Food and drink · County · Nebraska
Bakeries and dessert shops in Red Willow County, NE
How Red Willow County, NE compares with other counties and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #1,791 of 1,889 scored counties
#18 of 20 scored counties in Nebraska
- Listings
- 6
- 1 chain location (17%)
- Official establishments
- 3
- All snack bars and retail bakeries
- Household spending a year
- $16M
- On food away from home · $3,550 a household
- Spending per listing
- $2.7M
- 36% below the U.S.
- Listings per 10k households
- 13.3
- 36% above the U.S.
- Population, 2025
- 10,307
- −3.5% since 2020
See the bakeries and dessert shops around any address in Red Willow County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Red Willow County scores 22 (low) on the Groundwork market score for bakeries and dessert shops, ranking #1,791 of 1,889 scored counties and #18 of 20 scored counties in Nebraska. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 6 bakeries and dessert shops in Red Willow County. One of them (17%) is a chain location, against 35% across the U.S. Per 10,000 households, that is 13.3, 36% above the U.S. rate of 9.8.
At $3,550 per household (13% below the U.S. average), households in Red Willow County spend about $16M a year on food away from home. That is about $2.7M of household spending for each shop on map listings, 36% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
Official counts show 3 businesses with payroll classed as snack bars and retail bakeries in Red Willow County in 2023. That is one for every 1,501 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Population estimates show Red Willow County declined 3.5% from 2020 to 2025, against +3.1% for the U.S.
How Red Willow County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Red Willow County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.3 | 7.9 | 9.8 |
| Spending per listing | $2.7M | $5M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,501 | 1,480 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +35.4% | +24.6% |
| Population growth, 2020–2025 | −3.5% | +2.8% | +3.1% |
| Spending per household on food away from home | $3,550 | $3,946 | $4,070 |
| Median household income | $63,697 | $76,475 | $80,734 |
| Groundwork market score | 22 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3All snack bars and retail bakeries
- Employees, 2023
- 15
- Annual payroll, 2023
- $172K
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 61 chain location
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in Red Willow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Red Willow County
- Population, 2025 estimate
- 10,307−3.5% since 2020
- Households
- 4,504
- Median age
- 42.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 717 sq. mi.
- People per square mile
- 15
- Median household income
- $63,697+30.5% vs. 2015–2019, before inflation
- Average household income
- $86,040
- Median home value
- $159,600
- Jobs located here
- 5,147
- Daytime population
- 10,621Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Red Willow County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for bakeries and dessert shops, numbered among those based in Nebraska, with Red Willow County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 85 | 6 | 6.7 | $6.4M | +6.0% | #52 of 1,889 |
| 2Cass County, NE | 80 | 8 | 7.4 | $5.9M | +3.9% | #91 of 1,889 |
| 3Sarpy County, NE | 78 | 49 | 6.6 | $7M | +9.0% | #108 of 1,889 |
| 4Gage County, NE | 64 | 6 | 6.4 | $5.6M | +0.2% | #418 of 1,889 |
| 5Douglas County, NE | 60 | 200 | 8.4 | $4.9M | +3.6% | #541 of 1,889 |
| 6Dodge County, NE | 59 | 11 | 7.3 | $5.1M | +2.6% | #579 of 1,889 |
| 7Lancaster County, NE | 58 | 97 | 7.2 | $5.4M | +3.4% | #613 of 1,889 |
| 8Platte County, NE | 56 | 12 | 8.8 | $4.2M | +3.9% | #707 of 1,889 |
| 9Lincoln County, NE | 53 | 7 | 4.7 | $7.5M | −3.6% | #804 of 1,889 |
| 10Madison County, NE | 49 | 12 | 8.3 | $4.3M | +1.6% | #961 of 1,889 |
| 18Red Willow County, NE | 22 | 6 | 13.3 | $2.7M | −3.5% | #1,791 of 1,889 |
Other business types in Red Willow County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes24
- Sit-down restaurants32
- Fast food and sandwich shops23
- Pizza21
- Coffee shops and cafes24
- Bakeries and dessert shops22
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Red Willow County, NE?
Red Willow County has 6 bakeries and dessert shops on map listings as of September 2026. One of them (17%) is a chain location. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 3 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops.
How much do households in Red Willow County, NE spend on food away from home?
About $16M a year, or $3,550 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 6 bakeries and dessert shops on map listings, it comes to $2.7M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 4,504 households in Red Willow County and national spending patterns by income.
How does Red Willow County, NE compare with the U.S. for bakeries and dessert shops?
Red Willow County has 13.3 bakeries and dessert shops per 10,000 households, 36% above the U.S. rate of 9.8. Spending per shop is $2.7M, 36% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, Red Willow County would have about 4, against 6 on map listings. There is one business with payroll in the industry for every 1,501 households, against one for every 1,369 across the U.S.
How fast is Red Willow County, NE growing?
Population estimates put Red Willow County at 10,307 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 4,504 households. Median household income in Red Willow County is $63,697, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Red Willow County scores 22 for bakeries and dessert shops (low), #1,791 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Red Willow County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Red Willow County
Screening a site or an acquisition in Red Willow County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.