Beauty and personal care · County · California
Hair salons in Humboldt County, CA
The hair salons in Humboldt County, CA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #1,191 of 2,339 scored counties
#43 of 55 scored counties in California
- Listings
- 117
- 13 chain locations (11%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $49.6M
- On personal care products and services · $903 a household
- Spending per listing
- $424K
- In line with the U.S.
- Listings per 10k households
- 21.3
- 9% below the U.S.
- Population, 2025
- 131,647
- −3.4% since 2020
See the hair salons around any address in Humboldt County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 117 hair salons in Humboldt County. Of those, 13 are chain locations, or 11%, against 14% across the U.S. That is 21.3 per 10,000 households, 9% below the U.S. rate of 23.4.
At $903 per household (10% below the U.S. average), households in Humboldt County spend about $49.6M a year on personal care products and services. That works out to $424K per salon, in line with the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 12 businesses with payroll in Humboldt County classed as beauty salons. That is one for every 4,577 households, against one for every 1,535 across the U.S. Official counts list 313 one-person businesses without payroll.
Between 2020 and 2025, the population of Humboldt County declined 3.4%, against +3.1% for the U.S. Humboldt County scores 50 (upper middle) on the Groundwork market score for hair salons, ranking #1,191 of 2,339 scored counties and #43 of 55 scored counties in California.
How Humboldt County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Humboldt County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.3 | 24.0 | 23.4 |
| Spending per listing | $424K | $479K | $430K |
| Households per official establishment | 4,577 | 1,551 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +8.3% | +6.0% |
| Population growth, 2020–2025 | −3.4% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $903 | $1,149 | $1,005 |
| Median household income | $61,160 | $99,122 | $80,734 |
| Groundwork market score | 50 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 12
- Employees, 2023
- 64
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- 313Businesses with no payroll
- Map listings, September 2026
- 11713 chain locations
- Listings at the U.S. rate for this spending
- 115The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Humboldt County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Humboldt County
- Population, 2025 estimate
- 131,647−3.4% since 2020
- Households
- 54,922
- Median age
- 40.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.9
- Land area
- 3,568 sq. mi.
- People per square mile
- 38
- Median household income
- $61,160+27.3% vs. 2015–2019, before inflation
- Average household income
- $86,194
- Median home value
- $446,900
- Jobs located here
- 48,178
- Daytime population
- 133,286Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Humboldt County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across California
Every California market ranked →The highest-scoring counties in California for hair salons, numbered among those based in California, with Humboldt County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 90 | 21 | 7.3 | $1.3M | +8.2% | #9 of 2,339 |
| 2Madera County, CA | 89 | 65 | 14.3 | $687K | +7.4% | #17 of 2,339 |
| 3Calaveras County, CA | 82 | 27 | 14.6 | $703K | +2.8% | #62 of 2,339 |
| 4Yolo County, CA | 80 | 122 | 15.9 | $688K | +3.1% | #77 of 2,339 |
| 5Kern County, CA | 77 | 444 | 15.6 | $609K | +2.3% | #121 of 2,339 |
| 6Merced County, CA | 77 | 142 | 16.5 | $553K | +5.1% | #125 of 2,339 |
| 7Tulare County, CA | 75 | 235 | 16.4 | $580K | +2.4% | #158 of 2,339 |
| 8San Joaquin County, CA | 75 | 484 | 19.7 | $551K | +5.5% | #161 of 2,339 |
| 9El Dorado County, CA | 72 | 126 | 16.5 | $727K | +0.6% | #229 of 2,339 |
| 10Kings County, CA | 72 | 74 | 16.8 | $560K | +1.0% | #242 of 2,339 |
| 43Humboldt County, CA | 50 | 117 | 21.3 | $424K | −3.4% | #1,191 of 2,339 |
Other business types in Humboldt County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons50
- Barbershops52
- Nail salons63
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Humboldt County, CA?
There are 117 hair salons on map listings in Humboldt County as of September 2026. 13 of them (11%) are chain locations. The listings count hair and beauty salons. Official counts show 12 businesses with payroll classed as beauty salons in 2023. Official counts also show 313 one-person businesses without payroll.
How much do households in Humboldt County, CA spend on personal care products and services?
About $49.6M a year, or $903 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 117 hair salons on map listings, it comes to $424K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 54,922 households in Humboldt County and national spending patterns by income.
How does Humboldt County, CA compare with the U.S. for hair salons?
Humboldt County has 21.3 hair salons per 10,000 households, 9% below the U.S. rate of 23.4. Spending per salon is $424K, in line with the U.S. figure of $430K. At the national ratio of hair salons to household spending, Humboldt County would have about 115, against 117 on map listings. There is one business with payroll in the industry for every 4,577 households, against one for every 1,535 across the U.S.
How fast is Humboldt County, CA growing?
Population estimates put Humboldt County at 131,647 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 54,922 households. The median household income in Humboldt County is $61,160 a year, 24% below the U.S. median of $80,734. That rose 27.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Humboldt County scores 50 for hair salons (upper middle), #1,191 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Humboldt County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Humboldt County
Screening a site or an acquisition in Humboldt County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.