Groundwork

Clothing and laundry · County · Missouri

Clothing, shoe and laundry businesses in Franklin County, MO

The clothing, shoe and laundry businesses in Franklin County, MO, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 74 out of 100: Upper middle

Ranked #271 of 2,210 scored counties
#9 of 79 scored counties in Missouri

Listings
53
21 chain locations (40%)
Official establishments
15
−34.8% since 2019
Household spending a year
$82.8M
On clothing, shoes and related services · $1,924 a household
Spending per listing
$1.6M
77% above the U.S.
Listings per 10k households
12.3
47% below the U.S.
Population, 2025
108,090
+3.1% since 2020

See the clothing, shoe and laundry businesses around any address in Franklin County

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Franklin County spend about $82.8M a year on clothing, shoes and related services, or $1,924 per household, 6% below the U.S. average. Spread across 53 clothing, shoe and laundry businesses, that is $1.6M per business, 77% above the U.S. figure of $880K.

There are 53 clothing, shoe and laundry businesses on map listings in Franklin County as of September 2026. Of those, 21 are chain locations, or 40%, against 37% across the U.S. Per 10,000 households, that is 12.3, 47% below the U.S. rate of 23.3.

Official counts show 15 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in Franklin County in 2023, down 34.8% from 2019. That is one for every 2,869 households, against one for every 1,008 across the U.S. Official counts list 56 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $1M have gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Franklin County.

Population estimates put the population change in Franklin County from 2020 to 2025 at +3.1%, in step with the U.S. (+3.1%). For clothing, shoe and laundry businesses, Franklin County has a Groundwork market score of 74 (upper middle): #271 of 2,210 scored counties and #9 of 79 scored counties in Missouri. That puts it in the top quarter of counties.

How Franklin County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Franklin County, MO compared with Missouri and the U.S.
MeasureFranklin CountyMissouriU.S.
Listings per 10k households12.320.623.3
Spending per listing$1.6M$940K$880K
Households per official establishment2,8691,2411,008
Official establishment growth, 2019–2023−34.8%−13.6%−12.0%
Population growth, 2020–2025+3.1%+1.9%+3.1%
Spending per household on clothing, shoes and related services$1,924$1,939$2,055
Median household income$73,165$70,702$80,734
Groundwork market score7449

Official counts and lending

Businesses

Official establishments, 2019 to 2023
23 → 15−34.8% over the period
Employees, 2023
148
Annual payroll, 2023
$2.4M
One-person businesses, 2023
56Businesses with no payroll
Map listings, September 2026
5321 chain locations
Listings at the U.S. rate for this spending
94The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$1M

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Franklin County

Population, 2025 estimate
108,090+3.1% since 2020
Households
43,036
Median age
41.7
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
923 sq. mi.
People per square mile
115
Median household income
$73,165+27.9% vs. 2015–2019, before inflation
Average household income
$92,432
Median home value
$227,600
Jobs located here
38,594
Daytime population
91,932Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Franklin County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Clothing, shoes and laundry across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for clothing, shoe and laundry businesses, numbered among those based in Missouri, with Franklin County marked.

Top counties in Missouri

Counties in Missouri ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lincoln County, MO912410.5$1.9M+11.4%#16 of 2,210
2Warren County, MO89139.4$2.1M+9.2%#29 of 2,210
3Cass County, MO854710.9$1.9M+7.1%#74 of 2,210
4Jefferson County, MO819110.3$1.9M+2.7%#119 of 2,210
5Christian County, MO795315.1$1.3M+8.3%#162 of 2,210
6Stone County, MO76107.4$2.4M+4.1%#203 of 2,210
7Lafayette County, MO761411.1$1.8M+1.4%#212 of 2,210
8Ray County, MO7466.6$2.9M+1.1%#253 of 2,210
9Franklin County, MO745312.3$1.6M+3.1%#271 of 2,210
10Clay County, MO7314314.0$1.5M+4.3%#294 of 2,210

Other business types in Franklin County

Each with its Groundwork market score here, out of 100, where it has one.

Clothing and laundry

Funeral services

Questions

How many clothing, shoe and laundry businesses are in Franklin County, MO?

As of September 2026, map listings count 53 clothing, shoe and laundry businesses in Franklin County. 21 of them (40%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 15 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 34.8% from 2019. Official counts also show 56 one-person businesses without payroll.

How much do households in Franklin County, MO spend on clothing, shoes and related services?

About $82.8M a year, or $1,924 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 53 clothing, shoe and laundry businesses on map listings, it comes to $1.6M per business. It is estimated from the incomes of the 43,036 households in Franklin County and national spending patterns by income.

How does Franklin County, MO compare with the U.S. for clothing, shoe and laundry businesses?

Franklin County has 12.3 clothing, shoe and laundry businesses per 10,000 households, 47% below the U.S. rate of 23.3. Spending per business is $1.6M, 77% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, Franklin County would have about 94, against 53 on map listings. There is one business with payroll in the industry for every 2,869 households, against one for every 1,008 across the U.S. The official count fell 34.8% from 2019 to 2023, against −12.0% for the U.S.

How fast is Franklin County, MO growing?

Population estimates put Franklin County at 108,090 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 43,036 households. The median household income in Franklin County is $73,165 a year, 9% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 74 for clothing, shoe and laundry businesses (upper middle), #271 of 2,210 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Franklin County. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in Franklin County

Screening a site or an acquisition in Franklin County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

Run a site report See plans
Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.