Clothing and laundry · Small-town market · Missouri
Clothing, shoe and laundry businesses in the Fort Leonard Wood, MO area
How the Fort Leonard Wood, MO area compares with other small-town markets and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #109 of 536 scored small-town markets
#2 of 17 scored small-town markets based in Missouri
- Listings
- 22
- 11 chain locations (50%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $29.7M
- On clothing, shoes and related services · $1,763 a household
- Spending per listing
- $1.4M
- 53% above the U.S.
- Listings per 10k households
- 13.1
- 44% below the U.S.
- Population, 2025
- 54,442
- +0.8% since 2020
See the clothing, shoe and laundry businesses around any address in the Fort Leonard Wood area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fort Leonard Wood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 22 clothing, shoe and laundry businesses in the Fort Leonard Wood area. Chain locations make up 50% of them, against 37% across the U.S. Per 10,000 households, that is 13.1, 44% below the U.S. rate of 23.3.
At $1,763 per household (14% below the U.S. average), households in the Fort Leonard Wood area spend about $29.7M a year on clothing, shoes and related services. That is about $1.4M of household spending for each business on map listings, 53% above the U.S. figure of $880K.
The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Fort Leonard Wood area was 6 in 2023. That is one for every 2,809 households, against one for every 1,008 across the U.S. Another 30 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of the Fort Leonard Wood area grew 0.8%, slower than the U.S. (+3.1%). The Fort Leonard Wood area scores 68 (upper middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #109 of 536 scored small-town markets and #2 of 17 scored small-town markets based in Missouri. That puts it in the top quarter of small-town markets.
How the Fort Leonard Wood area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fort Leonard Wood area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.1 | 20.6 | 23.3 |
| Spending per listing | $1.4M | $940K | $880K |
| Households per official establishment | 2,809 | 1,241 | 1,008 |
| Official establishment growth, 2019–2023 | n/a | −13.6% | −12.0% |
| Population growth, 2020–2025 | +0.8% | +1.9% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,763 | $1,939 | $2,055 |
| Median household income | $64,466 | $70,702 | $80,734 |
| Groundwork market score | 68 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 43
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 30Businesses with no payroll
- Map listings, September 2026
- 2211 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Fort Leonard Wood area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fort Leonard Wood area
- Population, 2025 estimate
- 54,442+0.8% since 2020
- Households
- 16,851
- Median age
- 30.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 547 sq. mi.
- People per square mile
- 98
- Median household income
- $64,466+20.5% vs. 2015–2019, before inflation
- Average household income
- $80,072
- Median home value
- $189,800
- Jobs located here
- 9,976
- Daytime population
- 49,673Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fort Leonard Wood area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Fort Leonard Wood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for clothing, shoe and laundry businesses, numbered among those based in Missouri, with the Fort Leonard Wood area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 73 | 30 | 14.2 | $1.3M | +4.9% | #81 of 536 |
| 2Fort Leonard Wood, MO | 68 | 22 | 13.1 | $1.4M | +0.8% | #109 of 536 |
| 3Rolla, MO | 63 | 24 | 13.8 | $1.3M | +1.6% | #150 of 536 |
| 4Marshall, MO | 56 | 11 | 13.7 | $1.2M | −0.3% | #222 of 536 |
| 5Sedalia, MO | 53 | 31 | 18.2 | $946K | +2.9% | #245 of 536 |
| 6Mexico, MO | 52 | 13 | 14.1 | $1.2M | −1.0% | #249 of 536 |
| 7Hannibal, MO | 51 | 25 | 16.3 | $1.1M | +0.4% | #256 of 536 |
| 8Farmington, MO | 50 | 55 | 22.2 | $777K | +2.1% | #271 of 536 |
| 9Moberly, MO | 48 | 19 | 20.5 | $822K | +0.2% | #291 of 536 |
| 10Sikeston, MO | 46 | 48 | 24.2 | $717K | −0.3% | #310 of 536 |
Other business types in the Fort Leonard Wood area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry68
- Clothing and shoe stores64
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Fort Leonard Wood, MO area?
There are 22 clothing, shoe and laundry businesses on map listings in the Fort Leonard Wood area as of September 2026. 11 of them (50%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 6 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts list 30 one-person businesses without payroll.
How much do households in the Fort Leonard Wood, MO area spend on clothing, shoes and related services?
About $29.7M a year, or $1,763 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 22 clothing, shoe and laundry businesses on map listings, it comes to $1.4M per business. It is estimated from the incomes of the 16,851 households in the Fort Leonard Wood area and national spending patterns by income.
How does the Fort Leonard Wood, MO area compare with the U.S. for clothing, shoe and laundry businesses?
The Fort Leonard Wood area has 13.1 clothing, shoe and laundry businesses per 10,000 households, 44% below the U.S. rate of 23.3. Spending per business is $1.4M, 53% above the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, the Fort Leonard Wood area would have about 34, against 22 on map listings. There is one business with payroll in the industry for every 2,809 households, against one for every 1,008 across the U.S.
How fast is the Fort Leonard Wood, MO area growing?
Population estimates put the Fort Leonard Wood area at 54,442 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 16,851 households. Median household income in the Fort Leonard Wood area is $64,466, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fort Leonard Wood area scores 68 for clothing, shoe and laundry businesses (upper middle), #109 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fort Leonard Wood area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Fort Leonard Wood area
Screening a site or an acquisition in the Fort Leonard Wood area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fort Leonard Wood area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.