Groundwork

Food and drink · County · Nebraska

Bakeries and dessert shops in Hall County, NE

Competitor counts, household spending and official business counts for bakeries and dessert shops in Hall County, NE, set against other counties and the U.S.

Groundwork market score · out of 100

Score 38 out of 100: Lower middle

Ranked #1,366 of 1,889 scored counties
#13 of 20 scored counties in Nebraska

Listings
26
14 chain locations (54%)
Official establishments
16
All snack bars and retail bakeries
Household spending a year
$89.7M
On food away from home · $3,650 a household
Spending per listing
$3.5M
17% below the U.S.
Listings per 10k households
10.6
8% above the U.S.
Population, 2025
63,633
+1.4% since 2020

See the bakeries and dessert shops around any address in Hall County

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hall County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 26 bakeries and dessert shops in Hall County. Of those, 14 are chain locations, or 54%, against 35% across the U.S. Per 10,000 households, that is 10.6, 8% above the U.S. rate of 9.8.

Household spending on food away from home in Hall County comes to about $89.7M a year: $3,650 per household, 10% below the U.S. average. Spread across 26 bakeries and dessert shops, that is $3.5M per shop, 17% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

The official count of businesses with payroll classed as snack bars and retail bakeries in Hall County was 16 in 2023. That is one for every 1,537 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts list 11 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $269K have gone to businesses classed as snack bars and retail bakeries in Hall County.

Population estimates show Hall County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). Hall County scores 38 (lower middle) on the Groundwork market score for bakeries and dessert shops, ranking #1,366 of 1,889 scored counties and #13 of 20 scored counties in Nebraska.

How Hall County compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Hall County, NE compared with Nebraska and the U.S.
MeasureHall CountyNebraskaU.S.
Listings per 10k households10.67.99.8
Spending per listing$3.5M$5M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,5371,4801,369
Official establishment growth, 2019–2023n/a+35.4%+24.6%
Population growth, 2020–2025+1.4%+2.8%+3.1%
Spending per household on food away from home$3,650$3,946$4,070
Median household income$69,251$76,475$80,734
Groundwork market score3859

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14 → 16All snack bars and retail bakeries
Employees, 2023
178
Annual payroll, 2023
$3M
One-person businesses, 2023
11All snack bars and retail bakeries with no payroll
Map listings, September 2026
2614 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$269K

SBA-backed loans to businesses classed as snack bars and retail bakeries in Hall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in Hall County

Population, 2025 estimate
63,633+1.4% since 2020
Households
24,587
Median age
36.9
Homes lived in by their owners
62%
Vehicles per household
2.0
Land area
547 sq. mi.
People per square mile
114
Median household income
$69,251+21.3% vs. 2015–2019, before inflation
Average household income
$89,848
Median home value
$224,600
Jobs located here
35,068
Daytime population
66,331Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Hall County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of Hall County. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Nebraska

Every Nebraska market ranked →

The highest-scoring counties in Nebraska for bakeries and dessert shops, numbered among those based in Nebraska, with Hall County marked.

Top counties in Nebraska

Counties in Nebraska ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Saunders County, NE8566.7$6.4M+6.0%#52 of 1,889
2Cass County, NE8087.4$5.9M+3.9%#91 of 1,889
3Sarpy County, NE78496.6$7M+9.0%#108 of 1,889
4Gage County, NE6466.4$5.6M+0.2%#418 of 1,889
5Douglas County, NE602008.4$4.9M+3.6%#541 of 1,889
6Dodge County, NE59117.3$5.1M+2.6%#579 of 1,889
7Lancaster County, NE58977.2$5.4M+3.4%#613 of 1,889
8Platte County, NE56128.8$4.2M+3.9%#707 of 1,889
9Lincoln County, NE5374.7$7.5M−3.6%#804 of 1,889
10Madison County, NE49128.3$4.3M+1.6%#961 of 1,889
13Hall County, NE382610.6$3.5M+1.4%#1,366 of 1,889

Other business types in Hall County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in Hall County, NE?

Hall County has 26 bakeries and dessert shops on map listings as of September 2026. 14 of them (54%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 16 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts also show 11 one-person businesses without payroll.

How much do households in Hall County, NE spend on food away from home?

About $89.7M a year, or $3,650 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 26 bakeries and dessert shops on map listings, it comes to $3.5M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 24,587 households in Hall County and national spending patterns by income.

How does Hall County, NE compare with the U.S. for bakeries and dessert shops?

Hall County has 10.6 bakeries and dessert shops per 10,000 households, 8% above the U.S. rate of 9.8. Spending per shop is $3.5M, 17% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, Hall County would have about 22, against 26 on map listings. There is one business with payroll in the industry for every 1,537 households, against one for every 1,369 across the U.S.

How fast is Hall County, NE growing?

Population estimates put Hall County at 63,633 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 24,587 households. Median household income in Hall County is $69,251, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hall County scores 38 for bakeries and dessert shops (lower middle), #1,366 of 1,889 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hall County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in Hall County

Screening a site or an acquisition in Hall County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Hall County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.