County profile · Kentucky
Boyd County, KY market data
Population, household spending and competition for 56 business types in Boyd County, each scored against other counties.
- Population, 2025
- 47,751
- −0.9% since 2020
- Households
- 19,309
- Median household income
- $61,118
- +26.5% vs. 2015–2019, before inflation
- Median home value
- $130,700
- Jobs located here
- 24,266
- Highest market score
- 70
- Lawn, cleaning and pest control, #224 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Boyd County by name and distance, and the households and spending within reach. Or open the report at the center of Boyd County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 47,751 people live in Boyd County, in 19,309 households. Population estimates show Boyd County declined 0.9% from 2020 to 2025, against +3.1% for the U.S. The median household income in Boyd County is $61,118 a year, 24% below the U.S. median of $80,734. That rose 26.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Boyd County spend the most on vehicle insurance (an index of 119, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
The highest Groundwork market scores in Boyd County are for lawn care, cleaning and pest control companies (70); landscaping and lawn care companies (69); and grocery stores (60). Boyd County ranks #224 of 1,771 scored counties for lawn care, cleaning and pest control companies.
Boyd County is part of the Huntington-Ashland metro area. For its number of households, Boyd County has the most map listings, relative to the U.S., for gas stations (2.5 times the U.S. rate) and the fewest for real estate agents and brokers (54% below the U.S. rate).
All 56 business types in Boyd County
Highest Groundwork market score first. Each score compares Boyd County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 70 | #224 of 1,771 | 9 | 4.7 | $2.8M | 167 | 12 |
| Landscaping and lawn care | 69 | #259 of 1,493 | 5 | 2.6 | $5.1M | 173 | 9 |
| Grocery stores | 60 | #675 of 2,070 | 10 | 5.2 | $10.7M | 115 | 4 |
| Pet businesses | 58 | #730 of 2,200 | 19 | 9.8 | $783K | 89 | 5 |
| Real estate agents and brokers | 51 | #985 of 2,176 | 27 | 14.0 | Index only | 180 | 11 |
| Insurance agencies | 50 | #1,112 of 2,272 | 30 | 15.5 | $1.5M | 119 | 16 |
| Veterinarians | 49 | #765 of 1,485 | 6 | 3.1 | $2.5M | 91 | 5 |
| Real estate | 47 | #1,211 of 2,229 | 36 | 18.6 | Index only | 170 | 21 |
| Physical therapy | 41 | #945 of 1,422 | 8 | 4.1 | $2.4M | 99 | 6 |
| Mortgage brokers and lenders | 39 | #631 of 887 | 6 | 3.1 | Index only | 113 | 3 |
| HVAC and plumbing | 38 | #1,280 of 1,707 | 14 | 7.3 | $3.5M | 73 | 13 |
| Coffee shops and cafes | 38 | #1,461 of 2,063 | 15 | 7.8 | $4.2M | 114 | 12 |
| Grocery and convenience stores | 38 | #1,668 of 2,402 | 45 | 23.3 | $2.4M | 70 | 12 |
| Barbershops | 37 | #971 of 1,356 | 7 | 3.6 | $2.2M | 115 | Under 3 |
| Electricians | 36 | #897 of 1,160 | 7 | 3.6 | $7M | 58 | 8 |
| Pet grooming and boarding | 36 | #1,054 of 1,461 | 8 | 4.1 | $1.9M | 73 | Under 3 |
| Collision repair and body shops | 35 | #1,000 of 1,327 | 7 | 3.6 | $2.3M | 74 | 4 |
| Home repair trades | 35 | #1,710 of 2,057 | 31 | 16.1 | $1.6M | 65 | 21 |
| Funeral homes | 33 | #1,152 of 1,472 | 9 | 4.7 | $337K | 50 | 7 |
| Martial arts and dance studios | 32 | #1,090 of 1,334 | 6 | 3.1 | $1.9M | 92 | Under 3 |
| Car washes and detailing | 32 | #1,155 of 1,451 | 7 | 3.6 | $2.3M | 91 | Under 3 |
| Sit-down restaurants | 30 | #2,041 of 2,405 | 109 | 56.5 | $580K | 87 | 33 |
| Convenience stores | 28 | #1,852 of 2,261 | 25 | 12.9 | $4.3M | 54 | 8 |
| Auto repair shops | 28 | #2,088 of 2,378 | 51 | 26.4 | $315K | 71 | 17 |
| Bakeries and dessert shops | 24 | #1,757 of 1,889 | 21 | 10.9 | $3M | 73 | 12 |
| Gyms, studios and classes | 24 | #1,917 of 2,088 | 21 | 10.9 | $530K | 80 | Under 3 |
| Gas stations | 24 | #2,151 of 2,358 | 52 | 26.9 | $1M | 42 | 25 |
| Auto repair and car care | 23 | #2,215 of 2,401 | 84 | 43.5 | $191K | 71 | 29 |
| Dentists and orthodontists | 20 | #1,818 of 1,886 | 23 | 11.9 | $829K | 84 | 17 |
| Hair salons | 20 | #2,226 of 2,339 | 56 | 29.0 | $271K | 63 | 11 |
| Salons, barbers and spas | 19 | #2,313 of 2,385 | 102 | 52.8 | $149K | 70 | 18 |
| Nail salons | 18 | #1,252 of 1,328 | 12 | 6.2 | $1.3M | 76 | Under 3 |
| Gyms | 18 | #1,681 of 1,792 | 14 | 7.3 | $794K | 61 | Under 3 |
| Restaurants and cafes | 18 | #2,318 of 2,405 | 203 | 105.1 | $311K | 84 | 123 |
| Optometrists and eye care | 16 | #1,238 of 1,302 | 10 | 5.2 | $1.9M | 61 | 5 |
| Roofing and gutters | 15 | #1,143 of 1,177 | 10 | 5.2 | $4.9M | 58 | Under 3 |
| Spas and skin care | 15 | #1,736 of 1,769 | 26 | 13.5 | $585K | 67 | 6 |
| Chiropractors | 14 | #1,471 of 1,490 | 16 | 8.3 | $1.2M | 50 | 9 |
| Clothing, shoes and laundry | 14 | #2,164 of 2,210 | 64 | 33.1 | $502K | 57 | 26 |
| Tire shops | 13 | #1,469 of 1,530 | 14 | 7.3 | $1.1M | 46 | 6 |
| Primary care and pediatrics | 13 | #1,620 of 1,656 | 29 | 15.0 | $657K | 37 | 38 |
| Clothing and shoe stores | 13 | #2,048 of 2,087 | 52 | 26.9 | $618K | 49 | 26 |
| Doctors, dentists and clinics | 13 | #2,369 of 2,394 | 337 | 174.5 | $57K | 37 | 75 |
| Pizza | 11 | #2,075 of 2,090 | 29 | 15.0 | $2.2M | 43 | 77 |
| Fast food and sandwich shops | 11 | #2,184 of 2,222 | 44 | 22.8 | $1.4M | 47 | 77 |
| Child care and preschools | Not scored | Not scored | 4 | 2.1 | $1.8M | 175 | 4 |
| Pet stores | Not scored | Not scored | 4 | 2.1 | $3.7M | 82 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.6 | $8.4M | 132 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.0 | $16.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.0 | $8M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 1.0 | Index only | Too few | 6 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $25.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $11.1M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Boyd County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.1M | $831 | 87 |
| Gasoline and other fuels | $52.6M | $2,723 | 105 |
| Food away from home | $63.2M | $3,275 | 80 |
| Groceries | $107.2M | $5,553 | 88 |
| Personal care products and services | $15.2M | $787 | 78 |
| Child care and other personal services | $7M | $363 | 63 |
| Memberships, classes and admissions | $11.1M | $576 | 59 |
| Medical and dental services | $19.1M | $987 | 77 |
| Pets | $14.9M | $770 | 85 |
| Clothing, shoes and related services | $32.1M | $1,665 | 81 |
| Vehicle insurance | $45M | $2,329 | 119 |
| Home repairs, maintenance and insurance | $48.8M | $2,530 | 84 |
| Lawn care, cleaning and other household services | $25.3M | $1,309 | 93 |
| Rent and homeowner costs | $264.5M | $13,698 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Boyd County
- Population, 2025 estimate
- 47,751−0.9% since 2020
- Households
- 19,309
- Median age
- 43.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.7
- Land area
- 160 sq. mi.
- People per square mile
- 300
- Median household income
- $61,118+26.5% vs. 2015–2019, before inflation
- Average household income
- $76,641
- Median home value
- $130,700
- Jobs located here
- 24,266
- Daytime population
- 53,925Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Boyd County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Boyd County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Greenup County, KY35,501 people
- Carter County, KY26,341 people
- Lawrence County, KY16,077 people
- Elliott County, KY7,307 people
- Lewis County, KY12,965 people
- Martin County, KY11,027 people
- Johnson County, KY22,334 people
- Rowan County, KY24,578 people
Questions
How fast is Boyd County, KY growing?
Population estimates put Boyd County at 47,751 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 19,309 households. Against the 2015–2019 survey, median household income rose 26.5%, before inflation.
How much do households in Boyd County, KY spend?
Households in Boyd County spend about $264.5M a year on rent and homeowner costs, $107.2M on groceries and $63.2M on food away from home. Relative to the U.S., household spending in Boyd County runs highest on vehicle insurance (an index of 119, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Which business types have the highest market scores in Boyd County, KY?
Of the business types scored in Boyd County, lawn care, cleaning and pest control companies (70); landscaping and lawn care companies (69); and grocery stores (60) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #224 of 1,771 scored counties.
How does Boyd County, KY compare with the U.S.?
Median household income in Boyd County is $61,118, 24% below the U.S. median of $80,734. The population fell 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $130,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.5 times the U.S. rate) and lowest for real estate agents and brokers (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Boyd County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Boyd County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Boyd County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Boyd County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.