County profile · California
Lake County, CA market data
How Lake County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 67,772
- −0.6% since 2020
- Households
- 26,940
- Median household income
- $60,621
- +28.9% vs. 2015–2019, before inflation
- Median home value
- $324,300
- Jobs located here
- 15,936
- Highest market score
- 73
- Martial arts and dance studios, #110 of 1,334 scored counties
A site report maps the competitors on map listings around any address in Lake County by name and distance, and the households and spending within reach. Or open the report at the center of Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lake County has an estimated 67,772 people and 26,940 households. Between 2020 and 2025, the population of Lake County declined 0.6%, against +3.1% for the U.S. Median household income in Lake County is $60,621, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.9%, before inflation.
Relative to the U.S., household spending in Lake County runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on clothing, shoes and related services (80).
Of the business types scored in Lake County, martial arts and dance studios (73), physical therapy clinics (72) and insurance agencies (72) have the highest Groundwork market scores. For martial arts and dance studios, that ranks #110 of 1,334 scored counties.
Lake County is part of the Clearlake area. Against the U.S., map listings per household run highest for grocery stores (53% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (67% below the U.S. rate).
All 56 business types in Lake County
Highest Groundwork market score first. Each score compares Lake County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Martial arts and dance studios | 73 | #110 of 1,334 | 8 | 3.0 | $3.1M | 152 | 3 |
| Physical therapy | 72 | #179 of 1,422 | 5 | 1.9 | $6.3M | 261 | 4 |
| Insurance agencies | 72 | #407 of 2,272 | 17 | 6.3 | $3.3M | 260 | 9 |
| Chiropractors | 69 | #240 of 1,490 | 7 | 2.6 | $4.5M | 187 | 3 |
| Fast food and sandwich shops | 66 | #498 of 2,222 | 20 | 7.4 | $4.7M | 155 | 39 |
| Optometrists and eye care | 65 | #295 of 1,302 | 7 | 2.6 | $4.5M | 143 | 3 |
| Gyms, studios and classes | 65 | #403 of 2,088 | 27 | 10.0 | $909K | 137 | 10 |
| Gyms | 64 | #385 of 1,792 | 15 | 5.6 | $1.6M | 126 | 7 |
| Primary care and pediatrics | 63 | #423 of 1,656 | 12 | 4.5 | $2.6M | 147 | 18 |
| Collision repair and body shops | 62 | #378 of 1,327 | 6 | 2.2 | $5.1M | 164 | 9 |
| Car washes and detailing | 62 | #411 of 1,451 | 11 | 4.1 | $2.8M | 110 | Under 3 |
| Pet businesses | 62 | #590 of 2,200 | 31 | 11.5 | $753K | 86 | 8 |
| Auto repair and car care | 62 | #658 of 2,401 | 93 | 34.5 | $327K | 122 | 38 |
| Barbershops | 61 | #416 of 1,356 | 7 | 2.6 | $3.5M | 185 | Under 3 |
| Landscaping and lawn care | 61 | #441 of 1,493 | 9 | 3.3 | $3.6M | 122 | 13 |
| Dentists and orthodontists | 60 | #566 of 1,886 | 22 | 8.2 | $1.4M | 145 | 11 |
| Veterinarians | 59 | #518 of 1,485 | 10 | 3.7 | $2.3M | 86 | 5 |
| Clothing and shoe stores | 59 | #693 of 2,087 | 8 | 3.0 | $5.5M | 435 | Under 3 |
| Lawn, cleaning and pest control | 56 | #638 of 1,771 | 17 | 6.3 | $1.9M | 113 | 24 |
| Bakeries and dessert shops | 56 | #676 of 1,889 | 12 | 4.5 | $7.9M | 190 | 17 |
| Clothing, shoes and laundry | 56 | #844 of 2,210 | 21 | 7.8 | $2.1M | 239 | Under 3 |
| Sit-down restaurants | 56 | #894 of 2,405 | 111 | 41.2 | $853K | 128 | 39 |
| Auto repair shops | 56 | #897 of 2,378 | 60 | 22.3 | $507K | 114 | 30 |
| Child care and preschools | 55 | #684 of 1,611 | 16 | 5.9 | $957K | 96 | 15 |
| Pet grooming and boarding | 54 | #631 of 1,461 | 10 | 3.7 | $2.3M | 92 | Under 3 |
| Tire shops | 54 | #667 of 1,530 | 11 | 4.1 | $2.8M | 110 | 6 |
| Home repair trades | 54 | #821 of 2,057 | 23 | 8.5 | $3M | 123 | 39 |
| Electricians | 53 | #510 of 1,160 | 5 | 1.9 | $13.7M | 114 | 14 |
| HVAC and plumbing | 53 | #733 of 1,707 | 13 | 4.8 | $5.3M | 111 | 19 |
| Salons, barbers and spas | 52 | #1,067 of 2,385 | 104 | 38.6 | $234K | 110 | 10 |
| Gas stations | 52 | #1,081 of 2,358 | 39 | 14.5 | $2M | 84 | 25 |
| Roofing and gutters | 51 | #566 of 1,177 | 5 | 1.9 | $13.7M | 162 | 6 |
| Pizza | 51 | #984 of 2,090 | 22 | 8.2 | $4.3M | 85 | 39 |
| Property management | 50 | #434 of 910 | 5 | 1.9 | Index only | 160 | 19 |
| Doctors, dentists and clinics | 50 | #1,181 of 2,394 | 161 | 59.8 | $195K | 128 | 39 |
| Real estate agents and brokers | 49 | #1,114 of 2,176 | 70 | 26.0 | Index only | 116 | 15 |
| Convenience stores | 48 | #1,187 of 2,261 | 22 | 8.2 | $6.9M | 88 | 8 |
| Restaurants and cafes | 47 | #1,312 of 2,405 | 252 | 93.5 | $376K | 101 | 95 |
| Real estate | 44 | #1,405 of 2,229 | 81 | 30.1 | Index only | 127 | 39 |
| Nail salons | 42 | #904 of 1,328 | 14 | 5.2 | $1.7M | 104 | 6 |
| Hair salons | 41 | #1,587 of 2,339 | 58 | 21.5 | $420K | 98 | Under 3 |
| Spas and skin care | 39 | #1,277 of 1,769 | 25 | 9.3 | $975K | 111 | Under 3 |
| Pet stores | 34 | #725 of 974 | 7 | 2.6 | $3.3M | 74 | 3 |
| Grocery and convenience stores | 33 | #1,848 of 2,402 | 57 | 21.2 | $2.7M | 79 | 31 |
| Coffee shops and cafes | 32 | #1,677 of 2,063 | 31 | 11.5 | $3.1M | 82 | 17 |
| Grocery stores | 21 | #1,864 of 2,070 | 28 | 10.4 | $5.4M | 58 | 23 |
| Pest control | 19 | #665 of 699 | 5 | 1.9 | $6.4M | 63 | 7 |
| Laundromats | 15 | #743 of 785 | 6 | 2.2 | $7.4M | 59 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 1.5 | $1.2M | 172 | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.5 | Index only | 285 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.5 | $6.1M | 151 | 7 |
| House cleaning | Not scored | Not scored | 3 | 1.1 | $10.7M | 168 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $15.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $31.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Lake County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $30.4M | $1,129 | 118 |
| Gasoline and other fuels | $78.6M | $2,917 | 112 |
| Food away from home | $94.6M | $3,513 | 86 |
| Groceries | $151.9M | $5,638 | 89 |
| Personal care products and services | $24.4M | $905 | 90 |
| Child care and other personal services | $15.3M | $568 | 98 |
| Memberships, classes and admissions | $24.5M | $911 | 93 |
| Medical and dental services | $31.4M | $1,164 | 90 |
| Pets | $23.3M | $867 | 95 |
| Clothing, shoes and related services | $44.2M | $1,641 | 80 |
| Vehicle insurance | $55.5M | $2,060 | 105 |
| Home repairs, maintenance and insurance | $68.6M | $2,547 | 84 |
| Lawn care, cleaning and other household services | $32.1M | $1,193 | 84 |
| Rent and homeowner costs | $444.1M | $16,485 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lake County
- Population, 2025 estimate
- 67,772−0.6% since 2020
- Households
- 26,940
- Median age
- 44.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 1,255 sq. mi.
- People per square mile
- 54
- Median household income
- $60,621+28.9% vs. 2015–2019, before inflation
- Average household income
- $86,306
- Median home value
- $324,300
- Jobs located here
- 15,936
- Daytime population
- 61,990Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lake County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Lake County, CA growing?
Population estimates put Lake County at 67,772 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 26,940 households. Median household income rose 28.9% from the 2015–2019 survey, before inflation.
How much do households in Lake County, CA spend?
Households in Lake County spend about $444.1M a year on rent and homeowner costs, $151.9M on groceries and $94.6M on food away from home. Set against the U.S., households in Lake County spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on clothing, shoes and related services (80).
Which business types have the highest market scores in Lake County, CA?
The highest Groundwork market scores in Lake County are for martial arts and dance studios (73), physical therapy clinics (72) and insurance agencies (72). Lake County ranks #110 of 1,334 scored counties for martial arts and dance studios.
How does Lake County, CA compare with the U.S.?
The median household income in Lake County is $60,621 a year, 25% below the U.S. median of $80,734. The population fell 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $324,300, against $332,700 for the U.S. For its number of households, Lake County has the most map listings, relative to the U.S., for grocery stores (53% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Lake County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lake County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Lake County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.