Auto · County · California
Insurance agencies in Humboldt County, CA
How Humboldt County, CA compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #862 of 2,272 scored counties
#19 of 53 scored counties in California
- Listings
- 46
- 7 chain locations (15%)
- Official establishments
- 33
- −8.3% since 2019
- Household spending a year
- $99.6M
- On vehicle insurance · $1,814 a household
- Spending per listing
- $2.2M
- 73% above the U.S.
- Listings per 10k households
- 8.4
- 46% below the U.S.
- Population, 2025
- 131,647
- −3.4% since 2020
See the insurance agencies around any address in Humboldt County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 46 insurance agencies in Humboldt County. 7 of them (15%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 8.4, 46% below the U.S. rate of 15.6.
Household spending on vehicle insurance in Humboldt County comes to about $99.6M a year: $1,814 per household, 7% below the U.S. average. That works out to $2.2M per agency, 73% above the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Humboldt County was 33 in 2023, down 8.3% from 2019. That is one for every 1,664 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $24K has gone to businesses classed as insurance agencies and brokerages in Humboldt County.
Between 2020 and 2025, the population of Humboldt County declined 3.4%, against +3.1% for the U.S. Humboldt County scores 57 (upper middle) on the Groundwork market score for insurance agencies, ranking #862 of 2,272 scored counties and #19 of 53 scored counties in California.
How Humboldt County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Humboldt County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.4 | 17.2 | 15.6 |
| Spending per listing | $2.2M | $1.1M | $1.3M |
| Households per official establishment | 1,664 | 973 | 966 |
| Official establishment growth, 2019–2023 | −8.3% | −4.0% | −1.0% |
| Population growth, 2020–2025 | −3.4% | −0.4% | +3.1% |
| Spending per household on vehicle insurance | $1,814 | $1,926 | $1,957 |
| Median household income | $61,160 | $99,122 | $80,734 |
| Groundwork market score | 57 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36 → 33−8.3% over the period
- Employees, 2023
- 137
- Annual payroll, 2023
- $12.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 467 chain locations
- Listings at the U.S. rate for this spending
- 79The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $24K
SBA-backed loans to businesses classed as insurance agencies and brokerages in Humboldt County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Humboldt County
- Population, 2025 estimate
- 131,647−3.4% since 2020
- Households
- 54,922
- Median age
- 40.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.9
- Land area
- 3,568 sq. mi.
- People per square mile
- 38
- Median household income
- $61,160+27.3% vs. 2015–2019, before inflation
- Average household income
- $86,194
- Median home value
- $446,900
- Jobs located here
- 48,178
- Daytime population
- 133,286Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Humboldt County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across California
Every California market ranked →The highest-scoring counties in California for insurance agencies, numbered among those based in California, with Humboldt County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 87 | 10 | 3.5 | $5.9M | +8.2% | #92 of 2,272 |
| 2Calaveras County, CA | 81 | 13 | 7.1 | $3.3M | +2.8% | #194 of 2,272 |
| 3San Benito County, CA | 73 | 25 | 12.2 | $2M | +8.6% | #393 of 2,272 |
| 4Lake County, CA | 72 | 17 | 6.3 | $3.3M | −0.6% | #407 of 2,272 |
| 5Merced County, CA | 71 | 87 | 10.1 | $2M | +5.1% | #439 of 2,272 |
| 6Yolo County, CA | 69 | 73 | 9.5 | $2M | +3.1% | #502 of 2,272 |
| 7Amador County, CA | 66 | 18 | 11.2 | $1.9M | +3.2% | #590 of 2,272 |
| 8Inyo County, CA | 65 | 5 | 6.2 | $3.1M | −4.4% | #605 of 2,272 |
| 9Colusa County, CA | 65 | 6 | 8.0 | $2.7M | −0.1% | #609 of 2,272 |
| 10Tehama County, CA | 64 | 20 | 8.1 | $2.5M | −1.7% | #643 of 2,272 |
| 19Humboldt County, CA | 57 | 46 | 8.4 | $2.2M | −3.4% | #862 of 2,272 |
Other business types in Humboldt County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Humboldt County, CA?
Humboldt County has 46 insurance agencies on map listings as of September 2026. 7 of them (15%) are chain locations. The listings count insurance agencies. Official counts show 33 businesses with payroll classed as insurance agencies and brokerages in 2023, down 8.3% from 2019.
How much do households in Humboldt County, CA spend on vehicle insurance?
About $99.6M a year, or $1,814 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 46 insurance agencies on map listings, it comes to $2.2M per agency. It is estimated from the incomes of the 54,922 households in Humboldt County and national spending patterns by income.
How does Humboldt County, CA compare with the U.S. for insurance agencies?
Humboldt County has 8.4 insurance agencies per 10,000 households, 46% below the U.S. rate of 15.6. Spending per agency is $2.2M, 73% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Humboldt County would have about 79, against 46 on map listings. There is one business with payroll in the industry for every 1,664 households, against one for every 966 across the U.S. The official count fell 8.3% from 2019 to 2023, against −1.0% for the U.S.
How fast is Humboldt County, CA growing?
Population estimates put Humboldt County at 131,647 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 54,922 households. The median household income in Humboldt County is $61,160 a year, 24% below the U.S. median of $80,734. That rose 27.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Humboldt County scores 57 for insurance agencies (upper middle), #862 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Humboldt County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Humboldt County
Screening a site or an acquisition in Humboldt County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.