Clothing and laundry · Small-town market · Missouri
Clothing, shoe and laundry businesses in the Branson, MO area
The clothing, shoe and laundry businesses in the Branson, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #493 of 536 scored small-town markets
#17 of 17 scored small-town markets based in Missouri
- Listings
- 160
- 91 chain locations (57%)
- Official establishments
- 89
- −15.2% since 2019
- Household spending a year
- $39.8M
- On clothing, shoes and related services · $1,746 a household
- Spending per listing
- $249K
- 72% below the U.S.
- Listings per 10k households
- 70.2
- 3 times the U.S.
- Population, 2025
- 57,001
- +1.7% since 2020
See the clothing, shoe and laundry businesses around any address in the Branson area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Branson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Branson area scores 23 (low) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #493 of 536 scored small-town markets and #17 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
At $1,746 per household (15% below the U.S. average), households in the Branson area spend about $39.8M a year on clothing, shoes and related services. That is about $249K of household spending for each business on map listings, 72% below the U.S. figure of $880K.
The Branson area has 160 clothing, shoe and laundry businesses on map listings as of September 2026. 91 of them (57%) are chain locations, against 37% across the U.S. Per 10,000 households, that is 70.2, 3 times the U.S. rate of 23.3.
Official counts show 89 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Branson area in 2023, down 15.2% from 2019. That is one for every 256 households, against one for every 1,008 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $303K has gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Branson area. Population estimates show the Branson area grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Branson area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Branson area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 70.2 | 20.6 | 23.3 |
| Spending per listing | $249K | $940K | $880K |
| Households per official establishment | 256 | 1,241 | 1,008 |
| Official establishment growth, 2019–2023 | −15.2% | −13.6% | −12.0% |
| Population growth, 2020–2025 | +1.7% | +1.9% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,746 | $1,939 | $2,055 |
| Median household income | $56,497 | $70,702 | $80,734 |
| Groundwork market score | 23 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 89−15.2% over the period
- Employees, 2023
- 1,032
- Annual payroll, 2023
- $24.7M
- One-person businesses, 2023
- 34Businesses with no payroll
- Map listings, September 2026
- 16091 chain locations
- Listings at the U.S. rate for this spending
- 45The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $303K
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Branson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Branson area
- Population, 2025 estimate
- 57,001+1.7% since 2020
- Households
- 22,788
- Median age
- 43.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 632 sq. mi.
- People per square mile
- 89
- Median household income
- $56,497+22.7% vs. 2015–2019, before inflation
- Average household income
- $78,677
- Median home value
- $218,800
- Jobs located here
- 27,574
- Daytime population
- 57,828Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Branson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Branson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for clothing, shoe and laundry businesses, numbered among those based in Missouri, with the Branson area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 73 | 30 | 14.2 | $1.3M | +4.9% | #81 of 536 |
| 2Fort Leonard Wood, MO | 68 | 22 | 13.1 | $1.4M | +0.8% | #109 of 536 |
| 3Rolla, MO | 63 | 24 | 13.8 | $1.3M | +1.6% | #150 of 536 |
| 4Marshall, MO | 56 | 11 | 13.7 | $1.2M | −0.3% | #222 of 536 |
| 5Sedalia, MO | 53 | 31 | 18.2 | $946K | +2.9% | #245 of 536 |
| 6Mexico, MO | 52 | 13 | 14.1 | $1.2M | −1.0% | #249 of 536 |
| 7Hannibal, MO | 51 | 25 | 16.3 | $1.1M | +0.4% | #256 of 536 |
| 8Farmington, MO | 50 | 55 | 22.2 | $777K | +2.1% | #271 of 536 |
| 9Moberly, MO | 48 | 19 | 20.5 | $822K | +0.2% | #291 of 536 |
| 10Sikeston, MO | 46 | 48 | 24.2 | $717K | −0.3% | #310 of 536 |
| 17Branson, MO | 23 | 160 | 70.2 | $249K | +1.7% | #493 of 536 |
Other business types in the Branson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry23
- Clothing and shoe stores23
- Laundromats56
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Branson, MO area?
Map listings as of September 2026 show 160 clothing, shoe and laundry businesses in the Branson area. 91 of them (57%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 89 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 15.2% from 2019. Official counts list 34 one-person businesses without payroll.
How much do households in the Branson, MO area spend on clothing, shoes and related services?
About $39.8M a year, or $1,746 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 160 clothing, shoe and laundry businesses on map listings, it comes to $249K per business. It is estimated from the incomes of the 22,788 households in the Branson area and national spending patterns by income.
How does the Branson, MO area compare with the U.S. for clothing, shoe and laundry businesses?
The Branson area has 70.2 clothing, shoe and laundry businesses per 10,000 households, 3 times the U.S. rate of 23.3. Spending per business is $249K, 72% below the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Branson area would have about 45, against 160 on map listings. There is one business with payroll in the industry for every 256 households, against one for every 1,008 across the U.S. The official count fell 15.2% from 2019 to 2023, against −12.0% for the U.S.
How fast is the Branson, MO area growing?
Population estimates put the Branson area at 57,001 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 22,788 households. The median household income in the Branson area is $56,497 a year, 30% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Branson area scores 23 for clothing, shoe and laundry businesses (low), #493 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Branson area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Branson area
Screening a site or an acquisition in the Branson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Branson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.