Groundwork

Clothing and laundry · Small-town market · Missouri

Clothing, shoe and laundry businesses in the Lebanon, MO area

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Lebanon, MO area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #373 of 536 scored small-town markets
#12 of 17 scored small-town markets based in Missouri

Listings
35
13 chain locations (37%)
Official establishments
10
Businesses with payroll, 2023
Household spending a year
$24M
On clothing, shoes and related services · $1,646 a household
Spending per listing
$685K
22% below the U.S.
Listings per 10k households
24.0
3% above the U.S.
Population, 2025
36,943
+2.5% since 2020

See the clothing, shoe and laundry businesses around any address in the Lebanon area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 35 clothing, shoe and laundry businesses in the Lebanon area. Of those, 13 are chain locations, or 37%, against 37% across the U.S. Per 10,000 households, that is 24.0, 3% above the U.S. rate of 23.3.

Household spending on clothing, shoes and related services in the Lebanon area comes to about $24M a year: $1,646 per household, 20% below the U.S. average. Spread across 35 clothing, shoe and laundry businesses, that is $685K per business, 22% below the U.S. figure of $880K.

The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Lebanon area was 10 in 2023. That is one for every 1,456 households, against one for every 1,008 across the U.S. Another 24 one-person businesses have no payroll, by official counts.

Population estimates put the population change in the Lebanon area from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%). For clothing, shoe and laundry businesses, the Lebanon area has a Groundwork market score of 39 (lower middle): #373 of 536 scored small-town markets and #12 of 17 scored small-town markets based in Missouri.

How the Lebanon area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Lebanon, MO area compared with Missouri and the U.S.
MeasureLebanon areaMissouriU.S.
Listings per 10k households24.020.623.3
Spending per listing$685K$940K$880K
Households per official establishment1,4561,2411,008
Official establishment growth, 2019–2023n/a−13.6%−12.0%
Population growth, 2020–2025+2.5%+1.9%+3.1%
Spending per household on clothing, shoes and related services$1,646$1,939$2,055
Median household income$53,282$70,702$80,734
Groundwork market score3949

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10
Employees, 2023
42
Annual payroll, 2023
$814K
One-person businesses, 2023
24Businesses with no payroll
Map listings, September 2026
3513 chain locations
Listings at the U.S. rate for this spending
27The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Lebanon area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Lebanon area

Population, 2025 estimate
36,943+2.5% since 2020
Households
14,558
Median age
40.3
Homes lived in by their owners
68%
Vehicles per household
1.9
Land area
765 sq. mi.
People per square mile
48
Median household income
$53,282+12.8% vs. 2015–2019, before inflation
Average household income
$72,159
Median home value
$168,400
Jobs located here
14,884
Daytime population
36,882Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Lebanon area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Clothing, shoes and laundry across Missouri

Every Missouri market ranked →

The highest-scoring small-town markets in Missouri for clothing, shoe and laundry businesses, numbered among those based in Missouri, with the Lebanon area marked.

Top small-town markets in Missouri

Small-town markets in Missouri ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warrensburg, MO733014.2$1.3M+4.9%#81 of 536
2Fort Leonard Wood, MO682213.1$1.4M+0.8%#109 of 536
3Rolla, MO632413.8$1.3M+1.6%#150 of 536
4Marshall, MO561113.7$1.2M−0.3%#222 of 536
5Sedalia, MO533118.2$946K+2.9%#245 of 536
6Mexico, MO521314.1$1.2M−1.0%#249 of 536
7Hannibal, MO512516.3$1.1M+0.4%#256 of 536
8Farmington, MO505522.2$777K+2.1%#271 of 536
9Moberly, MO481920.5$822K+0.2%#291 of 536
10Sikeston, MO464824.2$717K−0.3%#310 of 536
12Lebanon, MO393524.0$685K+2.5%#373 of 536

Other business types in the Lebanon area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Lebanon, MO area?

The Lebanon area has 35 clothing, shoe and laundry businesses on map listings as of September 2026. 13 of them (37%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 10 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts list 24 one-person businesses without payroll.

How much do households in the Lebanon, MO area spend on clothing, shoes and related services?

About $24M a year, or $1,646 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 35 clothing, shoe and laundry businesses on map listings, it comes to $685K per business. It is estimated from the incomes of the 14,558 households in the Lebanon area and national spending patterns by income.

How does the Lebanon, MO area compare with the U.S. for clothing, shoe and laundry businesses?

The Lebanon area has 24.0 clothing, shoe and laundry businesses per 10,000 households, 3% above the U.S. rate of 23.3. Spending per business is $685K, 22% below the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, the Lebanon area would have about 27, against 35 on map listings. There is one business with payroll in the industry for every 1,456 households, against one for every 1,008 across the U.S.

How fast is the Lebanon, MO area growing?

Population estimates put the Lebanon area at 36,943 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 14,558 households. Median household income in the Lebanon area is $53,282, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lebanon area scores 39 for clothing, shoe and laundry businesses (lower middle), #373 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Lebanon area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Lebanon area

Screening a site or an acquisition in the Lebanon area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.