Groundwork

Clothing and laundry · County · Virginia

Clothing, shoe and laundry businesses in Winchester city, VA

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in Winchester city, VA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 17 out of 100: Low

Ranked #2,143 of 2,210 scored counties
#85 of 89 scored counties in Virginia

Listings
86
45 chain locations (52%)
Official establishments
50
−2.0% since 2019
Household spending a year
$20.3M
On clothing, shoes and related services · $1,770 a household
Spending per listing
$237K
73% below the U.S.
Listings per 10k households
74.8
3.2 times the U.S.
Population, 2025
28,272
+1.0% since 2020

See the clothing, shoe and laundry businesses around any address in Winchester city

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Winchester city scores 17 (low) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #2,143 of 2,210 scored counties and #85 of 89 scored counties in Virginia. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 86 clothing, shoe and laundry businesses in Winchester city. 45 of them (52%) are chain locations, against 37% across the U.S. That is 74.8 per 10,000 households, 3.2 times the U.S. rate of 23.3.

Household spending on clothing, shoes and related services in Winchester city comes to about $20.3M a year: $1,770 per household, 14% below the U.S. average. Spread across 86 clothing, shoe and laundry businesses, that is $237K per business, 73% below the U.S. figure of $880K.

Official counts show 50 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in Winchester city in 2023, down 2.0% from 2019. That is one for every 230 households, against one for every 1,008 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $754K has gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Winchester city. Population estimates put the population change in Winchester city from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%).

How Winchester city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Winchester city, VA compared with Virginia and the U.S.
MeasureWinchester cityVirginiaU.S.
Listings per 10k households74.819.423.3
Spending per listing$237K$1.1M$880K
Households per official establishment2301,0451,008
Official establishment growth, 2019–2023−2.0%−14.1%−12.0%
Population growth, 2020–2025+1.0%+2.8%+3.1%
Spending per household on clothing, shoes and related services$1,770$2,176$2,055
Median household income$63,974$93,170$80,734
Groundwork market score1768

Official counts and lending

Businesses

Official establishments, 2019 to 2023
51 → 50−2.0% over the period
Employees, 2023
626
Annual payroll, 2023
$10.6M
One-person businesses, 2023
20Businesses with no payroll
Map listings, September 2026
8645 chain locations
Listings at the U.S. rate for this spending
23The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$754K

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Winchester city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Winchester city

Population, 2025 estimate
28,272+1.0% since 2020
Households
11,492
Median age
39.1
Homes lived in by their owners
44%
Vehicles per household
1.7
Land area
9 sq. mi.
People per square mile
3,035
Median household income
$63,974+8.8% vs. 2015–2019, before inflation
Average household income
$86,976
Median home value
$343,000
Jobs located here
27,462
Daytime population
42,088Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Winchester city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

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Clothing, shoes and laundry across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for clothing, shoe and laundry businesses, numbered among those based in Virginia, with Winchester city marked.

Top counties in Virginia

Counties in Virginia ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Frederick County, VA96174.8$4.5M+8.8%#2 of 2,210
2King George County, VA9676.9$3.4M+10.5%#3 of 2,210
3Caroline County, VA9354.2$4.8M+11.3%#8 of 2,210
4Orange County, VA93128.1$2.6M+10.1%#10 of 2,210
5Rockingham County, VA90216.4$3M+6.6%#17 of 2,210
6Clarke County, VA90610.2$2.3M+5.4%#19 of 2,210
7Stafford County, VA89397.5$3.5M+8.3%#22 of 2,210
8Greene County, VA88810.0$2.1M+6.6%#34 of 2,210
9Isle of Wight County, VA881811.4$1.8M+6.7%#39 of 2,210
10Fauquier County, VA873011.2$2.3M+4.8%#48 of 2,210
85Winchester city, VA178674.8$237K+1.0%#2,143 of 2,210

Other business types in Winchester city

Each with its Groundwork market score here, out of 100, where it has one.

Clothing and laundry

Funeral services

Questions

How many clothing, shoe and laundry businesses are in Winchester city, VA?

There are 86 clothing, shoe and laundry businesses on map listings in Winchester city as of September 2026. 45 of them (52%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 50 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 2.0% from 2019. Official counts list 20 one-person businesses without payroll.

How much do households in Winchester city, VA spend on clothing, shoes and related services?

About $20.3M a year, or $1,770 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 86 clothing, shoe and laundry businesses on map listings, it comes to $237K per business. It is estimated from the incomes of the 11,492 households in Winchester city and national spending patterns by income.

How does Winchester city, VA compare with the U.S. for clothing, shoe and laundry businesses?

Winchester city has 74.8 clothing, shoe and laundry businesses per 10,000 households, 3.2 times the U.S. rate of 23.3. Spending per business is $237K, 73% below the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, Winchester city would have about 23, against 86 on map listings. There is one business with payroll in the industry for every 230 households, against one for every 1,008 across the U.S. The official count fell 2.0% from 2019 to 2023, against −12.0% for the U.S.

How fast is Winchester city, VA growing?

Population estimates put Winchester city at 28,272 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 11,492 households. Median household income in Winchester city is $63,974, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 8.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winchester city scores 17 for clothing, shoe and laundry businesses (low), #2,143 of 2,210 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Winchester city. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in Winchester city

Screening a site or an acquisition in Winchester city?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.