County profile · California
Shasta County, CA market data
Population, household spending and competition for 56 business types in Shasta County, each scored against other counties.
- Population, 2025
- 181,648
- −0.3% since 2020
- Households
- 71,232
- Median household income
- $72,636
- +32.9% vs. 2015–2019, before inflation
- Median home value
- $366,400
- Jobs located here
- 65,820
- Highest market score
- 74
- Funeral homes, #159 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Shasta County by name and distance, and the households and spending within reach. Or open the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 181,648 people live in Shasta County, in 71,232 households. Population estimates put the population change in Shasta County from 2020 to 2025 at −0.3%, against +3.1% for the U.S. The median household income in Shasta County is $72,636 a year, 10% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Shasta County spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on clothing, shoes and related services (85).
The highest Groundwork market scores in Shasta County are for funeral homes (74), convenience stores (62) and martial arts and dance studios (61). Shasta County ranks #159 of 1,472 scored counties for funeral homes.
Shasta County is part of the Redding metro area. For its number of households, Shasta County has the most map listings, relative to the U.S., for mortgage brokers and lenders (twice the U.S. rate) and the fewest for bakeries and dessert shops (36% below the U.S. rate).
All 56 business types in Shasta County
Highest Groundwork market score first. Each score compares Shasta County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 74 | #159 of 1,472 | 10 | 1.4 | $1.2M | 175 | 7 |
| Convenience stores | 62 | #689 of 2,261 | 63 | 8.8 | $6.7M | 85 | 10 |
| Martial arts and dance studios | 61 | #362 of 1,334 | 37 | 5.2 | $2M | 98 | 12 |
| Child care and preschools | 61 | #503 of 1,611 | 36 | 5.1 | $1.3M | 125 | 47 |
| Fast food and sandwich shops | 57 | #852 of 2,222 | 79 | 11.1 | $3.4M | 112 | 130 |
| Bakeries and dessert shops | 55 | #722 of 1,889 | 45 | 6.3 | $6M | 145 | 49 |
| Grocery and convenience stores | 53 | #1,062 of 2,402 | 130 | 18.3 | $3.2M | 95 | 50 |
| Pizza | 52 | #945 of 2,090 | 58 | 8.1 | $4.6M | 91 | 130 |
| Barbershops | 51 | #676 of 1,356 | 32 | 4.5 | $2.2M | 115 | Under 3 |
| Gyms, studios and classes | 51 | #994 of 2,088 | 108 | 15.2 | $680K | 103 | 42 |
| Collision repair and body shops | 50 | #653 of 1,327 | 23 | 3.2 | $3.4M | 109 | 24 |
| Gyms | 50 | #905 of 1,792 | 56 | 7.9 | $1.3M | 101 | 30 |
| Hair salons | 50 | #1,202 of 2,339 | 181 | 25.4 | $382K | 89 | 23 |
| Veterinarians | 49 | #776 of 1,485 | 32 | 4.5 | $2.1M | 77 | 22 |
| Yoga, Pilates and fitness studios | 48 | #415 of 777 | 15 | 2.1 | $4.9M | 121 | 30 |
| Car washes and detailing | 47 | #806 of 1,451 | 37 | 5.2 | $2.1M | 83 | 12 |
| Restaurants and cafes | 46 | #1,345 of 2,405 | 693 | 97.3 | $389K | 105 | 319 |
| Grocery stores | 45 | #1,168 of 2,070 | 46 | 6.5 | $9.1M | 98 | 40 |
| Real estate agents and brokers | 44 | #1,380 of 2,176 | 197 | 27.7 | Index only | 116 | 62 |
| Sit-down restaurants | 44 | #1,453 of 2,405 | 376 | 52.8 | $717K | 108 | 139 |
| Pet grooming and boarding | 43 | #893 of 1,461 | 43 | 6.0 | $1.6M | 61 | 16 |
| Tire shops | 43 | #951 of 1,530 | 34 | 4.8 | $2.3M | 91 | 20 |
| Clothing and shoe stores | 43 | #1,286 of 2,087 | 88 | 12.4 | $1.4M | 111 | 44 |
| Primary care and pediatrics | 42 | #1,081 of 1,656 | 47 | 6.6 | $1.9M | 106 | 142 |
| Nail salons | 41 | #928 of 1,328 | 41 | 5.8 | $1.7M | 101 | 20 |
| Landscaping and lawn care | 41 | #963 of 1,493 | 41 | 5.8 | $2.2M | 75 | 65 |
| Pet businesses | 41 | #1,480 of 2,200 | 115 | 16.1 | $581K | 66 | 45 |
| Spas and skin care | 40 | #1,254 of 1,769 | 91 | 12.8 | $760K | 87 | 15 |
| Clothing, shoes and laundry | 40 | #1,505 of 2,210 | 133 | 18.7 | $933K | 106 | 47 |
| Oil change and quick lube | 39 | #345 of 479 | 9 | 1.3 | $8.6M | 63 | 6 |
| Property management | 39 | #637 of 910 | 31 | 4.4 | Index only | 72 | 36 |
| Electricians | 39 | #840 of 1,160 | 19 | 2.7 | $10.2M | 85 | 64 |
| Salons, barbers and spas | 39 | #1,784 of 2,385 | 354 | 49.7 | $195K | 92 | 59 |
| Real estate | 37 | #1,799 of 2,229 | 291 | 40.9 | Index only | 98 | 133 |
| Chiropractors | 36 | #1,118 of 1,490 | 49 | 6.9 | $1.8M | 76 | 25 |
| Gas stations | 36 | #1,750 of 2,358 | 121 | 17.0 | $1.6M | 68 | 95 |
| Pet stores | 35 | #713 of 974 | 26 | 3.7 | $2.6M | 57 | 7 |
| Auto repair shops | 35 | #1,838 of 2,378 | 203 | 28.5 | $381K | 86 | 107 |
| Optometrists and eye care | 34 | #1,020 of 1,302 | 37 | 5.2 | $2.4M | 77 | 16 |
| Insurance agencies | 34 | #1,682 of 2,272 | 125 | 17.5 | $1.1M | 89 | 74 |
| Dentists and orthodontists | 33 | #1,553 of 1,886 | 97 | 13.6 | $916K | 93 | 64 |
| House cleaning | 32 | #732 of 847 | 23 | 3.2 | $3.9M | 61 | 32 |
| Physical therapy | 32 | #1,171 of 1,422 | 50 | 7.0 | $1.8M | 74 | 35 |
| Auto repair and car care | 32 | #1,953 of 2,401 | 350 | 49.1 | $221K | 82 | 149 |
| Roofing and gutters | 31 | #974 of 1,177 | 29 | 4.1 | $6.7M | 79 | 30 |
| HVAC and plumbing | 31 | #1,478 of 1,707 | 66 | 9.3 | $2.9M | 62 | 68 |
| Lawn, cleaning and pest control | 31 | #1,539 of 1,771 | 77 | 10.8 | $1.2M | 70 | 112 |
| Coffee shops and cafes | 31 | #1,720 of 2,063 | 104 | 14.6 | $2.6M | 70 | 49 |
| Doctors, dentists and clinics | 30 | #2,084 of 2,394 | 596 | 83.7 | $149K | 98 | 286 |
| Home repair trades | 29 | #1,861 of 2,057 | 114 | 16.0 | $1.7M | 70 | 162 |
| Pest control | 27 | #625 of 699 | 13 | 1.8 | $6.9M | 68 | 15 |
| Mortgage brokers and lenders | 24 | #850 of 887 | 62 | 8.7 | Index only | 51 | 23 |
| Laundromats | 23 | #684 of 785 | 15 | 2.1 | $8.3M | 66 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.4 | $41.4M | 264 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $29.6M | 121 | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.1 | Index only | Too few | 4 |
Household spending in Shasta County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $77.4M | $1,086 | 113 |
| Gasoline and other fuels | $197.4M | $2,771 | 107 |
| Food away from home | $269.5M | $3,784 | 93 |
| Groceries | $420.1M | $5,897 | 93 |
| Personal care products and services | $69.1M | $971 | 97 |
| Child care and other personal services | $45.1M | $633 | 109 |
| Memberships, classes and admissions | $73.5M | $1,032 | 105 |
| Medical and dental services | $88.9M | $1,247 | 97 |
| Pets | $66.8M | $938 | 103 |
| Clothing, shoes and related services | $124.1M | $1,742 | 85 |
| Vehicle insurance | $139.5M | $1,958 | 100 |
| Home repairs, maintenance and insurance | $194.7M | $2,733 | 91 |
| Lawn care, cleaning and other household services | $90.3M | $1,268 | 90 |
| Rent and homeowner costs | $1.2B | $17,425 | 105 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Shasta County
- Population, 2025 estimate
- 181,648−0.3% since 2020
- Households
- 71,232
- Median age
- 42.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 3,776 sq. mi.
- People per square mile
- 48
- Median household income
- $72,636+32.9% vs. 2015–2019, before inflation
- Average household income
- $98,245
- Median home value
- $366,400
- Jobs located here
- 65,820
- Daytime population
- 181,391Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shasta County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in California 8
- Tehama County, CA65,167 people
- Trinity County, CA15,860 people
- Glenn County, CA28,494 people
- Siskiyou County, CA43,466 people
- Butte County, CA207,929 people
- Plumas County, CA19,423 people
- Lassen County, CA30,356 people
- Humboldt County, CA134,541 people
Questions
How fast is Shasta County, CA growing?
Population estimates put Shasta County at 181,648 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 71,232 households. Against the 2015–2019 survey, median household income rose 32.9%, before inflation.
How much do households in Shasta County, CA spend?
Households in Shasta County spend about $1.2B a year on rent and homeowner costs, $420.1M on groceries and $269.5M on food away from home. Relative to the U.S., household spending in Shasta County runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on clothing, shoes and related services (85).
Which business types have the highest market scores in Shasta County, CA?
Of the business types scored in Shasta County, funeral homes (74), convenience stores (62) and martial arts and dance studios (61) have the highest Groundwork market scores. For funeral homes, that ranks #159 of 1,472 scored counties.
How does Shasta County, CA compare with the U.S.?
Median household income in Shasta County is $72,636, 10% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $366,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for mortgage brokers and lenders (twice the U.S. rate) and lowest for bakeries and dessert shops (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Shasta County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shasta County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in California · Every U.S. market · How we measure
Screening a site or an acquisition in Shasta County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.