Groundwork

Clothing and laundry · Metro area · Missouri

Clothing, shoe and laundry businesses in the Springfield, MO metro area

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Springfield, MO metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 55 out of 100: Upper middle

Ranked #167 of 387 scored metro areas
#5 of 8 scored metro areas based in Missouri

Listings
405
143 chain locations (35%)
Official establishments
159
−6.2% since 2019
Household spending a year
$364.6M
On clothing, shoes and related services · $1,833 a household
Spending per listing
$900K
2% above the U.S.
Listings per 10k households
20.4
12% below the U.S.
Population, 2025
500,694
+5.1% since 2020

See the clothing, shoe and laundry businesses around any address in the Springfield metro area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 405 clothing, shoe and laundry businesses in the Springfield metro area. 143 of them (35%) are chain locations, against 37% across the U.S. Per 10,000 households, that is 20.4, 12% below the U.S. rate of 23.3.

Households in the Springfield metro area spend about $364.6M a year on clothing, shoes and related services, or $1,833 per household, 11% below the U.S. average. That is about $900K of household spending for each business on map listings, 2% above the U.S. figure of $880K.

In 2023, official counts showed 159 businesses with payroll in the Springfield metro area classed as clothing and shoe stores, laundromats and dry cleaners, down 6.2% from 2019. That is one for every 1,251 households, against one for every 1,008 across the U.S. Another 381 one-person businesses have no payroll, by official counts. Since fiscal 2022, 6 SBA-backed loans worth $1.2M have gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Springfield metro area.

Population estimates show the Springfield metro area grew 5.1% from 2020 to 2025, faster than the U.S. (+3.1%). The Springfield metro area scores 55 (upper middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #167 of 387 scored metro areas and #5 of 8 scored metro areas based in Missouri.

How the Springfield metro area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Springfield, MO metro area compared with Missouri and the U.S.
MeasureSpringfield metro areaMissouriU.S.
Listings per 10k households20.420.623.3
Spending per listing$900K$940K$880K
Households per official establishment1,2511,2411,008
Official establishment growth, 2019–2023−6.2%−13.6%−12.0%
Population growth, 2020–2025+5.1%+1.9%+3.1%
Spending per household on clothing, shoes and related services$1,833$1,939$2,055
Median household income$65,071$70,702$80,734
Groundwork market score5549

Official counts and lending

Businesses

Official establishments, 2019 to 2023
159−6.2% over the period
Employees, 2023
1,797
Annual payroll, 2023
$36.3M
One-person businesses, 2023
381Businesses with no payroll
Map listings, September 2026
405143 chain locations
Listings at the U.S. rate for this spending
414The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
6
Amount
$1.2M

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Springfield metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Springfield metro area

Population, 2025 estimate
500,694+5.1% since 2020
Households
198,884
Median age
38.5
Homes lived in by their owners
64%
Vehicles per household
1.9
Land area
3,007 sq. mi.
People per square mile
162
Median household income
$65,071+34.0% vs. 2015–2019, before inflation
Average household income
$87,400
Median home value
$230,700
Jobs located here
224,104
Daytime population
505,510Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Springfield metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Clothing, shoes and laundry across Missouri

Every Missouri market ranked →

The highest-scoring metro areas in Missouri for clothing, shoe and laundry businesses, numbered among those based in Missouri, with the Springfield metro area marked.

Top metro areas in Missouri

Metro areas in Missouri ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson City, MO749616.4$1.2M+2.2%#40 of 387
2Kansas City, MO-KS661,80820.2$1M+3.4%#89 of 387
3Columbia, MO6416018.5$1.1M+3.9%#101 of 387
4St. Louis, MO-IL572,36920.4$1M−0.2%#151 of 387
5Springfield, MO5540520.4$900K+5.1%#167 of 387
6St. Joseph, MO-KS478718.6$975K−2.0%#224 of 387
7Joplin, MO-KS4219424.4$723K+3.9%#261 of 387
8Cape Girardeau, MO-IL3211830.8$596K+1.7%#310 of 387

Other business types in the Springfield metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Springfield, MO metro area?

The Springfield metro area has 405 clothing, shoe and laundry businesses on map listings as of September 2026. 143 of them (35%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 159 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 6.2% from 2019. Official counts list 381 one-person businesses without payroll.

How much do households in the Springfield, MO metro area spend on clothing, shoes and related services?

About $364.6M a year, or $1,833 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 405 clothing, shoe and laundry businesses on map listings, it comes to $900K per business. It is estimated from the incomes of the 198,884 households in the Springfield metro area and national spending patterns by income.

How does the Springfield, MO metro area compare with the U.S. for clothing, shoe and laundry businesses?

The Springfield metro area has 20.4 clothing, shoe and laundry businesses per 10,000 households, 12% below the U.S. rate of 23.3. Spending per business is $900K, 2% above the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, the Springfield metro area would have about 414, against 405 on map listings. There is one business with payroll in the industry for every 1,251 households, against one for every 1,008 across the U.S. The official count fell 6.2% from 2019 to 2023, against −12.0% for the U.S.

How fast is the Springfield, MO metro area growing?

Population estimates put the Springfield metro area at 500,694 people in 2025, up 5.1% since 2020, faster than the U.S. (+3.1%). It has 198,884 households. Median household income in the Springfield metro area is $65,071, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Springfield metro area scores 55 for clothing, shoe and laundry businesses (upper middle), #167 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Springfield metro area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Springfield metro area

Screening a site or an acquisition in the Springfield metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.