County profile · California
Mendocino County, CA market data
Population, household spending and competition for 56 business types in Mendocino County, each scored against other counties.
- Population, 2025
- 88,122
- −3.5% since 2020
- Households
- 34,842
- Median household income
- $68,092
- +32.4% vs. 2015–2019, before inflation
- Median home value
- $512,200
- Jobs located here
- 29,495
- Highest market score
- 73
- Funeral homes, #176 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Mendocino County by name and distance, and the households and spending within reach. Or open the report at the center of Mendocino County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 88,122 people live in Mendocino County, in 34,842 households. Population estimates show Mendocino County declined 3.5% from 2020 to 2025, against +3.1% for the U.S. The median household income in Mendocino County is $68,092 a year, 16% below the U.S. median of $80,734. That rose 32.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Mendocino County spend the most on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and the least on clothing, shoes and related services (82).
The highest Groundwork market scores in Mendocino County are for funeral homes (73), martial arts and dance studios (71) and car washes and detailers (69). Mendocino County ranks #176 of 1,472 scored counties for funeral homes.
Mendocino County is part of the Ukiah area. For its number of households, Mendocino County has the most map listings, relative to the U.S., for grocery stores (85% above the U.S. rate) and the fewest for nail salons (43% below the U.S. rate).
All 56 business types in Mendocino County
Highest Groundwork market score first. Each score compares Mendocino County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 73 | #176 of 1,472 | 5 | 1.4 | $1.2M | 181 | 3 |
| Martial arts and dance studios | 71 | #142 of 1,334 | 11 | 3.2 | $3.1M | 152 | 4 |
| Car washes and detailing | 69 | #246 of 1,451 | 7 | 2.0 | $5.2M | 207 | 4 |
| Pet grooming and boarding | 63 | #401 of 1,461 | 12 | 3.4 | $2.6M | 104 | 5 |
| Physical therapy | 61 | #405 of 1,422 | 9 | 2.6 | $4.7M | 195 | 10 |
| Tire shops | 59 | #540 of 1,530 | 12 | 3.4 | $3M | 122 | 5 |
| Spas and skin care | 59 | #556 of 1,769 | 27 | 7.7 | $1.2M | 139 | 3 |
| Primary care and pediatrics | 55 | #668 of 1,656 | 15 | 4.3 | $2.8M | 157 | 40 |
| Chiropractors | 54 | #620 of 1,490 | 16 | 4.6 | $2.6M | 110 | 6 |
| Hair salons | 53 | #1,022 of 2,339 | 77 | 22.1 | $426K | 99 | 7 |
| Nail salons | 52 | #609 of 1,328 | 12 | 3.4 | $2.7M | 164 | 8 |
| Mortgage brokers and lenders | 51 | #412 of 887 | 10 | 2.9 | Index only | 152 | 7 |
| Optometrists and eye care | 49 | #694 of 1,302 | 12 | 3.4 | $3.5M | 112 | 6 |
| HVAC and plumbing | 49 | #884 of 1,707 | 17 | 4.9 | $5.4M | 113 | 29 |
| Gyms, studios and classes | 49 | #1,090 of 2,088 | 49 | 14.1 | $688K | 104 | 17 |
| Fast food and sandwich shops | 49 | #1,162 of 2,222 | 37 | 10.6 | $3.5M | 113 | 68 |
| Real estate agents and brokers | 48 | #1,158 of 2,176 | 78 | 22.4 | Index only | 139 | 25 |
| Barbershops | 47 | #768 of 1,356 | 14 | 4.0 | $2.3M | 124 | Under 3 |
| Child care and preschools | 47 | #897 of 1,611 | 23 | 6.6 | $911K | 91 | 22 |
| Gyms | 47 | #1,016 of 1,792 | 26 | 7.5 | $1.3M | 100 | 13 |
| Salons, barbers and spas | 47 | #1,343 of 2,385 | 138 | 39.6 | $238K | 112 | 18 |
| Lawn, cleaning and pest control | 46 | #990 of 1,771 | 21 | 6.0 | $2M | 122 | 52 |
| Dentists and orthodontists | 46 | #1,073 of 1,886 | 29 | 8.3 | $1.5M | 147 | 28 |
| Insurance agencies | 46 | #1,241 of 2,272 | 38 | 10.9 | $1.7M | 139 | 30 |
| Convenience stores | 46 | #1,255 of 2,261 | 29 | 8.3 | $7M | 88 | 11 |
| Pizza | 45 | #1,218 of 2,090 | 26 | 7.5 | $4.9M | 97 | 68 |
| Electricians | 40 | #814 of 1,160 | 9 | 2.6 | $10.2M | 85 | 21 |
| Home repair trades | 40 | #1,480 of 2,057 | 37 | 10.6 | $2.5M | 102 | 68 |
| Real estate | 40 | #1,600 of 2,229 | 97 | 27.8 | Index only | 141 | 67 |
| Auto repair and car care | 40 | #1,646 of 2,401 | 126 | 36.2 | $290K | 108 | 71 |
| Property management | 39 | #632 of 910 | 9 | 2.6 | Index only | 118 | 32 |
| Gas stations | 39 | #1,619 of 2,358 | 46 | 13.2 | $2M | 86 | 42 |
| Collision repair and body shops | 38 | #933 of 1,327 | 11 | 3.2 | $3.3M | 108 | 16 |
| Pet businesses | 38 | #1,593 of 2,200 | 47 | 13.5 | $673K | 77 | 25 |
| Doctors, dentists and clinics | 38 | #1,754 of 2,394 | 228 | 65.4 | $185K | 121 | 90 |
| Landscaping and lawn care | 36 | #1,111 of 1,493 | 17 | 4.9 | $2.5M | 86 | 38 |
| Auto repair shops | 32 | #1,928 of 2,378 | 85 | 24.4 | $430K | 97 | 59 |
| Yoga, Pilates and fitness studios | 31 | #676 of 777 | 12 | 3.4 | $2.8M | 69 | 13 |
| Roofing and gutters | 30 | #988 of 1,177 | 11 | 3.2 | $8.3M | 99 | 18 |
| Veterinarians | 28 | #1,246 of 1,485 | 20 | 5.7 | $1.6M | 58 | 15 |
| Bakeries and dessert shops | 26 | #1,708 of 1,889 | 36 | 10.3 | $3.6M | 86 | 32 |
| Clothing and shoe stores | 26 | #1,803 of 2,087 | 51 | 14.6 | $1.2M | 91 | 31 |
| Pet stores | 25 | #850 of 974 | 11 | 3.2 | $2.9M | 64 | 5 |
| Clothing, shoes and laundry | 23 | #2,013 of 2,210 | 74 | 21.2 | $797K | 91 | 37 |
| Grocery and convenience stores | 23 | #2,144 of 2,402 | 94 | 27.0 | $2.1M | 63 | 54 |
| Sit-down restaurants | 23 | #2,245 of 2,405 | 218 | 62.6 | $587K | 88 | 106 |
| Coffee shops and cafes | 21 | #1,963 of 2,063 | 54 | 15.5 | $2.4M | 64 | 29 |
| Restaurants and cafes | 17 | #2,347 of 2,405 | 523 | 150.1 | $244K | 66 | 204 |
| Grocery stores | 15 | #1,959 of 2,070 | 44 | 12.6 | $4.6M | 49 | 43 |
| Laundromats | 14 | #749 of 785 | 7 | 2.0 | $8.4M | 67 | 6 |
| House cleaning | Not scored | Not scored | 3 | 0.9 | $14.3M | 223 | 11 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.6 | $21M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.3 | $36.5M | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 0.3 | $42.8M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Mendocino County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $36.5M | $1,048 | 109 |
| Gasoline and other fuels | $94.2M | $2,704 | 104 |
| Food away from home | $127.9M | $3,670 | 90 |
| Groceries | $201.7M | $5,789 | 92 |
| Personal care products and services | $32.8M | $941 | 94 |
| Child care and other personal services | $21M | $601 | 104 |
| Memberships, classes and admissions | $33.7M | $968 | 98 |
| Medical and dental services | $42.1M | $1,207 | 94 |
| Pets | $31.6M | $908 | 100 |
| Clothing, shoes and related services | $59M | $1,693 | 82 |
| Vehicle insurance | $66.4M | $1,905 | 97 |
| Home repairs, maintenance and insurance | $91.8M | $2,634 | 87 |
| Lawn care, cleaning and other household services | $42.8M | $1,230 | 87 |
| Rent and homeowner costs | $591.6M | $16,979 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Mendocino County
- Population, 2025 estimate
- 88,122−3.5% since 2020
- Households
- 34,842
- Median age
- 44.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 3,507 sq. mi.
- People per square mile
- 26
- Median household income
- $68,092+32.4% vs. 2015–2019, before inflation
- Average household income
- $95,438
- Median home value
- $512,200
- Jobs located here
- 29,495
- Daytime population
- 87,475Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mendocino County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Mendocino County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Mendocino County, CA growing?
Population estimates put Mendocino County at 88,122 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 34,842 households. Against the 2015–2019 survey, median household income rose 32.4%, before inflation.
How much do households in Mendocino County, CA spend?
Households in Mendocino County spend about $591.6M a year on rent and homeowner costs, $201.7M on groceries and $127.9M on food away from home. Relative to the U.S., household spending in Mendocino County runs highest on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and lowest on clothing, shoes and related services (82).
Which business types have the highest market scores in Mendocino County, CA?
Of the business types scored in Mendocino County, funeral homes (73), martial arts and dance studios (71) and car washes and detailers (69) have the highest Groundwork market scores. For funeral homes, that ranks #176 of 1,472 scored counties.
How does Mendocino County, CA compare with the U.S.?
Median household income in Mendocino County is $68,092, 16% below the U.S. median of $80,734. The population fell 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $512,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery stores (85% above the U.S. rate) and lowest for nail salons (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Mendocino County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mendocino County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Mendocino County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mendocino County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.