Real estate · County · California
Mortgage brokers and lenders in Humboldt County, CA
The mortgage brokers and lenders in Humboldt County, CA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #411 of 887 scored counties
#16 of 42 scored counties in California
- Listings
- 13
- 4 chain locations (31%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $903.6M
- On rent and homeowner costs · $16,453 a household
- Housing spending per listing (U.S. = 100)
- 178
- 78% above the U.S.
- Listings per 10k households
- 2.4
- 44% below the U.S.
- Population, 2025
- 131,647
- −3.4% since 2020
See the mortgage brokers and lenders around any address in Humboldt County
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 13 mortgage brokers and lenders in Humboldt County. Chain locations make up 31% of them, against 21% across the U.S. That comes to 2.4 for every 10,000 households, 44% below the U.S. rate of 4.3.
At $16,453 per household (in line with the U.S. average), households in Humboldt County spend about $903.6M a year on rent and homeowner costs. Housing spending per office is 78% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.
Official counts show 12 businesses with payroll classed as mortgage brokers and real estate lenders in Humboldt County in 2023. That is one for every 4,577 households, against one for every 4,897 across the U.S.
Between 2020 and 2025, the population of Humboldt County declined 3.4%, against +3.1% for the U.S. Humboldt County scores 51 (upper middle) on the Groundwork market score for mortgage brokers and lenders, ranking #411 of 887 scored counties and #16 of 42 scored counties in California.
How Humboldt County compares
The same measures for California and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Humboldt County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.4 | 6.4 | 4.3 |
| Housing spending per listing (U.S. = 100) | 178 | 80 | 100 |
| Households per official establishment | 4,577 | 2,973 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | −0.8% | +9.5% |
| Population growth, 2020–2025 | −3.4% | −0.4% | +3.1% |
| Spending per household on rent and homeowner costs | $16,453 | $19,977 | $16,661 |
| Median household income | $61,160 | $99,122 | $80,734 |
| Groundwork market score | 51 | 28 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 12
- Employees, 2023
- 53
- Annual payroll, 2023
- $9.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 134 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Humboldt County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Humboldt County
- Population, 2025 estimate
- 131,647−3.4% since 2020
- Households
- 54,922
- Median age
- 40.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.9
- Land area
- 3,568 sq. mi.
- People per square mile
- 38
- Median household income
- $61,160+27.3% vs. 2015–2019, before inflation
- Average household income
- $86,194
- Median home value
- $446,900
- Jobs located here
- 48,178
- Daytime population
- 133,286Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Humboldt County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across California
Every California market ranked →The highest-scoring counties in California for mortgage brokers and lenders, numbered among those based in California, with Humboldt County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kings County, CA | 71 | 8 | 1.8 | 240 | +1.0% | #102 of 887 |
| 2Merced County, CA | 71 | 26 | 3.0 | 141 | +5.1% | #111 of 887 |
| 3Tuolumne County, CA | 64 | 5 | 2.2 | 208 | −4.0% | #181 of 887 |
| 4San Francisco County, CA | 64 | 116 | 3.2 | 183 | −5.6% | #184 of 887 |
| 5Madera County, CA | 64 | 14 | 3.1 | 146 | +7.4% | #188 of 887 |
| 6Calaveras County, CA | 62 | 7 | 3.8 | 123 | +2.8% | #222 of 887 |
| 7Alameda County, CA | 59 | 231 | 3.9 | 148 | −2.6% | #262 of 887 |
| 8Tulare County, CA | 59 | 43 | 3.0 | 146 | +2.4% | #263 of 887 |
| 9San Benito County, CA | 59 | 11 | 5.3 | 101 | +8.6% | #271 of 887 |
| 10San Mateo County, CA | 58 | 98 | 3.7 | 166 | −2.5% | #273 of 887 |
| 16Humboldt County, CA | 51 | 13 | 2.4 | 178 | −3.4% | #411 of 887 |
Other business types in Humboldt County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate38
- Real estate agents and brokers45
- Property management34
- Mortgage brokers and lenders51
- Home inspectors
Funeral services
Questions
How many mortgage brokers and lenders are in Humboldt County, CA?
There are 13 mortgage brokers and lenders on map listings in Humboldt County as of September 2026. 4 of them (31%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 12 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.
How much do households in Humboldt County, CA spend on rent and homeowner costs?
About $903.6M a year, or $16,453 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). For the 13 mortgage brokers and lenders on map listings, housing spending per office is 78% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 54,922 households in Humboldt County and national spending patterns by income.
How does Humboldt County, CA compare with the U.S. for mortgage brokers and lenders?
Humboldt County has 2.4 mortgage brokers and lenders per 10,000 households, 44% below the U.S. rate of 4.3. The index of housing spending per office is 178, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Humboldt County would have about 23, against 13 on map listings. There is one business with payroll in the industry for every 4,577 households, against one for every 4,897 across the U.S.
How fast is Humboldt County, CA growing?
Population estimates put Humboldt County at 131,647 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 54,922 households. The median household income in Humboldt County is $61,160 a year, 24% below the U.S. median of $80,734. That rose 27.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Humboldt County scores 51 for mortgage brokers and lenders (upper middle), #411 of 887 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Humboldt County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Humboldt County
Screening a site or an acquisition in Humboldt County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.