County profile · California
Del Norte County, CA market data
How Del Norte County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 26,410
- −4.4% since 2020
- Households
- 9,522
- Median household income
- $67,058
- +48.1% vs. 2015–2019, before inflation
- Median home value
- $342,000
- Jobs located here
- 7,729
- Highest market score
- 68
- Auto repair shops, #398 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Del Norte County by name and distance, and the households and spending within reach. Or open the report at the center of Del Norte County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Del Norte County has an estimated 26,410 people and 9,522 households. Between 2020 and 2025, the population of Del Norte County declined 4.4%, against +3.1% for the U.S. Median household income in Del Norte County is $67,058, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 48.1%, before inflation.
Relative to the U.S., household spending in Del Norte County runs highest on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and lowest on clothing, shoes and related services (80).
Of the business types scored in Del Norte County, auto repair shops (68), auto repair and car care businesses (67) and pet businesses (66) have the highest Groundwork market scores. For auto repair shops, that ranks #398 of 2,378 scored counties.
Del Norte County is part of the Crescent City area. Against the U.S., map listings per household run highest for coffee shops and cafes (53% above the U.S. rate) and lowest for medical and dental practices (68% below the U.S. rate).
All 56 business types in Del Norte County
Highest Groundwork market score first. Each score compares Del Norte County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 68 | #398 of 2,378 | 12 | 12.6 | $817K | 184 | 6 |
| Auto repair and car care | 67 | #448 of 2,401 | 22 | 23.1 | $446K | 166 | 9 |
| Pet businesses | 66 | #419 of 2,200 | 7 | 7.4 | $1.2M | 137 | 4 |
| Gyms | 62 | #445 of 1,792 | 5 | 5.3 | $1.7M | 132 | Under 3 |
| Home repair trades | 60 | #559 of 2,057 | 6 | 6.3 | $4M | 166 | 11 |
| Fast food and sandwich shops | 60 | #739 of 2,222 | 10 | 10.5 | $3.4M | 112 | 10 |
| Insurance agencies | 60 | #772 of 2,272 | 8 | 8.4 | $2.3M | 180 | 5 |
| Gyms, studios and classes | 59 | #619 of 2,088 | 10 | 10.5 | $856K | 129 | Under 3 |
| Doctors, dentists and clinics | 58 | #809 of 2,394 | 26 | 27.3 | $432K | 284 | 20 |
| Bakeries and dessert shops | 55 | #720 of 1,889 | 5 | 5.3 | $6.8M | 165 | 5 |
| Convenience stores | 55 | #919 of 2,261 | 5 | 5.3 | $10.9M | 139 | Under 3 |
| Grocery and convenience stores | 52 | #1,101 of 2,402 | 14 | 14.7 | $3.9M | 115 | 6 |
| Gas stations | 49 | #1,204 of 2,358 | 11 | 11.6 | $2.3M | 97 | 8 |
| Grocery stores | 48 | #1,071 of 2,070 | 5 | 5.3 | $10.9M | 117 | 4 |
| Spas and skin care | 45 | #1,045 of 1,769 | 7 | 7.4 | $1.3M | 143 | Under 3 |
| Restaurants and cafes | 45 | #1,390 of 2,405 | 88 | 92.4 | $388K | 105 | 34 |
| Clothing, shoes and laundry | 41 | #1,434 of 2,210 | 11 | 11.6 | $1.4M | 162 | Under 3 |
| Salons, barbers and spas | 40 | #1,715 of 2,385 | 35 | 36.8 | $250K | 118 | Under 3 |
| Real estate | 39 | #1,670 of 2,229 | 29 | 30.5 | Index only | 126 | 14 |
| Real estate agents and brokers | 36 | #1,793 of 2,176 | 25 | 26.3 | Index only | 116 | 10 |
| Hair salons | 36 | #1,822 of 2,339 | 21 | 22.1 | $417K | 97 | Under 3 |
| Barbershops | 34 | #1,032 of 1,356 | 5 | 5.3 | $1.8M | 93 | Under 3 |
| Clothing and shoe stores | 34 | #1,586 of 2,087 | 10 | 10.5 | $1.6M | 123 | Under 3 |
| Sit-down restaurants | 34 | #1,866 of 2,405 | 49 | 51.5 | $697K | 105 | 19 |
| Coffee shops and cafes | 26 | #1,865 of 2,063 | 16 | 16.8 | $2.1M | 58 | 5 |
| Chiropractors | Not scored | Not scored | 4 | 4.2 | $2.8M | 117 | 4 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 4.2 | $2.8M | 286 | 4 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.2 | $6.1M | 127 | 4 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 4.2 | $2.9M | 170 | 6 |
| Physical therapy | Not scored | Not scored | 4 | 4.2 | $2.8M | 117 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 4.2 | $8.5M | 168 | 10 |
| Child care and preschools | Not scored | Not scored | 3 | 3.2 | $1.8M | 176 | 5 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.2 | $3.8M | 130 | 6 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.2 | $2.9M | 141 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 3.2 | $3.3M | 131 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.2 | $2.8M | 103 | 4 |
| Electricians | Not scored | Not scored | 2 | 2.1 | $12.1M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.1 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.1 | $4.4M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.1 | $5.6M | Too few | 12 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 2.1 | $4.3M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.1 | $9.8M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.1 | $9.8M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.1 | $1.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $15.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.1 | $11.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.1 | $8.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.1 | Index only | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.1 | $11.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Del Norte County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.8M | $1,030 | 108 |
| Gasoline and other fuels | $25.6M | $2,684 | 103 |
| Food away from home | $34.1M | $3,584 | 88 |
| Groceries | $54.6M | $5,731 | 91 |
| Personal care products and services | $8.8M | $920 | 92 |
| Child care and other personal services | $5.3M | $557 | 96 |
| Memberships, classes and admissions | $8.6M | $899 | 91 |
| Medical and dental services | $11.2M | $1,181 | 92 |
| Pets | $8.4M | $887 | 98 |
| Clothing, shoes and related services | $15.7M | $1,646 | 80 |
| Vehicle insurance | $18M | $1,895 | 97 |
| Home repairs, maintenance and insurance | $24.2M | $2,543 | 84 |
| Lawn care, cleaning and other household services | $11.4M | $1,200 | 85 |
| Rent and homeowner costs | $158.2M | $16,612 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Del Norte County
- Population, 2025 estimate
- 26,410−4.4% since 2020
- Households
- 9,522
- Median age
- 41.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 1,006 sq. mi.
- People per square mile
- 27
- Median household income
- $67,058+48.1% vs. 2015–2019, before inflation
- Average household income
- $85,665
- Median home value
- $342,000
- Jobs located here
- 7,729
- Daytime population
- 25,295Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Del Norte County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Del Norte County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Del Norte County, CA growing?
Population estimates put Del Norte County at 26,410 people in 2025, down 4.4% since 2020, against +3.1% for the U.S. It has 9,522 households. Median household income rose 48.1% from the 2015–2019 survey, before inflation.
How much do households in Del Norte County, CA spend?
Households in Del Norte County spend about $158.2M a year on rent and homeowner costs, $54.6M on groceries and $34.1M on food away from home. Set against the U.S., households in Del Norte County spend the most on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and the least on clothing, shoes and related services (80).
Which business types have the highest market scores in Del Norte County, CA?
The highest Groundwork market scores in Del Norte County are for auto repair shops (68), auto repair and car care businesses (67) and pet businesses (66). Del Norte County ranks #398 of 2,378 scored counties for auto repair shops.
How does Del Norte County, CA compare with the U.S.?
The median household income in Del Norte County is $67,058 a year, 17% below the U.S. median of $80,734. The population fell 4.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $342,000, against $332,700 for the U.S. For its number of households, Del Norte County has the most map listings, relative to the U.S., for coffee shops and cafes (53% above the U.S. rate) and the fewest for medical and dental practices (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 25 of the 56 business types have a score in Del Norte County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Del Norte County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Del Norte County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Del Norte County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.