Small-town market profile · California
Eureka-Arcata, CA area market data
Population, household spending and competition for 56 business types in the Eureka-Arcata area, each scored against other small-town markets.
- Population, 2025
- 131,647
- −3.4% since 2020
- Households
- 54,922
- Median household income
- $61,160
- +27.3% vs. 2015–2019, before inflation
- Median home value
- $446,900
- Jobs located here
- 48,178
- Highest market score
- 68
- Chiropractors, #62 of 426 scored small-town markets
A site report maps the competitors on map listings around any address in the Eureka-Arcata area by name and distance, and the households and spending within reach. Or open the report at the center of the Eureka-Arcata area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 131,647 people live in the Eureka-Arcata area, in 54,922 households. Between 2020 and 2025, the population of the Eureka-Arcata area declined 3.4%, against +3.1% for the U.S. The median household income in the Eureka-Arcata area is $61,160 a year, 24% below the U.S. median of $80,734. That rose 27.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Eureka-Arcata area spend the most on vehicle maintenance and repairs (an index of 103, where 100 is the U.S. average) and the least on clothing, shoes and related services (79).
The highest Groundwork market scores in the Eureka-Arcata area are for chiropractors (68), pet grooming and boarding businesses (67) and convenience stores (67). The Eureka-Arcata area ranks #62 of 426 scored small-town markets for chiropractors.
The Eureka-Arcata area is made up of one county, Humboldt County. For its number of households, the Eureka-Arcata area has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (twice the U.S. rate) and the fewest for nail salons (55% below the U.S. rate).
All 56 business types in the Eureka-Arcata area
Highest Groundwork market score first. Each score compares the Eureka-Arcata area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 68 | #62 of 426 | 14 | 2.5 | $4.6M | 192 | 7 |
| Pet grooming and boarding | 67 | #63 of 387 | 15 | 2.7 | $3.2M | 124 | 10 |
| Convenience stores | 67 | #105 of 529 | 32 | 5.8 | $9.7M | 123 | 5 |
| Nail salons | 66 | #86 of 387 | 15 | 2.7 | $3.3M | 198 | 6 |
| Veterinarians | 66 | #89 of 398 | 18 | 3.3 | $2.6M | 97 | 14 |
| Tire shops | 65 | #110 of 431 | 12 | 2.2 | $4.5M | 181 | 9 |
| Optometrists and eye care | 63 | #100 of 400 | 12 | 2.2 | $5.4M | 171 | 9 |
| Pest control | 62 | #23 of 85 | 5 | 0.9 | $13.1M | 128 | 6 |
| Insurance agencies | 61 | #171 of 537 | 46 | 8.4 | $2.2M | 173 | 33 |
| Physical therapy | 60 | #127 of 400 | 17 | 3.1 | $3.8M | 157 | 14 |
| Fast food and sandwich shops | 60 | #173 of 537 | 50 | 9.1 | $3.8M | 126 | 93 |
| Roofing and gutters | 59 | #88 of 288 | 5 | 0.9 | $27.9M | 330 | 10 |
| Collision repair and body shops | 58 | #119 of 387 | 12 | 2.2 | $4.5M | 147 | 15 |
| Barbershops | 58 | #140 of 377 | 17 | 3.1 | $2.9M | 155 | Under 3 |
| Landscaping and lawn care | 57 | #138 of 399 | 19 | 3.5 | $3.4M | 118 | 31 |
| Gas stations | 57 | #191 of 536 | 52 | 9.5 | $2.7M | 113 | 54 |
| HVAC and plumbing | 56 | #165 of 476 | 27 | 4.9 | $5.2M | 109 | 34 |
| Home repair trades | 56 | #183 of 526 | 40 | 7.3 | $3.5M | 144 | 82 |
| Mortgage brokers and lenders | 54 | #75 of 177 | 13 | 2.4 | Index only | 178 | 12 |
| Electricians | 54 | #123 of 295 | 8 | 1.5 | $17.4M | 145 | 38 |
| Pet businesses | 54 | #221 of 527 | 60 | 10.9 | $789K | 90 | 30 |
| Hair salons | 54 | #230 of 538 | 117 | 21.3 | $424K | 99 | 12 |
| Auto repair and car care | 53 | #232 of 538 | 165 | 30.0 | $330K | 123 | 93 |
| Auto repair shops | 52 | #257 of 538 | 100 | 18.2 | $544K | 122 | 67 |
| Funeral homes | 51 | #171 of 365 | 10 | 1.8 | $759K | 112 | Under 3 |
| Doctors, dentists and clinics | 50 | #267 of 538 | 294 | 53.5 | $219K | 143 | 133 |
| Lawn, cleaning and pest control | 49 | #240 of 481 | 38 | 6.9 | $1.7M | 102 | 49 |
| Gyms | 49 | #259 of 506 | 40 | 7.3 | $1.2M | 95 | 19 |
| Salons, barbers and spas | 49 | #285 of 538 | 216 | 39.3 | $230K | 108 | 22 |
| Primary care and pediatrics | 48 | #249 of 458 | 32 | 5.8 | $2M | 113 | 59 |
| Car washes and detailing | 47 | #240 of 441 | 24 | 4.4 | $2.3M | 90 | 9 |
| Child care and preschools | 47 | #251 of 454 | 31 | 5.6 | $992K | 99 | 52 |
| Pizza | 46 | #298 of 520 | 49 | 8.9 | $3.9M | 77 | 93 |
| House cleaning | 45 | #79 of 142 | 14 | 2.5 | $4.7M | 73 | 12 |
| Spas and skin care | 44 | #323 of 504 | 63 | 11.5 | $787K | 90 | 4 |
| Pet stores | 43 | #145 of 220 | 19 | 3.5 | $2.5M | 55 | 6 |
| Real estate agents and brokers | 40 | #384 of 533 | 135 | 24.6 | Index only | 123 | 34 |
| Property management | 38 | #133 of 180 | 20 | 3.6 | Index only | 81 | 32 |
| Martial arts and dance studios | 38 | #274 of 378 | 39 | 7.1 | $1.3M | 63 | 10 |
| Dentists and orthodontists | 37 | #384 of 526 | 51 | 9.3 | $1.3M | 128 | 44 |
| Grocery and convenience stores | 36 | #409 of 538 | 113 | 20.6 | $2.7M | 81 | 52 |
| Real estate | 34 | #463 of 536 | 168 | 30.6 | Index only | 124 | 85 |
| Yoga, Pilates and fitness studios | 30 | #102 of 112 | 27 | 4.9 | $1.8M | 45 | 19 |
| Gyms, studios and classes | 30 | #472 of 535 | 106 | 19.3 | $469K | 71 | 29 |
| Clothing and shoe stores | 29 | #449 of 536 | 89 | 16.2 | $1M | 79 | 36 |
| Bakeries and dessert shops | 28 | #460 of 507 | 51 | 9.3 | $3.8M | 91 | 52 |
| Sit-down restaurants | 25 | #496 of 538 | 334 | 60.8 | $576K | 87 | 145 |
| Clothing, shoes and laundry | 24 | #477 of 536 | 130 | 23.7 | $690K | 78 | 44 |
| Restaurants and cafes | 24 | #492 of 538 | 665 | 121.1 | $289K | 78 | 281 |
| Coffee shops and cafes | 21 | #514 of 529 | 95 | 17.3 | $2M | 55 | 42 |
| Laundromats | 20 | #141 of 150 | 17 | 3.1 | $5.3M | 42 | 8 |
| Grocery stores | 17 | #483 of 506 | 55 | 10.0 | $5.6M | 60 | 47 |
| Oil change and quick lube | Not scored | Not scored | 5 | 0.9 | $10.9M | 79 | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 5 | 0.9 | $12.9M | 52 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.5 | $29.9M | 191 | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Eureka-Arcata area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $54.4M | $990 | 103 |
| Gasoline and other fuels | $140.7M | $2,562 | 99 |
| Food away from home | $192.4M | $3,504 | 86 |
| Groceries | $309.2M | $5,630 | 89 |
| Personal care products and services | $49.6M | $903 | 90 |
| Child care and other personal services | $30.8M | $560 | 96 |
| Memberships, classes and admissions | $49.7M | $904 | 92 |
| Medical and dental services | $64.3M | $1,170 | 91 |
| Pets | $47.4M | $862 | 95 |
| Clothing, shoes and related services | $89.7M | $1,633 | 79 |
| Vehicle insurance | $99.6M | $1,814 | 93 |
| Home repairs, maintenance and insurance | $139.5M | $2,541 | 84 |
| Lawn care, cleaning and other household services | $65.4M | $1,190 | 84 |
| Rent and homeowner costs | $903.6M | $16,453 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Eureka-Arcata area
- Population, 2025 estimate
- 131,647−3.4% since 2020
- Households
- 54,922
- Median age
- 40.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.9
- Land area
- 3,568 sq. mi.
- People per square mile
- 38
- Median household income
- $61,160+27.3% vs. 2015–2019, before inflation
- Average household income
- $86,194
- Median home value
- $446,900
- Jobs located here
- 48,178
- Daytime population
- 133,286Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Eureka-Arcata area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Eureka-Arcata area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Eureka-Arcata area 1
- Humboldt County, CA134,541 people
Other markets based in California 12
- Los Angeles-Long Beach-Anaheim, CA metro area12,974,487 people
- Riverside-San Bernardino-Ontario, CA metro area4,675,704 people
- San Francisco-Oakland-Fremont, CA metro area4,645,029 people
- San Diego-Chula Vista-Carlsbad, CA metro area3,288,774 people
- Sacramento-Roseville-Folsom, CA metro area2,426,388 people
- San Jose-Sunnyvale-Santa Clara, CA metro area1,969,337 people
- Fresno, CA metro area1,177,665 people
- Bakersfield-Delano, CA metro area915,075 people
- Oxnard-Thousand Oaks-Ventura, CA metro area837,469 people
- Stockton-Lodi, CA metro area797,334 people
- Modesto, CA metro area553,990 people
- Santa Rosa-Petaluma, CA metro area485,040 people
Questions
How fast is the Eureka-Arcata, CA area growing?
Population estimates put the Eureka-Arcata area at 131,647 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 54,922 households. Against the 2015–2019 survey, median household income rose 27.3%, before inflation.
How much do households in the Eureka-Arcata, CA area spend?
Households in the Eureka-Arcata area spend about $903.6M a year on rent and homeowner costs, $309.2M on groceries and $192.4M on food away from home. Relative to the U.S., household spending in the Eureka-Arcata area runs highest on vehicle maintenance and repairs (an index of 103, where 100 is the U.S. average) and lowest on clothing, shoes and related services (79).
Which business types have the highest market scores in the Eureka-Arcata, CA area?
Of the business types scored in the Eureka-Arcata area, chiropractors (68), pet grooming and boarding businesses (67) and convenience stores (67) have the highest Groundwork market scores. For chiropractors, that ranks #62 of 426 scored small-town markets.
How does the Eureka-Arcata, CA area compare with the U.S.?
Median household income in the Eureka-Arcata area is $61,160, 24% below the U.S. median of $80,734. The population fell 3.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $446,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (twice the U.S. rate) and lowest for nail salons (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Eureka-Arcata area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Eureka-Arcata area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in California · Every U.S. market · How we measure
Screening a site or an acquisition in the Eureka-Arcata area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Eureka-Arcata area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.