Groundwork

Groceries and convenience · County · California

Convenience stores in Humboldt County, CA

Competitor counts, household spending and official business counts for convenience stores in Humboldt County, CA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 62 out of 100: Upper middle

Ranked #671 of 2,261 scored counties
#28 of 54 scored counties in California

Listings
32
21 chain locations (66%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$309.2M
On groceries · $5,630 a household
Spending per listing
$9.7M
23% above the U.S.
Listings per 10k households
5.8
27% below the U.S.
Population, 2025
131,647
−3.4% since 2020

See the convenience stores around any address in Humboldt County

The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $5,630 per household (11% below the U.S. average), households in Humboldt County spend about $309.2M a year on groceries. That works out to $9.7M per store, 23% above the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.

There are 32 convenience stores on map listings in Humboldt County as of September 2026. Of those, 21 are chain locations, or 66%, against 60% across the U.S. Per 10,000 households, that is 5.8, 27% below the U.S. rate of 8.0.

Official counts show 5 businesses with payroll classed as convenience stores in Humboldt County in 2023. That is one for every 10,984 households, against one for every 3,493 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $1.2M have gone to businesses classed as convenience stores in Humboldt County.

Population estimates put the population change in Humboldt County from 2020 to 2025 at −3.4%, against +3.1% for the U.S. For convenience stores, Humboldt County has a Groundwork market score of 62 (upper middle): #671 of 2,261 scored counties and #28 of 54 scored counties in California.

How Humboldt County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Convenience stores in Humboldt County, CA compared with California and the U.S.
MeasureHumboldt CountyCaliforniaU.S.
Listings per 10k households5.86.78.0
Spending per listing$9.7M$9.8M$7.9M
Households per official establishment10,9844,3533,493
Official establishment growth, 2019–2023n/a+8.6%+22.0%
Population growth, 2020–2025−3.4%−0.4%+3.1%
Spending per household on groceries$5,630$6,548$6,319
Median household income$61,160$99,122$80,734
Groundwork market score6258

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7 → 5
Employees, 2023
23
Annual payroll, 2023
$373K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
3221 chain locations
Listings at the U.S. rate for this spending
39The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$1.2M

SBA-backed loans to businesses classed as convenience stores in Humboldt County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Humboldt County

Population, 2025 estimate
131,647−3.4% since 2020
Households
54,922
Median age
40.4
Homes lived in by their owners
57%
Vehicles per household
1.9
Land area
3,568 sq. mi.
People per square mile
38
Median household income
$61,160+27.3% vs. 2015–2019, before inflation
Average household income
$86,194
Median home value
$446,900
Jobs located here
48,178
Daytime population
133,286Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Humboldt County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.

Or open the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.

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Convenience stores across California

Every California market ranked →

The highest-scoring counties in California for convenience stores, numbered among those based in California, with Humboldt County marked.

Top counties in California

Counties in California ranked for convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1San Benito County, CA9594.4$15.7M+8.6%#8 of 2,261
2Placer County, CA891026.5$10.6M+8.9%#45 of 2,261
3Amador County, CA8195.6$11M+3.2%#141 of 2,261
4Contra Costa County, CA802105.1$14M+0.3%#160 of 2,261
5Riverside County, CA805747.4$8.6M+5.0%#173 of 2,261
6Santa Clara County, CA793044.6$16.4M−0.9%#181 of 2,261
7El Dorado County, CA79466.0$11.2M+0.6%#188 of 2,261
8San Mateo County, CA781003.8$19.8M−2.5%#209 of 2,261
9San Joaquin County, CA782078.4$7.5M+5.5%#235 of 2,261
10San Luis Obispo County, CA77605.5$11.8M0.0%#243 of 2,261
28Humboldt County, CA62325.8$9.7M−3.4%#671 of 2,261

Other business types in Humboldt County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many convenience stores are in Humboldt County, CA?

As of September 2026, map listings count 32 convenience stores in Humboldt County. 21 of them (66%) are chain locations. The listings count convenience stores without fuel. Official counts show 5 businesses with payroll classed as convenience stores in 2023.

How much do households in Humboldt County, CA spend on groceries?

About $309.2M a year, or $5,630 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 32 convenience stores on map listings, it comes to $9.7M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 54,922 households in Humboldt County and national spending patterns by income.

How does Humboldt County, CA compare with the U.S. for convenience stores?

Humboldt County has 5.8 convenience stores per 10,000 households, 27% below the U.S. rate of 8.0. Spending per store is $9.7M, 23% above the U.S. figure of $7.9M. At the U.S. ratio of convenience stores to household spending, Humboldt County would have about 39, against 32 on map listings. There is one business with payroll in the industry for every 10,984 households, against one for every 3,493 across the U.S.

How fast is Humboldt County, CA growing?

Population estimates put Humboldt County at 131,647 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 54,922 households. The median household income in Humboldt County is $61,160 a year, 24% below the U.S. median of $80,734. That rose 27.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Humboldt County scores 62 for convenience stores (upper middle), #671 of 2,261 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Humboldt County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for convenience stores · All 56 business types in Humboldt County

Screening a site or an acquisition in Humboldt County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.