County profile · California
Tehama County, CA market data
How Tehama County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 64,665
- −1.7% since 2020
- Households
- 24,788
- Median household income
- $63,784
- +43.3% vs. 2015–2019, before inflation
- Median home value
- $339,600
- Jobs located here
- 18,377
- Highest market score
- 76
- Gyms, studios and classes, #124 of 2,088 scored counties
A site report maps the competitors on map listings around any address in Tehama County by name and distance, and the households and spending within reach. Or open the report at the center of Tehama County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Tehama County has an estimated 64,665 people and 24,788 households. Population estimates show Tehama County declined 1.7% from 2020 to 2025, against +3.1% for the U.S. Median household income in Tehama County is $63,784, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.3%, before inflation.
Relative to the U.S., household spending in Tehama County runs highest on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and lowest on clothing, shoes and related services (79).
Of the business types scored in Tehama County, gyms and studios (76); gyms (75); and salons, barbers and spas (66) have the highest Groundwork market scores. For gyms and studios, that ranks #124 of 2,088 scored counties.
Tehama County is part of the Red Bluff area. Against the U.S., map listings per household run highest for pet stores (twice the U.S. rate) and lowest for clothing and shoe stores (65% below the U.S. rate).
All 56 business types in Tehama County
Highest Groundwork market score first. Each score compares Tehama County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms, studios and classes | 76 | #124 of 2,088 | 20 | 8.1 | $1.1M | 168 | 3 |
| Gyms | 75 | #129 of 1,792 | 9 | 3.6 | $2.5M | 190 | 3 |
| Salons, barbers and spas | 66 | #420 of 2,385 | 68 | 27.4 | $331K | 156 | 6 |
| Lawn, cleaning and pest control | 65 | #327 of 1,771 | 7 | 2.8 | $4.2M | 251 | 17 |
| Insurance agencies | 64 | #643 of 2,272 | 20 | 8.1 | $2.5M | 196 | 14 |
| Chiropractors | 63 | #368 of 1,490 | 8 | 3.2 | $3.6M | 152 | 4 |
| HVAC and plumbing | 63 | #387 of 1,707 | 9 | 3.6 | $7.1M | 148 | 14 |
| Clothing and shoe stores | 63 | #562 of 2,087 | 14 | 5.6 | $2.9M | 227 | 3 |
| Fast food and sandwich shops | 63 | #607 of 2,222 | 23 | 9.3 | $3.8M | 124 | 30 |
| Martial arts and dance studios | 62 | #320 of 1,334 | 8 | 3.2 | $2.8M | 138 | Under 3 |
| Auto repair shops | 62 | #647 of 2,378 | 47 | 19.0 | $567K | 127 | 21 |
| Collision repair and body shops | 61 | #417 of 1,327 | 8 | 3.2 | $3.3M | 108 | 4 |
| Landscaping and lawn care | 61 | #440 of 1,493 | 6 | 2.4 | $4.9M | 168 | 14 |
| Real estate agents and brokers | 61 | #528 of 2,176 | 47 | 19.0 | Index only | 160 | 8 |
| Optometrists and eye care | 60 | #407 of 1,302 | 5 | 2.0 | $5.8M | 186 | Under 3 |
| Physical therapy | 60 | #427 of 1,422 | 8 | 3.2 | $3.6M | 152 | 7 |
| Barbershops | 60 | #440 of 1,356 | 6 | 2.4 | $3.8M | 199 | Under 3 |
| Spas and skin care | 60 | #508 of 1,769 | 11 | 4.4 | $2M | 234 | Under 3 |
| Pizza | 59 | #679 of 2,090 | 16 | 6.5 | $5.4M | 107 | 30 |
| Clothing, shoes and laundry | 59 | #736 of 2,210 | 26 | 10.5 | $1.6M | 176 | 3 |
| Car washes and detailing | 58 | #512 of 1,451 | 9 | 3.6 | $3M | 117 | 4 |
| Doctors, dentists and clinics | 58 | #817 of 2,394 | 101 | 40.7 | $289K | 189 | 41 |
| Nail salons | 57 | #481 of 1,328 | 10 | 4.0 | $2.3M | 135 | 3 |
| Hair salons | 57 | #802 of 2,339 | 38 | 15.3 | $592K | 138 | Under 3 |
| Pet grooming and boarding | 56 | #574 of 1,461 | 8 | 3.2 | $2.7M | 105 | Under 3 |
| Home repair trades | 56 | #719 of 2,057 | 19 | 7.7 | $3.3M | 138 | 36 |
| Mortgage brokers and lenders | 55 | #331 of 887 | 8 | 3.2 | Index only | 131 | 3 |
| Restaurants and cafes | 55 | #940 of 2,405 | 178 | 71.8 | $489K | 132 | 94 |
| Bakeries and dessert shops | 53 | #803 of 1,889 | 10 | 4.0 | $8.7M | 210 | 17 |
| Auto repair and car care | 53 | #1,074 of 2,401 | 90 | 36.3 | $296K | 110 | 36 |
| Real estate | 52 | #989 of 2,229 | 64 | 25.8 | Index only | 148 | 23 |
| Pet businesses | 52 | #1,018 of 2,200 | 36 | 14.5 | $594K | 68 | 7 |
| Veterinarians | 50 | #740 of 1,485 | 9 | 3.6 | $2.4M | 87 | 7 |
| Property management | 46 | #517 of 910 | 8 | 3.2 | Index only | 92 | 9 |
| Dentists and orthodontists | 46 | #1,083 of 1,886 | 23 | 9.3 | $1.3M | 129 | 17 |
| Sit-down restaurants | 46 | #1,343 of 2,405 | 103 | 41.6 | $846K | 127 | 47 |
| Grocery stores | 42 | #1,282 of 2,070 | 14 | 5.6 | $10M | 108 | 13 |
| Convenience stores | 40 | #1,471 of 2,261 | 23 | 9.3 | $6.1M | 77 | 9 |
| Roofing and gutters | 39 | #830 of 1,177 | 6 | 2.4 | $10.6M | 125 | 9 |
| Tire shops | 35 | #1,140 of 1,530 | 14 | 5.6 | $1.9M | 76 | 7 |
| Child care and preschools | 35 | #1,209 of 1,611 | 18 | 7.3 | $753K | 75 | 23 |
| Coffee shops and cafes | 34 | #1,606 of 2,063 | 24 | 9.7 | $3.6M | 98 | 17 |
| Grocery and convenience stores | 31 | #1,921 of 2,402 | 59 | 23.8 | $2.4M | 70 | 22 |
| Gas stations | 29 | #1,995 of 2,358 | 53 | 21.4 | $1.3M | 55 | 32 |
| Pet stores | 22 | #889 of 974 | 10 | 4.0 | $2.1M | 47 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 1.6 | $15.9M | 132 | 13 |
| Funeral homes | Not scored | Not scored | 4 | 1.6 | $1M | 150 | Under 3 |
| Laundromats | Not scored | Not scored | 4 | 1.6 | $10.1M | 81 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 1.6 | $7.3M | 409 | 13 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.2 | $8.9M | 65 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.2 | $7.4M | 183 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $20.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.4 | $29.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $29.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Tehama County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $26.6M | $1,075 | 112 |
| Gasoline and other fuels | $69.3M | $2,796 | 108 |
| Food away from home | $87.1M | $3,515 | 86 |
| Groceries | $140.3M | $5,659 | 90 |
| Personal care products and services | $22.5M | $908 | 90 |
| Child care and other personal services | $13.6M | $547 | 94 |
| Memberships, classes and admissions | $22.2M | $897 | 91 |
| Medical and dental services | $29.1M | $1,176 | 91 |
| Pets | $21.4M | $862 | 95 |
| Clothing, shoes and related services | $40.3M | $1,626 | 79 |
| Vehicle insurance | $49.2M | $1,985 | 101 |
| Home repairs, maintenance and insurance | $63.5M | $2,564 | 85 |
| Lawn care, cleaning and other household services | $29.5M | $1,192 | 84 |
| Rent and homeowner costs | $409.8M | $16,532 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Tehama County
- Population, 2025 estimate
- 64,665−1.7% since 2020
- Households
- 24,788
- Median age
- 41.4
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 2,949 sq. mi.
- People per square mile
- 22
- Median household income
- $63,784+43.3% vs. 2015–2019, before inflation
- Average household income
- $93,910
- Median home value
- $339,600
- Jobs located here
- 18,377
- Daytime population
- 57,669Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Tehama County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Tehama County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Tehama County, CA growing?
Population estimates put Tehama County at 64,665 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 24,788 households. Median household income rose 43.3% from the 2015–2019 survey, before inflation.
How much do households in Tehama County, CA spend?
Households in Tehama County spend about $409.8M a year on rent and homeowner costs, $140.3M on groceries and $87.1M on food away from home. Set against the U.S., households in Tehama County spend the most on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and the least on clothing, shoes and related services (79).
Which business types have the highest market scores in Tehama County, CA?
The highest Groundwork market scores in Tehama County are for gyms and studios (76); gyms (75); and salons, barbers and spas (66). Tehama County ranks #124 of 2,088 scored counties for gyms and studios.
How does Tehama County, CA compare with the U.S.?
The median household income in Tehama County is $63,784 a year, 21% below the U.S. median of $80,734. The population fell 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $339,600, against $332,700 for the U.S. For its number of households, Tehama County has the most map listings, relative to the U.S., for pet stores (twice the U.S. rate) and the fewest for clothing and shoe stores (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Tehama County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Tehama County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Tehama County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Tehama County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.