Groundwork

Food and drink · Metro area · Oklahoma

Bakeries and dessert shops in the Oklahoma City, OK metro area

How the Oklahoma City, OK metro area compares with other metro areas and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #248 of 387 scored metro areas
#2 of 4 scored metro areas based in Oklahoma

Listings
571
204 chain locations (36%)
Official establishments
384
All snack bars and retail bakeries · +48.6% since 2019
Household spending a year
$2.1B
On food away from home · $3,720 a household
Spending per listing
$3.7M
10% below the U.S.
Listings per 10k households
10.0
2% above the U.S.
Population, 2025
1,512,813
+5.8% since 2020

See the bakeries and dessert shops around any address in the Oklahoma City metro area

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oklahoma City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 571 bakeries and dessert shops in the Oklahoma City metro area. Of those, 204 are chain locations, or 36%, against 35% across the U.S. That is 10.0 per 10,000 households, 2% above the U.S. rate of 9.8.

At $3,720 per household (9% below the U.S. average), households in the Oklahoma City metro area spend about $2.1B a year on food away from home. That is about $3.7M of household spending for each shop on map listings, 10% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

The official count of businesses with payroll classed as snack bars and retail bakeries in the Oklahoma City metro area was 384 in 2023, up 48.6% from 2019. That is one for every 1,488 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Another 123 one-person businesses have no payroll, by official counts. Since fiscal 2022, 25 SBA-backed loans worth $8.7M have gone to businesses classed as snack bars and retail bakeries in the Oklahoma City metro area.

Population estimates put the population change in the Oklahoma City metro area from 2020 to 2025 at +5.8%, faster than the U.S. (+3.1%). The Oklahoma City metro area scores 45 (lower middle) on the Groundwork market score for bakeries and dessert shops, ranking #248 of 387 scored metro areas and #2 of 4 scored metro areas based in Oklahoma.

How the Oklahoma City metro area compares

The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Oklahoma City, OK metro area compared with Oklahoma and the U.S.
MeasureOklahoma City metro areaOklahomaU.S.
Listings per 10k households10.010.19.8
Spending per listing$3.7M$3.5M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,4881,7091,369
Official establishment growth, 2019–2023+48.6%+45.5%+24.6%
Population growth, 2020–2025+5.8%+4.0%+3.1%
Spending per household on food away from home$3,720$3,519$4,070
Median household income$72,094$65,039$80,734
Groundwork market score4538

Official counts and lending

Businesses

Official establishments, 2019 to 2023
384All snack bars and retail bakeries · +48.6% over the period
Employees, 2023
4,201
Annual payroll, 2023
$75.6M
One-person businesses, 2023
123All snack bars and retail bakeries with no payroll
Map listings, September 2026
571204 chain locations
Listings at the U.S. rate for this spending
513The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
25
Amount
$8.7M

SBA-backed loans to businesses classed as snack bars and retail bakeries in the Oklahoma City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in the Oklahoma City metro area

Population, 2025 estimate
1,512,813+5.8% since 2020
Households
571,211
Median age
37.2
Homes lived in by their owners
64%
Vehicles per household
1.9
Land area
5,512 sq. mi.
People per square mile
265
Median household income
$72,094+22.0% vs. 2015–2019, before inflation
Average household income
$97,782
Median home value
$230,000
Jobs located here
659,352
Daytime population
1,507,973Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Oklahoma City metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of the Oklahoma City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Oklahoma

Every Oklahoma market ranked →

The highest-scoring metro areas in Oklahoma for bakeries and dessert shops, numbered among those based in Oklahoma (a market based in another state is listed without a number), with the Oklahoma City metro area marked.

Top metro areas in Oklahoma

Metro areas in Oklahoma ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Enid, OK6493.8$9.1M−1.5%#77 of 387
2Oklahoma City, OK4557110.0$3.7M+5.8%#248 of 387
3Tulsa, OK3944310.9$3.4M+5.1%#289 of 387
Fort Smith, AR-OK3310011.0$3M+3.1%#321 of 387
4Lawton, OK32449.4$3.5M+0.7%#324 of 387

Other business types in the Oklahoma City metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in the Oklahoma City, OK metro area?

There are 571 bakeries and dessert shops on map listings in the Oklahoma City metro area as of September 2026. 204 of them (36%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 384 businesses with payroll classed as snack bars and retail bakeries in 2023, up 48.6% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts list 123 one-person businesses without payroll.

How much do households in the Oklahoma City, OK metro area spend on food away from home?

About $2.1B a year, or $3,720 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 571 bakeries and dessert shops on map listings, it comes to $3.7M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 571,211 households in the Oklahoma City metro area and national spending patterns by income.

How does the Oklahoma City, OK metro area compare with the U.S. for bakeries and dessert shops?

The Oklahoma City metro area has 10.0 bakeries and dessert shops per 10,000 households, 2% above the U.S. rate of 9.8. Spending per shop is $3.7M, 10% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Oklahoma City metro area would have about 513, against 571 on map listings. There is one business with payroll in the industry for every 1,488 households, against one for every 1,369 across the U.S. The official count rose 48.6% from 2019 to 2023, against +24.6% for the U.S.

How fast is the Oklahoma City, OK metro area growing?

Population estimates put the Oklahoma City metro area at 1,512,813 people in 2025, up 5.8% since 2020, faster than the U.S. (+3.1%). It has 571,211 households. Median household income in the Oklahoma City metro area is $72,094, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oklahoma City metro area scores 45 for bakeries and dessert shops (lower middle), #248 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Oklahoma City metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Oklahoma City metro area

Screening a site or an acquisition in the Oklahoma City metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Oklahoma City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.