Groundwork

Food and drink · County · Oklahoma

Bakeries and dessert shops in Muskogee County, OK

How Muskogee County, OK compares with other counties and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 36 out of 100: Lower middle

Ranked #1,451 of 1,889 scored counties
#33 of 50 scored counties in Oklahoma

Listings
31
14 chain locations (45%)
Official establishments
6
All snack bars and retail bakeries
Household spending a year
$78.8M
On food away from home · $3,060 a household
Spending per listing
$2.5M
39% below the U.S.
Listings per 10k households
12.0
22% above the U.S.
Population, 2025
66,708
+0.7% since 2020

See the bakeries and dessert shops around any address in Muskogee County

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Muskogee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for bakeries and dessert shops in Muskogee County is 36 (lower middle), #1,451 of 1,889 scored counties and #33 of 50 scored counties in Oklahoma. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 31 bakeries and dessert shops in Muskogee County. 14 of them (45%) are chain locations, against 35% across the U.S. Per 10,000 households, that is 12.0, 22% above the U.S. rate of 9.8.

Household spending on food away from home in Muskogee County comes to about $78.8M a year: $3,060 per household, 25% below the U.S. average. That works out to $2.5M per shop, 39% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

The official count of businesses with payroll classed as snack bars and retail bakeries in Muskogee County was 6 in 2023. That is one for every 4,290 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Population estimates show Muskogee County grew 0.7% from 2020 to 2025, slower than the U.S. (+3.1%).

How Muskogee County compares

The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Muskogee County, OK compared with Oklahoma and the U.S.
MeasureMuskogee CountyOklahomaU.S.
Listings per 10k households12.010.19.8
Spending per listing$2.5M$3.5M$4.1M
Households per official establishment (all snack bars and retail bakeries)4,2901,7091,369
Official establishment growth, 2019–2023n/a+45.5%+24.6%
Population growth, 2020–2025+0.7%+4.0%+3.1%
Spending per household on food away from home$3,060$3,519$4,070
Median household income$53,619$65,039$80,734
Groundwork market score3638

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 6All snack bars and retail bakeries
Employees, 2023
54
Annual payroll, 2023
$846K
One-person businesses, 2023
9All snack bars and retail bakeries with no payroll
Map listings, September 2026
3114 chain locations
Listings at the U.S. rate for this spending
19The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack bars and retail bakeries in Muskogee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in Muskogee County

Population, 2025 estimate
66,708+0.7% since 2020
Households
25,739
Median age
38.0
Homes lived in by their owners
67%
Vehicles per household
1.8
Land area
811 sq. mi.
People per square mile
82
Median household income
$53,619+24.5% vs. 2015–2019, before inflation
Average household income
$68,119
Median home value
$153,200
Jobs located here
27,927
Daytime population
67,221Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Muskogee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of Muskogee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Oklahoma

Every Oklahoma market ranked →

The highest-scoring counties in Oklahoma for bakeries and dessert shops, numbered among those based in Oklahoma, with Muskogee County marked.

Top counties in Oklahoma

Counties in Oklahoma ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Grady County, OK8694.4$8.5M+7.7%#36 of 1,889
2Logan County, OK80126.7$6M+11.5%#90 of 1,889
3Wagoner County, OK77258.0$4.8M+14.6%#135 of 1,889
4Rogers County, OK76246.5$5.9M+7.1%#147 of 1,889
5Osage County, OK7195.2$6.7M+2.2%#235 of 1,889
6Cherokee County, OK6994.8$6.6M+4.5%#285 of 1,889
7Delaware County, OK6995.2$6.2M+3.8%#289 of 1,889
8Canadian County, OK68508.6$4.7M+20.4%#319 of 1,889
9Garfield County, OK6693.8$9.1M−1.5%#353 of 1,889
10Creek County, OK65196.7$5.1M+4.4%#393 of 1,889
33Muskogee County, OK363112.0$2.5M+0.7%#1,451 of 1,889

Other business types in Muskogee County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in Muskogee County, OK?

Muskogee County has 31 bakeries and dessert shops on map listings as of September 2026. 14 of them (45%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 6 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts also show 9 one-person businesses without payroll.

How much do households in Muskogee County, OK spend on food away from home?

About $78.8M a year, or $3,060 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 31 bakeries and dessert shops on map listings, it comes to $2.5M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 25,739 households in Muskogee County and national spending patterns by income.

How does Muskogee County, OK compare with the U.S. for bakeries and dessert shops?

Muskogee County has 12.0 bakeries and dessert shops per 10,000 households, 22% above the U.S. rate of 9.8. Spending per shop is $2.5M, 39% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, Muskogee County would have about 19, against 31 on map listings. There is one business with payroll in the industry for every 4,290 households, against one for every 1,369 across the U.S.

How fast is Muskogee County, OK growing?

Population estimates put Muskogee County at 66,708 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 25,739 households. Median household income in Muskogee County is $53,619, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Muskogee County scores 36 for bakeries and dessert shops (lower middle), #1,451 of 1,889 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Muskogee County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in Muskogee County

Screening a site or an acquisition in Muskogee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Muskogee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.