County profile · California
Humboldt County, CA market data
Population, household spending and competition for 56 business types in Humboldt County, each scored against other counties.
- Population, 2025
- 131,647
- −3.4% since 2020
- Households
- 54,922
- Median household income
- $61,160
- +27.3% vs. 2015–2019, before inflation
- Median home value
- $446,900
- Jobs located here
- 48,178
- Highest market score
- 65
- Chiropractors, #318 of 1,490 scored counties
A site report maps the competitors on map listings around any address in Humboldt County by name and distance, and the households and spending within reach. Or open the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 131,647 people live in Humboldt County, in 54,922 households. Population estimates put the population change in Humboldt County from 2020 to 2025 at −3.4%, against +3.1% for the U.S. The median household income in Humboldt County is $61,160 a year, 24% below the U.S. median of $80,734. That rose 27.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Humboldt County spend the most on vehicle maintenance and repairs (an index of 103, where 100 is the U.S. average) and the least on clothing, shoes and related services (79).
The highest Groundwork market scores in Humboldt County are for chiropractors (65), nail salons (63) and convenience stores (62). Humboldt County ranks #318 of 1,490 scored counties for chiropractors.
Humboldt County is part of the Eureka-Arcata area. For its number of households, Humboldt County has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (twice the U.S. rate) and the fewest for nail salons (55% below the U.S. rate).
All 56 business types in Humboldt County
Highest Groundwork market score first. Each score compares Humboldt County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 65 | #318 of 1,490 | 14 | 2.5 | $4.6M | 192 | 7 |
| Nail salons | 63 | #313 of 1,328 | 15 | 2.7 | $3.3M | 198 | 6 |
| Convenience stores | 62 | #671 of 2,261 | 32 | 5.8 | $9.7M | 123 | 5 |
| Pet grooming and boarding | 61 | #440 of 1,461 | 15 | 2.7 | $3.2M | 124 | 10 |
| Physical therapy | 60 | #426 of 1,422 | 17 | 3.1 | $3.8M | 157 | 14 |
| Tire shops | 60 | #507 of 1,530 | 12 | 2.2 | $4.5M | 181 | 9 |
| Optometrists and eye care | 58 | #456 of 1,302 | 12 | 2.2 | $5.4M | 171 | 9 |
| Insurance agencies | 57 | #862 of 2,272 | 46 | 8.4 | $2.2M | 173 | 33 |
| Collision repair and body shops | 55 | #530 of 1,327 | 12 | 2.2 | $4.5M | 147 | 15 |
| Landscaping and lawn care | 55 | #572 of 1,493 | 19 | 3.5 | $3.4M | 118 | 31 |
| Roofing and gutters | 54 | #494 of 1,177 | 5 | 0.9 | $27.9M | 330 | 10 |
| Veterinarians | 54 | #632 of 1,485 | 18 | 3.3 | $2.6M | 97 | 14 |
| Fast food and sandwich shops | 54 | #972 of 2,222 | 50 | 9.1 | $3.8M | 126 | 93 |
| Home repair trades | 53 | #870 of 2,057 | 40 | 7.3 | $3.5M | 144 | 82 |
| Barbershops | 52 | #634 of 1,356 | 17 | 3.1 | $2.9M | 155 | Under 3 |
| HVAC and plumbing | 52 | #775 of 1,707 | 27 | 4.9 | $5.2M | 109 | 34 |
| Mortgage brokers and lenders | 51 | #411 of 887 | 13 | 2.4 | Index only | 178 | 12 |
| Hair salons | 50 | #1,191 of 2,339 | 117 | 21.3 | $424K | 99 | 12 |
| Pest control | 49 | #358 of 699 | 5 | 0.9 | $13.1M | 128 | 6 |
| Lawn, cleaning and pest control | 49 | #890 of 1,771 | 38 | 6.9 | $1.7M | 102 | 49 |
| Pet businesses | 49 | #1,133 of 2,200 | 60 | 10.9 | $789K | 90 | 30 |
| Gas stations | 49 | #1,196 of 2,358 | 52 | 9.5 | $2.7M | 113 | 54 |
| Electricians | 48 | #629 of 1,160 | 8 | 1.5 | $17.4M | 145 | 38 |
| Primary care and pediatrics | 47 | #928 of 1,656 | 32 | 5.8 | $2M | 113 | 59 |
| Auto repair and car care | 47 | #1,321 of 2,401 | 165 | 30.0 | $330K | 123 | 93 |
| Funeral homes | 46 | #809 of 1,472 | 10 | 1.8 | $759K | 112 | Under 3 |
| Auto repair shops | 46 | #1,368 of 2,378 | 100 | 18.2 | $544K | 122 | 67 |
| Salons, barbers and spas | 46 | #1,413 of 2,385 | 216 | 39.3 | $230K | 108 | 22 |
| Gyms | 45 | #1,088 of 1,792 | 40 | 7.3 | $1.2M | 95 | 19 |
| Real estate agents and brokers | 45 | #1,326 of 2,176 | 135 | 24.6 | Index only | 123 | 34 |
| Spas and skin care | 43 | #1,150 of 1,769 | 63 | 11.5 | $787K | 90 | 4 |
| Doctors, dentists and clinics | 43 | #1,512 of 2,394 | 294 | 53.5 | $219K | 143 | 133 |
| Car washes and detailing | 42 | #929 of 1,451 | 24 | 4.4 | $2.3M | 90 | 9 |
| Child care and preschools | 42 | #1,028 of 1,611 | 31 | 5.6 | $992K | 99 | 52 |
| Dentists and orthodontists | 40 | #1,272 of 1,886 | 51 | 9.3 | $1.3M | 128 | 44 |
| Pizza | 40 | #1,436 of 2,090 | 49 | 8.9 | $3.9M | 77 | 93 |
| House cleaning | 38 | #637 of 847 | 14 | 2.5 | $4.7M | 73 | 12 |
| Real estate | 38 | #1,733 of 2,229 | 168 | 30.6 | Index only | 124 | 85 |
| Oil change and quick lube | 37 | #355 of 479 | 5 | 0.9 | $10.9M | 79 | 5 |
| Martial arts and dance studios | 37 | #1,010 of 1,334 | 39 | 7.1 | $1.3M | 63 | 10 |
| Property management | 34 | #718 of 910 | 20 | 3.6 | Index only | 81 | 32 |
| Gyms, studios and classes | 31 | #1,763 of 2,088 | 106 | 19.3 | $469K | 71 | 29 |
| Grocery and convenience stores | 31 | #1,916 of 2,402 | 113 | 20.6 | $2.7M | 81 | 52 |
| Yoga, Pilates and fitness studios | 25 | #733 of 777 | 27 | 4.9 | $1.8M | 45 | 19 |
| Bakeries and dessert shops | 25 | #1,732 of 1,889 | 51 | 9.3 | $3.8M | 91 | 52 |
| Clothing and shoe stores | 25 | #1,837 of 2,087 | 89 | 16.2 | $1M | 79 | 36 |
| Pet stores | 24 | #869 of 974 | 19 | 3.5 | $2.5M | 55 | 6 |
| Clothing, shoes and laundry | 22 | #2,034 of 2,210 | 130 | 23.7 | $690K | 78 | 44 |
| Sit-down restaurants | 21 | #2,288 of 2,405 | 334 | 60.8 | $576K | 87 | 145 |
| Restaurants and cafes | 19 | #2,302 of 2,405 | 665 | 121.1 | $289K | 78 | 281 |
| Urgent care and walk-in clinics | 17 | #316 of 325 | 5 | 0.9 | $12.9M | 52 | Under 3 |
| Grocery stores | 17 | #1,920 of 2,070 | 55 | 10.0 | $5.6M | 60 | 47 |
| Coffee shops and cafes | 17 | #2,007 of 2,063 | 95 | 17.3 | $2M | 55 | 42 |
| Laundromats | 8 | #771 of 785 | 17 | 3.1 | $5.3M | 42 | 8 |
| Dry cleaners | Not scored | Not scored | 3 | 0.5 | $29.9M | 191 | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Humboldt County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $54.4M | $990 | 103 |
| Gasoline and other fuels | $140.7M | $2,562 | 99 |
| Food away from home | $192.4M | $3,504 | 86 |
| Groceries | $309.2M | $5,630 | 89 |
| Personal care products and services | $49.6M | $903 | 90 |
| Child care and other personal services | $30.8M | $560 | 96 |
| Memberships, classes and admissions | $49.7M | $904 | 92 |
| Medical and dental services | $64.3M | $1,170 | 91 |
| Pets | $47.4M | $862 | 95 |
| Clothing, shoes and related services | $89.7M | $1,633 | 79 |
| Vehicle insurance | $99.6M | $1,814 | 93 |
| Home repairs, maintenance and insurance | $139.5M | $2,541 | 84 |
| Lawn care, cleaning and other household services | $65.4M | $1,190 | 84 |
| Rent and homeowner costs | $903.6M | $16,453 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Humboldt County
- Population, 2025 estimate
- 131,647−3.4% since 2020
- Households
- 54,922
- Median age
- 40.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.9
- Land area
- 3,568 sq. mi.
- People per square mile
- 38
- Median household income
- $61,160+27.3% vs. 2015–2019, before inflation
- Average household income
- $86,194
- Median home value
- $446,900
- Jobs located here
- 48,178
- Daytime population
- 133,286Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Humboldt County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Humboldt County, CA growing?
Population estimates put Humboldt County at 131,647 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 54,922 households. Against the 2015–2019 survey, median household income rose 27.3%, before inflation.
How much do households in Humboldt County, CA spend?
Households in Humboldt County spend about $903.6M a year on rent and homeowner costs, $309.2M on groceries and $192.4M on food away from home. Relative to the U.S., household spending in Humboldt County runs highest on vehicle maintenance and repairs (an index of 103, where 100 is the U.S. average) and lowest on clothing, shoes and related services (79).
Which business types have the highest market scores in Humboldt County, CA?
Of the business types scored in Humboldt County, chiropractors (65), nail salons (63) and convenience stores (62) have the highest Groundwork market scores. For chiropractors, that ranks #318 of 1,490 scored counties.
How does Humboldt County, CA compare with the U.S.?
Median household income in Humboldt County is $61,160, 24% below the U.S. median of $80,734. The population fell 3.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $446,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (twice the U.S. rate) and lowest for nail salons (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Humboldt County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Humboldt County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Humboldt County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.