Groundwork

Clothing and laundry · Metro area · Missouri

Clothing, shoe and laundry businesses in the Jefferson City, MO metro area

How the Jefferson City, MO metro area compares with other metro areas and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 74 out of 100: Upper middle

Ranked #40 of 387 scored metro areas
#1 of 8 scored metro areas based in Missouri

Listings
96
37 chain locations (39%)
Official establishments
23
Businesses with payroll, 2023
Household spending a year
$112.2M
On clothing, shoes and related services · $1,914 a household
Spending per listing
$1.2M
33% above the U.S.
Listings per 10k households
16.4
30% below the U.S.
Population, 2025
152,712
+2.2% since 2020

See the clothing, shoe and laundry businesses around any address in the Jefferson City metro area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 96 clothing, shoe and laundry businesses in the Jefferson City metro area. Chain locations make up 39% of them, against 37% across the U.S. That is 16.4 per 10,000 households, 30% below the U.S. rate of 23.3.

At $1,914 per household (7% below the U.S. average), households in the Jefferson City metro area spend about $112.2M a year on clothing, shoes and related services. That is about $1.2M of household spending for each business on map listings, 33% above the U.S. figure of $880K.

The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Jefferson City metro area was 23 in 2023. That is one for every 2,547 households, against one for every 1,008 across the U.S. Official counts also show 87 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Jefferson City metro area.

Population estimates put the population change in the Jefferson City metro area from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). The Jefferson City metro area scores 74 (upper middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #40 of 387 scored metro areas and #1 of 8 scored metro areas based in Missouri. That puts it in the top quarter of metro areas.

How the Jefferson City metro area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Jefferson City, MO metro area compared with Missouri and the U.S.
MeasureJefferson City metro areaMissouriU.S.
Listings per 10k households16.420.623.3
Spending per listing$1.2M$940K$880K
Households per official establishment2,5471,2411,008
Official establishment growth, 2019–2023n/a−13.6%−12.0%
Population growth, 2020–2025+2.2%+1.9%+3.1%
Spending per household on clothing, shoes and related services$1,914$1,939$2,055
Median household income$74,030$70,702$80,734
Groundwork market score7449

Official counts and lending

Businesses

Official establishments, 2019 to 2023
23
Employees, 2023
382
Annual payroll, 2023
$5.6M
One-person businesses, 2023
87Businesses with no payroll
Map listings, September 2026
9637 chain locations
Listings at the U.S. rate for this spending
127The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$20K

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Jefferson City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Jefferson City metro area

Population, 2025 estimate
152,712+2.2% since 2020
Households
58,587
Median age
40.3
Homes lived in by their owners
72%
Vehicles per household
2.0
Land area
2,248 sq. mi.
People per square mile
67
Median household income
$74,030+25.1% vs. 2015–2019, before inflation
Average household income
$92,629
Median home value
$217,500
Jobs located here
80,011
Daytime population
160,422Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Jefferson City metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across Missouri

Every Missouri market ranked →

The highest-scoring metro areas in Missouri for clothing, shoe and laundry businesses, numbered among those based in Missouri, with the Jefferson City metro area marked.

Top metro areas in Missouri

Metro areas in Missouri ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson City, MO749616.4$1.2M+2.2%#40 of 387
2Kansas City, MO-KS661,80820.2$1M+3.4%#89 of 387
3Columbia, MO6416018.5$1.1M+3.9%#101 of 387
4St. Louis, MO-IL572,36920.4$1M−0.2%#151 of 387
5Springfield, MO5540520.4$900K+5.1%#167 of 387
6St. Joseph, MO-KS478718.6$975K−2.0%#224 of 387
7Joplin, MO-KS4219424.4$723K+3.9%#261 of 387
8Cape Girardeau, MO-IL3211830.8$596K+1.7%#310 of 387

Other business types in the Jefferson City metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Jefferson City, MO metro area?

There are 96 clothing, shoe and laundry businesses on map listings in the Jefferson City metro area as of September 2026. 37 of them (39%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 23 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Another 87 one-person businesses have no payroll, by official counts.

How much do households in the Jefferson City, MO metro area spend on clothing, shoes and related services?

About $112.2M a year, or $1,914 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 96 clothing, shoe and laundry businesses on map listings, it comes to $1.2M per business. It is estimated from the incomes of the 58,587 households in the Jefferson City metro area and national spending patterns by income.

How does the Jefferson City, MO metro area compare with the U.S. for clothing, shoe and laundry businesses?

The Jefferson City metro area has 16.4 clothing, shoe and laundry businesses per 10,000 households, 30% below the U.S. rate of 23.3. Spending per business is $1.2M, 33% above the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, the Jefferson City metro area would have about 127, against 96 on map listings. There is one business with payroll in the industry for every 2,547 households, against one for every 1,008 across the U.S.

How fast is the Jefferson City, MO metro area growing?

Population estimates put the Jefferson City metro area at 152,712 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 58,587 households. Median household income in the Jefferson City metro area is $74,030, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Jefferson City metro area scores 74 for clothing, shoe and laundry businesses (upper middle), #40 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Jefferson City metro area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Jefferson City metro area

Screening a site or an acquisition in the Jefferson City metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.