Clothing and laundry · County · Missouri
Clothing, shoe and laundry businesses in Howell County, MO
The clothing, shoe and laundry businesses in Howell County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #1,928 of 2,210 scored counties
#71 of 79 scored counties in Missouri
- Listings
- 44
- 15 chain locations (34%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $26.1M
- On clothing, shoes and related services · $1,633 a household
- Spending per listing
- $592K
- 33% below the U.S.
- Listings per 10k households
- 27.6
- 18% above the U.S.
- Population, 2025
- 40,798
- +2.5% since 2020
See the clothing, shoe and laundry businesses around any address in Howell County
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For clothing, shoe and laundry businesses, Howell County has a Groundwork market score of 27 (lower middle): #1,928 of 2,210 scored counties and #71 of 79 scored counties in Missouri. That puts it in the bottom quarter of counties.
Household spending on clothing, shoes and related services in Howell County comes to about $26.1M a year: $1,633 per household, 21% below the U.S. average. That works out to $592K per business, 33% below the U.S. figure of $880K.
Howell County has 44 clothing, shoe and laundry businesses on map listings as of September 2026. 15 of them (34%) are chain locations, against 37% across the U.S. That comes to 27.6 for every 10,000 households, 18% above the U.S. rate of 23.3.
In 2023, official counts showed 15 businesses with payroll in Howell County classed as clothing and shoe stores, laundromats and dry cleaners. That is one for every 1,064 households, against one for every 1,008 across the U.S. Between 2020 and 2025, the population of Howell County grew 2.5%, slower than the U.S. (+3.1%).
How Howell County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Howell County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.6 | 20.6 | 23.3 |
| Spending per listing | $592K | $940K | $880K |
| Households per official establishment | 1,064 | 1,241 | 1,008 |
| Official establishment growth, 2019–2023 | n/a | −13.6% | −12.0% |
| Population growth, 2020–2025 | +2.5% | +1.9% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,633 | $1,939 | $2,055 |
| Median household income | $50,993 | $70,702 | $80,734 |
| Groundwork market score | 27 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 15
- Employees, 2023
- 82
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- 25Businesses with no payroll
- Map listings, September 2026
- 4415 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Howell County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Howell County
- Population, 2025 estimate
- 40,798+2.5% since 2020
- Households
- 15,965
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 927 sq. mi.
- People per square mile
- 44
- Median household income
- $50,993+32.9% vs. 2015–2019, before inflation
- Average household income
- $66,539
- Median home value
- $173,000
- Jobs located here
- 15,317
- Daytime population
- 40,659Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Howell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of Howell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for clothing, shoe and laundry businesses, numbered among those based in Missouri, with Howell County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 91 | 24 | 10.5 | $1.9M | +11.4% | #16 of 2,210 |
| 2Warren County, MO | 89 | 13 | 9.4 | $2.1M | +9.2% | #29 of 2,210 |
| 3Cass County, MO | 85 | 47 | 10.9 | $1.9M | +7.1% | #74 of 2,210 |
| 4Jefferson County, MO | 81 | 91 | 10.3 | $1.9M | +2.7% | #119 of 2,210 |
| 5Christian County, MO | 79 | 53 | 15.1 | $1.3M | +8.3% | #162 of 2,210 |
| 6Stone County, MO | 76 | 10 | 7.4 | $2.4M | +4.1% | #203 of 2,210 |
| 7Lafayette County, MO | 76 | 14 | 11.1 | $1.8M | +1.4% | #212 of 2,210 |
| 8Ray County, MO | 74 | 6 | 6.6 | $2.9M | +1.1% | #253 of 2,210 |
| 9Franklin County, MO | 74 | 53 | 12.3 | $1.6M | +3.1% | #271 of 2,210 |
| 10Clay County, MO | 73 | 143 | 14.0 | $1.5M | +4.3% | #294 of 2,210 |
| 71Howell County, MO | 27 | 44 | 27.6 | $592K | +2.5% | #1,928 of 2,210 |
Other business types in Howell County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry27
- Clothing and shoe stores24
- Laundromats19
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in Howell County, MO?
Map listings as of September 2026 show 44 clothing, shoe and laundry businesses in Howell County. 15 of them (34%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 15 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts list 25 one-person businesses without payroll.
How much do households in Howell County, MO spend on clothing, shoes and related services?
About $26.1M a year, or $1,633 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 44 clothing, shoe and laundry businesses on map listings, it comes to $592K per business. It is estimated from the incomes of the 15,965 households in Howell County and national spending patterns by income.
How does Howell County, MO compare with the U.S. for clothing, shoe and laundry businesses?
Howell County has 27.6 clothing, shoe and laundry businesses per 10,000 households, 18% above the U.S. rate of 23.3. Spending per business is $592K, 33% below the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, Howell County would have about 30, against 44 on map listings. There is one business with payroll in the industry for every 1,064 households, against one for every 1,008 across the U.S.
How fast is Howell County, MO growing?
Population estimates put Howell County at 40,798 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 15,965 households. The median household income in Howell County is $50,993 a year, 37% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howell County scores 27 for clothing, shoe and laundry businesses (lower middle), #1,928 of 2,210 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Howell County. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in Howell County
Screening a site or an acquisition in Howell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Howell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.