Groceries and convenience · County · Virginia
Grocery and convenience stores in Winchester city, VA
Competitor counts, household spending and official business counts for grocery and convenience stores in Winchester city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #1,994 of 2,402 scored counties
#86 of 115 scored counties in Virginia
- Listings
- 46
- 19 chain locations (41%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $66.2M
- On groceries · $5,759 a household
- Spending per listing
- $1.4M
- 58% below the U.S.
- Listings per 10k households
- 40.0
- 2.1 times the U.S.
- Population, 2025
- 28,272
- +1.0% since 2020
See the grocery and convenience stores around any address in Winchester city
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For grocery and convenience stores, Winchester city has a Groundwork market score of 29 (lower middle): #1,994 of 2,402 scored counties and #86 of 115 scored counties in Virginia. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 46 grocery and convenience stores in Winchester city. 19 of them (41%) are chain locations, against 42% across the U.S. That comes to 40.0 for every 10,000 households, 2.1 times the U.S. rate of 18.7.
Households in Winchester city spend about $66.2M a year on groceries, or $5,759 per household, 9% below the U.S. average. That works out to $1.4M per store, 58% below the U.S. figure of $3.4M.
In 2023, official counts showed 9 businesses with payroll in Winchester city classed as grocery and convenience stores. That is one for every 1,277 households, against one for every 1,293 across the U.S. Population estimates put the population change in Winchester city from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%).
How Winchester city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winchester city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 40.0 | 19.1 | 18.7 |
| Spending per listing | $1.4M | $3.4M | $3.4M |
| Households per official establishment | 1,277 | 1,152 | 1,293 |
| Official establishment growth, 2019–2023 | n/a | +7.3% | +7.2% |
| Population growth, 2020–2025 | +1.0% | +2.8% | +3.1% |
| Spending per household on groceries | $5,759 | $6,537 | $6,319 |
| Median household income | $63,974 | $93,170 | $80,734 |
| Groundwork market score | 29 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 9
- Employees, 2023
- 249
- Annual payroll, 2023
- $7.3M
- One-person businesses, 2023
- 6Businesses with no payroll
- Map listings, September 2026
- 4619 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as grocery and convenience stores in Winchester city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winchester city
- Population, 2025 estimate
- 28,272+1.0% since 2020
- Households
- 11,492
- Median age
- 39.1
- Homes lived in by their owners
- 44%
- Vehicles per household
- 1.7
- Land area
- 9 sq. mi.
- People per square mile
- 3,035
- Median household income
- $63,974+8.8% vs. 2015–2019, before inflation
- Average household income
- $86,976
- Median home value
- $343,000
- Jobs located here
- 27,462
- Daytime population
- 42,088Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winchester city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for grocery and convenience stores, numbered among those based in Virginia, with Winchester city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Powhatan County, VA | 95 | 13 | 11.5 | $6M | +7.0% | #11 of 2,402 |
| 2King George County, VA | 94 | 15 | 14.8 | $4.7M | +10.5% | #20 of 2,402 |
| 3Fluvanna County, VA | 93 | 10 | 9.7 | $6.7M | +6.2% | #21 of 2,402 |
| 4Orange County, VA | 87 | 20 | 13.5 | $4.8M | +10.1% | #76 of 2,402 |
| 5Stafford County, VA | 87 | 89 | 17.0 | $4.4M | +8.3% | #80 of 2,402 |
| 6Loudoun County, VA | 85 | 217 | 15.2 | $5.3M | +6.4% | #98 of 2,402 |
| 7Goochland County, VA | 84 | 15 | 14.5 | $4.9M | +17.4% | #112 of 2,402 |
| 8James City County, VA | 83 | 51 | 15.9 | $4.3M | +6.2% | #129 of 2,402 |
| 9York County, VA | 82 | 35 | 13.0 | $5.3M | +1.6% | #143 of 2,402 |
| 10Louisa County, VA | 81 | 27 | 17.4 | $3.6M | +13.6% | #171 of 2,402 |
| 86Winchester city, VA | 29 | 46 | 40.0 | $1.4M | +1.0% | #1,994 of 2,402 |
Other business types in Winchester city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores29
- Grocery stores26
- Convenience stores40
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in Winchester city, VA?
There are 46 grocery and convenience stores on map listings in Winchester city as of September 2026. 19 of them (41%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 9 businesses with payroll classed as grocery and convenience stores in 2023. Official counts list 6 one-person businesses without payroll.
How much do households in Winchester city, VA spend on groceries?
About $66.2M a year, or $5,759 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 46 grocery and convenience stores on map listings, it comes to $1.4M per store. It is estimated from the incomes of the 11,492 households in Winchester city and national spending patterns by income.
How does Winchester city, VA compare with the U.S. for grocery and convenience stores?
Winchester city has 40.0 grocery and convenience stores per 10,000 households, 2.1 times the U.S. rate of 18.7. Spending per store is $1.4M, 58% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, Winchester city would have about 20, against 46 on map listings. There is one business with payroll in the industry for every 1,277 households, against one for every 1,293 across the U.S.
How fast is Winchester city, VA growing?
Population estimates put Winchester city at 28,272 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 11,492 households. Median household income in Winchester city is $63,974, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 8.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winchester city scores 29 for grocery and convenience stores (lower middle), #1,994 of 2,402 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winchester city. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in Winchester city
Screening a site or an acquisition in Winchester city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.