Groundwork

Real estate · Metro area · West Virginia

Real estate agents and brokers in the Huntington-Ashland, WV-KY-OH metro area

Competitor counts, household spending and official business counts for real estate agents and brokers in the Huntington-Ashland, WV-KY-OH metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 62 out of 100: Upper middle

Ranked #76 of 387 scored metro areas
#1 of 7 scored metro areas based in West Virginia

Listings
151
13 chain locations (9%)
Official establishments
42
Businesses with payroll, 2023
Household spending a year
$2.1B
On rent and homeowner costs · $13,733 a household
Housing spending per listing (U.S. = 100)
254
2.5 times the U.S.
Listings per 10k households
9.9
68% below the U.S.
Population, 2025
365,965
−2.6% since 2020

See the real estate agents and brokers around any address in the Huntington-Ashland metro area

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Huntington-Ashland metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Huntington-Ashland metro area spend about $2.1B a year on rent and homeowner costs, or $13,733 per household, 18% below the U.S. average. Housing spending per office is 2.5 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

The Huntington-Ashland metro area has 151 real estate agents and brokers on map listings as of September 2026. Of those, 13 are chain locations, or 9%, against 4% across the U.S. Per 10,000 households, that is 9.9, 68% below the U.S. rate of 30.6.

Official counts show 42 businesses with payroll classed as offices of real estate agents and brokers in the Huntington-Ashland metro area in 2023. That is one for every 3,623 households, against one for every 788 across the U.S.

Population estimates show the Huntington-Ashland metro area declined 2.6% from 2020 to 2025, against +3.1% for the U.S. The Huntington-Ashland metro area scores 62 (upper middle) on the Groundwork market score for real estate agents and brokers, ranking #76 of 387 scored metro areas and #1 of 7 scored metro areas based in West Virginia. That puts it in the top quarter of metro areas.

How the Huntington-Ashland metro area compares

The same measures for West Virginia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Huntington-Ashland, WV-KY-OH metro area compared with West Virginia and the U.S.
MeasureHuntington-Ashland metro areaWest VirginiaU.S.
Listings per 10k households9.912.830.6
Housing spending per listing (U.S. = 100)254199100
Households per official establishment3,6232,640788
Official establishment growth, 2019–2023n/a+22.7%+20.1%
Population growth, 2020–2025−2.6%−1.4%+3.1%
Spending per household on rent and homeowner costs$13,733$13,873$16,661
Median household income$60,078$59,608$80,734
Groundwork market score6261

Official counts and lending

Businesses

Official establishments, 2019 to 2023
42
Employees, 2023
85
Annual payroll, 2023
$3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
15113 chain locations
Listings at the U.S. rate for this spending
383The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Huntington-Ashland metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Huntington-Ashland metro area

Population, 2025 estimate
365,965−2.6% since 2020
Households
152,165
Median age
42.3
Homes lived in by their owners
74%
Vehicles per household
1.8
Land area
2,916 sq. mi.
People per square mile
127
Median household income
$60,078
Average household income
$80,719
Median home value
$154,700
Jobs located here
137,552
Daytime population
362,067Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Huntington-Ashland metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

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Real estate agents and brokers across West Virginia

Every West Virginia market ranked →

The highest-scoring metro areas in West Virginia for real estate agents and brokers, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Huntington-Ashland metro area marked.

Top metro areas in West Virginia

Metro areas in West Virginia ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
Hagerstown-Martinsburg, MD-WV7026022.0127+7.1%#42 of 387
1Huntington-Ashland, WV-KY-OH621519.9254−2.6%#76 of 387
2Morgantown, WV629316.2166+1.3%#77 of 387
3Beckley, WV60398.7277−4.3%#81 of 387
4Weirton-Steubenville, WV-OH60459.1264−3.6%#82 of 387
5Charleston, WV6010912.5204−4.7%#83 of 387
6Wheeling, WV-OH586911.9205−3.6%#101 of 387
7Parkersburg-Vienna, WV576617.4144−2.3%#114 of 387
Washington-Arlington-Alexandria, DC-VA-MD-WV478,99537.992+3.3%#214 of 387
Winchester, VA-WV4618433.188+6.5%#225 of 387

Other business types in the Huntington-Ashland metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in the Huntington-Ashland, WV-KY-OH metro area?

Map listings as of September 2026 show 151 real estate agents and brokers in the Huntington-Ashland metro area. 13 of them (9%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 42 businesses with payroll classed as offices of real estate agents and brokers in 2023.

How much do households in the Huntington-Ashland, WV-KY-OH metro area spend on rent and homeowner costs?

About $2.1B a year, or $13,733 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). For the 151 real estate agents and brokers on map listings, housing spending per office is 2.5 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 152,165 households in the Huntington-Ashland metro area and national spending patterns by income.

How does the Huntington-Ashland, WV-KY-OH metro area compare with the U.S. for real estate agents and brokers?

The Huntington-Ashland metro area has 9.9 real estate agents and brokers per 10,000 households, 68% below the U.S. rate of 30.6. The index of housing spending per office is 254, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Huntington-Ashland metro area would have about 383, against 151 on map listings. There is one business with payroll in the industry for every 3,623 households, against one for every 788 across the U.S.

How fast is the Huntington-Ashland, WV-KY-OH metro area growing?

Population estimates put the Huntington-Ashland metro area at 365,965 people in 2025, down 2.6% since 2020, against +3.1% for the U.S. It has 152,165 households. Median household income in the Huntington-Ashland metro area is $60,078, 26% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Huntington-Ashland metro area scores 62 for real estate agents and brokers (upper middle), #76 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Huntington-Ashland metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in the Huntington-Ashland metro area

Screening a site or an acquisition in the Huntington-Ashland metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Huntington-Ashland metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.