Clothing and laundry · Small-town market · Missouri
Clothing, shoe and laundry businesses in the Moberly, MO area
How the Moberly, MO area compares with other small-town markets and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #291 of 536 scored small-town markets
#9 of 17 scored small-town markets based in Missouri
- Listings
- 19
- 10 chain locations (53%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $15.6M
- On clothing, shoes and related services · $1,688 a household
- Spending per listing
- $822K
- 7% below the U.S.
- Listings per 10k households
- 20.5
- 12% below the U.S.
- Population, 2025
- 24,513
- +0.2% since 2020
See the clothing, shoe and laundry businesses around any address in the Moberly area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moberly area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on clothing, shoes and related services in the Moberly area comes to about $15.6M a year: $1,688 per household, 18% below the U.S. average. That works out to $822K per business, 7% below the U.S. figure of $880K.
The Moberly area has 19 clothing, shoe and laundry businesses on map listings as of September 2026. Of those, 10 are chain locations, or 53%, against 37% across the U.S. That is 20.5 per 10,000 households, 12% below the U.S. rate of 23.3.
In 2023, official counts showed 4 businesses with payroll in the Moberly area classed as clothing and shoe stores, laundromats and dry cleaners. That is one for every 2,312 households, against one for every 1,008 across the U.S. Official counts also show 12 one-person businesses without payroll.
Population estimates put the population change in the Moberly area from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%). The Moberly area scores 48 (lower middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #291 of 536 scored small-town markets and #9 of 17 scored small-town markets based in Missouri.
How the Moberly area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moberly area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.5 | 20.6 | 23.3 |
| Spending per listing | $822K | $940K | $880K |
| Households per official establishment | 2,312 | 1,241 | 1,008 |
| Official establishment growth, 2019–2023 | n/a | −13.6% | −12.0% |
| Population growth, 2020–2025 | +0.2% | +1.9% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,688 | $1,939 | $2,055 |
| Median household income | $53,033 | $70,702 | $80,734 |
| Groundwork market score | 48 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 21
- Annual payroll, 2023
- $242K
- One-person businesses, 2023
- 12Businesses with no payroll
- Map listings, September 2026
- 1910 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Moberly area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Moberly area
- Population, 2025 estimate
- 24,513+0.2% since 2020
- Households
- 9,247
- Median age
- 39.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 483 sq. mi.
- People per square mile
- 50
- Median household income
- $53,033+11.1% vs. 2015–2019, before inflation
- Average household income
- $72,273
- Median home value
- $159,300
- Jobs located here
- 8,934
- Daytime population
- 23,270Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moberly area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Moberly area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for clothing, shoe and laundry businesses, numbered among those based in Missouri, with the Moberly area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 73 | 30 | 14.2 | $1.3M | +4.9% | #81 of 536 |
| 2Fort Leonard Wood, MO | 68 | 22 | 13.1 | $1.4M | +0.8% | #109 of 536 |
| 3Rolla, MO | 63 | 24 | 13.8 | $1.3M | +1.6% | #150 of 536 |
| 4Marshall, MO | 56 | 11 | 13.7 | $1.2M | −0.3% | #222 of 536 |
| 5Sedalia, MO | 53 | 31 | 18.2 | $946K | +2.9% | #245 of 536 |
| 6Mexico, MO | 52 | 13 | 14.1 | $1.2M | −1.0% | #249 of 536 |
| 7Hannibal, MO | 51 | 25 | 16.3 | $1.1M | +0.4% | #256 of 536 |
| 8Farmington, MO | 50 | 55 | 22.2 | $777K | +2.1% | #271 of 536 |
| 9Moberly, MO | 48 | 19 | 20.5 | $822K | +0.2% | #291 of 536 |
| 10Sikeston, MO | 46 | 48 | 24.2 | $717K | −0.3% | #310 of 536 |
Other business types in the Moberly area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry48
- Clothing and shoe stores49
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Moberly, MO area?
Map listings as of September 2026 show 19 clothing, shoe and laundry businesses in the Moberly area. 10 of them (53%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 4 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Another 12 one-person businesses have no payroll, by official counts.
How much do households in the Moberly, MO area spend on clothing, shoes and related services?
About $15.6M a year, or $1,688 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 19 clothing, shoe and laundry businesses on map listings, it comes to $822K per business. It is estimated from the incomes of the 9,247 households in the Moberly area and national spending patterns by income.
How does the Moberly, MO area compare with the U.S. for clothing, shoe and laundry businesses?
The Moberly area has 20.5 clothing, shoe and laundry businesses per 10,000 households, 12% below the U.S. rate of 23.3. Spending per business is $822K, 7% below the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Moberly area would have about 18, against 19 on map listings. There is one business with payroll in the industry for every 2,312 households, against one for every 1,008 across the U.S.
How fast is the Moberly, MO area growing?
Population estimates put the Moberly area at 24,513 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 9,247 households. The median household income in the Moberly area is $53,033 a year, 34% below the U.S. median of $80,734. That rose 11.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moberly area scores 48 for clothing, shoe and laundry businesses (lower middle), #291 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moberly area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Moberly area
Screening a site or an acquisition in the Moberly area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moberly area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.