Groundwork

Food and drink · Metro area · Wisconsin

Coffee shops and cafes in the Janesville-Beloit, WI metro area

The coffee shops and cafes in the Janesville-Beloit, WI metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 69 out of 100: Upper middle

Ranked #50 of 387 scored metro areas
#4 of 13 scored metro areas based in Wisconsin

Listings
54
18 chain locations (33%)
Official establishments
22
All snack and nonalcoholic beverage bars
Household spending a year
$254.8M
On food away from home · $3,791 a household
Spending per listing
$4.7M
27% above the U.S.
Listings per 10k households
8.0
27% below the U.S.
Population, 2025
166,472
+1.7% since 2020

See the coffee shops and cafes around any address in the Janesville-Beloit metro area

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Janesville-Beloit metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 54 coffee shops and cafes in the Janesville-Beloit metro area. 18 of them (33%) are chain locations, against 39% across the U.S. Per 10,000 households, that is 8.0, 27% below the U.S. rate of 11.0.

Households in the Janesville-Beloit metro area spend about $254.8M a year on food away from home, or $3,791 per household, 7% below the U.S. average. That is about $4.7M of household spending for each cafe on map listings, 27% above the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.

In 2023, official counts showed 22 businesses with payroll in the Janesville-Beloit metro area classed as snack and nonalcoholic beverage bars. That is one for every 3,055 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts list 7 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $2.6M have gone to businesses classed as snack and nonalcoholic beverage bars in the Janesville-Beloit metro area.

Between 2020 and 2025, the population of the Janesville-Beloit metro area grew 1.7%, slower than the U.S. (+3.1%). For coffee shops and cafes, the Janesville-Beloit metro area has a Groundwork market score of 69 (upper middle): #50 of 387 scored metro areas and #4 of 13 scored metro areas based in Wisconsin. That puts it in the top quarter of metro areas.

How the Janesville-Beloit metro area compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Janesville-Beloit, WI metro area compared with Wisconsin and the U.S.
MeasureJanesville-Beloit metro areaWisconsinU.S.
Listings per 10k households8.09.711.0
Spending per listing$4.7M$4.1M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)3,0551,9951,518
Official establishment growth, 2019–2023n/a+36.4%+24.3%
Population growth, 2020–2025+1.7%+1.3%+3.1%
Spending per household on food away from home$3,791$3,959$4,070
Median household income$75,673$77,485$80,734
Groundwork market score6959

Official counts and lending

Businesses

Official establishments, 2019 to 2023
22All snack and nonalcoholic beverage bars
Employees, 2023
202
Annual payroll, 2023
$3.6M
One-person businesses, 2023
7All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
5418 chain locations
Listings at the U.S. rate for this spending
69The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$2.6M

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Janesville-Beloit metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in the Janesville-Beloit metro area

Population, 2025 estimate
166,472+1.7% since 2020
Households
67,201
Median age
40.7
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
718 sq. mi.
People per square mile
229
Median household income
$75,673+30.8% vs. 2015–2019, before inflation
Average household income
$91,984
Median home value
$231,600
Jobs located here
69,632
Daytime population
154,793Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Janesville-Beloit metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of the Janesville-Beloit metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across Wisconsin

Every Wisconsin market ranked →

The highest-scoring metro areas in Wisconsin for coffee shops and cafes, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Janesville-Beloit metro area marked.

Top metro areas in Wisconsin

Metro areas in Wisconsin ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Racine-Mount Pleasant, WI75475.8$6.8M+0.4%#24 of 387
2Oshkosh-Neenah, WI72547.4$5.1M+1.4%#34 of 387
3Kenosha, WI71558.0$5.1M−0.4%#36 of 387
4Janesville-Beloit, WI69548.0$4.7M+1.7%#50 of 387
Minneapolis-St. Paul-Bloomington, MN-WI681,51410.2$4.5M+2.6%#56 of 387
5Wausau, WI64457.8$5M+1.0%#82 of 387
6Appleton, WI64949.4$4.4M+2.7%#85 of 387
7Milwaukee-Waukesha, WI635728.7$4.6M0.0%#92 of 387
Duluth, MN-WI63988.1$4.6M+0.2%#93 of 387
8Fond du Lac, WI60388.8$4.3M+0.5%#112 of 387

Other business types in the Janesville-Beloit metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in the Janesville-Beloit, WI metro area?

The Janesville-Beloit metro area has 54 coffee shops and cafes on map listings as of September 2026. 18 of them (33%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 22 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts also show 7 one-person businesses without payroll.

How much do households in the Janesville-Beloit, WI metro area spend on food away from home?

About $254.8M a year, or $3,791 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 54 coffee shops and cafes on map listings, it comes to $4.7M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 67,201 households in the Janesville-Beloit metro area and national spending patterns by income.

How does the Janesville-Beloit, WI metro area compare with the U.S. for coffee shops and cafes?

The Janesville-Beloit metro area has 8.0 coffee shops and cafes per 10,000 households, 27% below the U.S. rate of 11.0. Spending per cafe is $4.7M, 27% above the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, the Janesville-Beloit metro area would have about 69, against 54 on map listings. There is one business with payroll in the industry for every 3,055 households, against one for every 1,518 across the U.S.

How fast is the Janesville-Beloit, WI metro area growing?

Population estimates put the Janesville-Beloit metro area at 166,472 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 67,201 households. The median household income in the Janesville-Beloit metro area is $75,673 a year, 6% below the U.S. median of $80,734. That rose 30.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Janesville-Beloit metro area scores 69 for coffee shops and cafes (upper middle), #50 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Janesville-Beloit metro area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in the Janesville-Beloit metro area

Screening a site or an acquisition in the Janesville-Beloit metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Janesville-Beloit metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.