | 5.8 | $6.8M | +0.4% | #24 of 387 |
| 2Oshkosh-Neenah, WI | 72 | 54 | 7.4 | $5.1M | +1.4% | #34 of 387 |
| 3Kenosha, WI | 71 | 55 | 8.0 | $5.1M | −0.4% | #36 of 387 |
| 4Janesville-Beloit, WI | 69 | 54 | 8.0 | $4.7M | +1.7% | #50 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 68 | 1,514 | 10.2 | $4.5M | +2.6% | #56 of 387 |
| 5Wausau, WI | 64 | 45 | 7.8 | $5M | +1.0% | #82 of 387 |
| 6Appleton, WI | 64 | 94 | 9.4 | $4.4M | +2.7% | #85 of 387 |
| 7Milwaukee-Waukesha, WI | 63 | 572 | 8.7 | $4.6M | 0.0% | #92 of 387 |
| Duluth, MN-WI | 63 | 98 | 8.1 | $4.6M | +0.2% | #93 of 387 |
| 8Fond du Lac, WI | 60 | 38 | 8.8 | $4.3M | +0.5% | #112 of 387 |
Other business types in the Milwaukee-Waukesha metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes63
- Sit-down restaurants61
- Fast food and sandwich shops67
- Pizza67
- Coffee shops and cafes63
- Bakeries and dessert shops62
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Milwaukee-Waukesha, WI metro area?
As of September 2026, map listings count 572 coffee shops and cafes in the Milwaukee-Waukesha metro area. 241 of them (42%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 321 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 14.6% from 2019. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts list 54 one-person businesses without payroll.
How much do households in the Milwaukee-Waukesha, WI metro area spend on food away from home?
About $2.7B a year, or $4,045 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 572 coffee shops and cafes on map listings, it comes to $4.6M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 656,436 households in the Milwaukee-Waukesha metro area and national spending patterns by income.
How does the Milwaukee-Waukesha, WI metro area compare with the U.S. for coffee shops and cafes?
The Milwaukee-Waukesha metro area has 8.7 coffee shops and cafes per 10,000 households, 21% below the U.S. rate of 11.0. Spending per cafe is $4.6M, 25% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, the Milwaukee-Waukesha metro area would have about 717, against 572 on map listings. There is one business with payroll in the industry for every 2,045 households, against one for every 1,518 across the U.S. The official count rose 14.6% from 2019 to 2023, against +24.3% for the U.S.
How fast is the Milwaukee-Waukesha, WI metro area growing?
Population estimates put the Milwaukee-Waukesha metro area at 1,575,010 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 656,436 households. Median household income in the Milwaukee-Waukesha metro area is $78,218, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Milwaukee-Waukesha metro area scores 63 for coffee shops and cafes (upper middle), #92 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Milwaukee-Waukesha metro area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Milwaukee-Waukesha metro area
Screening a site or an acquisition in the Milwaukee-Waukesha metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Milwaukee-Waukesha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.