Food and drink · Metro area · Wisconsin
Coffee shops and cafes in the Appleton, WI metro area
The coffee shops and cafes in the Appleton, WI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #85 of 387 scored metro areas
#6 of 13 scored metro areas based in Wisconsin
- Listings
- 94
- 28 chain locations (30%)
- Official establishments
- 54
- All snack and nonalcoholic beverage bars · +31.7% since 2019
- Household spending a year
- $415.2M
- On food away from home · $4,162 a household
- Spending per listing
- $4.4M
- 19% above the U.S.
- Listings per 10k households
- 9.4
- 15% below the U.S.
- Population, 2025
- 249,876
- +2.7% since 2020
See the coffee shops and cafes around any address in the Appleton metro area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Appleton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Appleton metro area comes to about $415.2M a year: $4,162 per household, 2% above the U.S. average. That works out to $4.4M per cafe, 19% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
The Appleton metro area has 94 coffee shops and cafes on map listings as of September 2026. 28 of them (30%) are chain locations, against 39% across the U.S. Per 10,000 households, that is 9.4, 15% below the U.S. rate of 11.0.
In 2023, official counts showed 54 businesses with payroll in the Appleton metro area classed as snack and nonalcoholic beverage bars, up 31.7% from 2019. That is one for every 1,847 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts also show 7 one-person businesses without payroll. Since fiscal 2022, 6 SBA-backed loans worth $1.2M have gone to businesses classed as snack and nonalcoholic beverage bars in the Appleton metro area.
Between 2020 and 2025, the population of the Appleton metro area grew 2.7%, in step with the U.S. (+3.1%). The Appleton metro area scores 64 (upper middle) on the Groundwork market score for coffee shops and cafes, ranking #85 of 387 scored metro areas and #6 of 13 scored metro areas based in Wisconsin. That puts it in the top quarter of metro areas.
How the Appleton metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Appleton metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.4 | 9.7 | 11.0 |
| Spending per listing | $4.4M | $4.1M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 1,847 | 1,995 | 1,518 |
| Official establishment growth, 2019–2023 | +31.7% | +36.4% | +24.3% |
| Population growth, 2020–2025 | +2.7% | +1.3% | +3.1% |
| Spending per household on food away from home | $4,162 | $3,959 | $4,070 |
| Median household income | $85,825 | $77,485 | $80,734 |
| Groundwork market score | 64 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 54All snack and nonalcoholic beverage bars · +31.7% over the period
- Employees, 2023
- 632
- Annual payroll, 2023
- $10.1M
- One-person businesses, 2023
- 7All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 9428 chain locations
- Listings at the U.S. rate for this spending
- 112The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $1.2M
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Appleton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Appleton metro area
- Population, 2025 estimate
- 249,876+2.7% since 2020
- Households
- 99,754
- Median age
- 40.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 956 sq. mi.
- People per square mile
- 257
- Median household income
- $85,825+26.9% vs. 2015–2019, before inflation
- Average household income
- $112,747
- Median home value
- $268,900
- Jobs located here
- 130,221
- Daytime population
- 246,801Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Appleton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Appleton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for coffee shops and cafes, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Appleton metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Racine-Mount Pleasant, WI | 75 | 47 | 5.8 | $6.8M | +0.4% | #24 of 387 |
| 2Oshkosh-Neenah, WI | 72 | 54 | 7.4 | $5.1M | +1.4% | #34 of 387 |
| 3Kenosha, WI | 71 | 55 | 8.0 | $5.1M | −0.4% | #36 of 387 |
| 4Janesville-Beloit, WI | 69 | 54 | 8.0 | $4.7M | +1.7% | #50 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 68 | 1,514 | 10.2 | $4.5M | +2.6% | #56 of 387 |
| 5Wausau, WI | 64 | 45 | 7.8 | $5M | +1.0% | #82 of 387 |
| 6Appleton, WI | 64 | 94 | 9.4 | $4.4M | +2.7% | #85 of 387 |
| 7Milwaukee-Waukesha, WI | 63 | 572 | 8.7 | $4.6M | 0.0% | #92 of 387 |
| Duluth, MN-WI | 63 | 98 | 8.1 | $4.6M | +0.2% | #93 of 387 |
| 8Fond du Lac, WI | 60 | 38 | 8.8 | $4.3M | +0.5% | #112 of 387 |
Other business types in the Appleton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes65
- Sit-down restaurants63
- Fast food and sandwich shops76
- Pizza79
- Coffee shops and cafes64
- Bakeries and dessert shops68
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Appleton, WI metro area?
Map listings as of September 2026 show 94 coffee shops and cafes in the Appleton metro area. 28 of them (30%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 54 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 31.7% from 2019. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Another 7 one-person businesses have no payroll, by official counts.
How much do households in the Appleton, WI metro area spend on food away from home?
About $415.2M a year, or $4,162 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 94 coffee shops and cafes on map listings, it comes to $4.4M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 99,754 households in the Appleton metro area and national spending patterns by income.
How does the Appleton, WI metro area compare with the U.S. for coffee shops and cafes?
The Appleton metro area has 9.4 coffee shops and cafes per 10,000 households, 15% below the U.S. rate of 11.0. Spending per cafe is $4.4M, 19% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, the Appleton metro area would have about 112, against 94 on map listings. There is one business with payroll in the industry for every 1,847 households, against one for every 1,518 across the U.S. The official count rose 31.7% from 2019 to 2023, against +24.3% for the U.S.
How fast is the Appleton, WI metro area growing?
Population estimates put the Appleton metro area at 249,876 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 99,754 households. Median household income in the Appleton metro area is $85,825, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Appleton metro area scores 64 for coffee shops and cafes (upper middle), #85 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Appleton metro area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Appleton metro area
Screening a site or an acquisition in the Appleton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Appleton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.