County profile · Tennessee
Roane County, TN market data
Population, household spending and competition for 56 business types in Roane County, each scored against other counties.
- Population, 2025
- 57,395
- +7.0% since 2020
- Households
- 22,790
- Median household income
- $71,885
- +34.7% vs. 2015–2019, before inflation
- Median home value
- $232,900
- Jobs located here
- 12,675
- Highest market score
- 89
- Landscaping and lawn care, #11 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Roane County by name and distance, and the households and spending within reach. Or open the report at the center of Roane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 57,395 people live in Roane County, in 22,790 households. Between 2020 and 2025, the population of Roane County grew 7.0%, faster than the U.S. (+3.1%). The median household income in Roane County is $71,885 a year, 11% below the U.S. median of $80,734. That rose 34.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Roane County spend the most on vehicle insurance (an index of 147, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
The highest Groundwork market scores in Roane County are for landscaping and lawn care companies (89), insurance agencies (89) and coffee shops and cafes (87). Roane County ranks #11 of 1,493 scored counties for landscaping and lawn care companies.
Roane County is part of the Knoxville metro area. For its number of households, Roane County has the most map listings, relative to the U.S., for gas stations (69% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (53% below the U.S. rate).
All 56 business types in Roane County
Highest Groundwork market score first. Each score compares Roane County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 89 | #11 of 1,493 | 7 | 3.1 | $4.6M | 158 | 5 |
| Insurance agencies | 89 | #70 of 2,272 | 23 | 10.1 | $2.8M | 227 | 14 |
| Coffee shops and cafes | 87 | #37 of 2,063 | 8 | 3.5 | $10.3M | 279 | 3 |
| Child care and preschools | 86 | #30 of 1,611 | 5 | 2.2 | $1.9M | 191 | 3 |
| Bakeries and dessert shops | 86 | #33 of 1,889 | 8 | 3.5 | $10.3M | 250 | 3 |
| Home repair trades | 85 | #18 of 2,057 | 14 | 6.1 | $4.5M | 186 | 23 |
| Sit-down restaurants | 85 | #61 of 2,405 | 70 | 30.7 | $1.2M | 178 | 20 |
| Restaurants and cafes | 84 | #69 of 2,405 | 133 | 58.4 | $623K | 168 | 56 |
| Pet businesses | 82 | #55 of 2,200 | 22 | 9.7 | $885K | 101 | 4 |
| Veterinarians | 82 | #67 of 1,485 | 6 | 2.6 | $3.2M | 119 | 4 |
| Convenience stores | 81 | #145 of 2,261 | 13 | 5.7 | $10.3M | 131 | 4 |
| HVAC and plumbing | 80 | #60 of 1,707 | 8 | 3.5 | $7.9M | 166 | 16 |
| Auto repair shops | 80 | #124 of 2,378 | 42 | 18.4 | $561K | 126 | 9 |
| Collision repair and body shops | 79 | #82 of 1,327 | 6 | 2.6 | $3.9M | 127 | 4 |
| Salons, barbers and spas | 79 | #89 of 2,385 | 55 | 24.1 | $358K | 168 | 4 |
| Auto repair and car care | 79 | #150 of 2,401 | 76 | 33.3 | $310K | 115 | 14 |
| Grocery and convenience stores | 79 | #207 of 2,402 | 35 | 15.4 | $3.8M | 113 | 10 |
| Car washes and detailing | 78 | #78 of 1,451 | 7 | 3.1 | $3.4M | 134 | 3 |
| Clothing, shoes and laundry | 77 | #191 of 2,210 | 25 | 11.0 | $1.7M | 188 | 7 |
| Gyms | 76 | #123 of 1,792 | 10 | 4.4 | $1.6M | 119 | 3 |
| Gyms, studios and classes | 76 | #131 of 2,088 | 19 | 8.3 | $817K | 123 | 3 |
| Clothing and shoe stores | 76 | #219 of 2,087 | 18 | 7.9 | $2.3M | 181 | 7 |
| Barbershops | 75 | #133 of 1,356 | 5 | 2.2 | $3.9M | 209 | Under 3 |
| Dentists and orthodontists | 74 | #182 of 1,886 | 15 | 6.6 | $1.6M | 166 | 9 |
| Hair salons | 73 | #207 of 2,339 | 32 | 14.0 | $616K | 143 | Under 3 |
| Tire shops | 73 | #215 of 1,530 | 8 | 3.5 | $2.9M | 118 | Under 3 |
| Lawn, cleaning and pest control | 72 | #194 of 1,771 | 14 | 6.1 | $2.3M | 138 | 36 |
| Pet grooming and boarding | 71 | #216 of 1,461 | 8 | 3.5 | $2.4M | 96 | Under 3 |
| Pizza | 71 | #286 of 2,090 | 16 | 7.0 | $5.2M | 102 | 32 |
| Grocery stores | 71 | #397 of 2,070 | 15 | 6.6 | $8.9M | 96 | 6 |
| Real estate agents and brokers | 67 | #311 of 2,176 | 46 | 20.2 | Index only | 133 | 7 |
| Real estate | 67 | #320 of 2,229 | 54 | 23.7 | Index only | 143 | 13 |
| Gas stations | 67 | #501 of 2,358 | 42 | 18.4 | $1.8M | 76 | 24 |
| Spas and skin care | 66 | #329 of 1,769 | 14 | 6.1 | $1.4M | 161 | Under 3 |
| Funeral homes | 65 | #363 of 1,472 | 6 | 2.6 | $645K | 95 | 6 |
| Primary care and pediatrics | 65 | #377 of 1,656 | 12 | 5.3 | $2M | 115 | 18 |
| Doctors, dentists and clinics | 64 | #589 of 2,394 | 103 | 45.2 | $238K | 156 | 38 |
| Fast food and sandwich shops | 64 | #594 of 2,222 | 31 | 13.6 | $2.7M | 88 | 32 |
| Martial arts and dance studios | 56 | #500 of 1,334 | 8 | 3.5 | $1.9M | 96 | Under 3 |
| Physical therapy | 55 | #583 of 1,422 | 10 | 4.4 | $2.5M | 102 | 8 |
| Chiropractors | Not scored | Not scored | 4 | 1.8 | $6.1M | 256 | 3 |
| House cleaning | Not scored | Not scored | 4 | 1.8 | $8.1M | 127 | 27 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.8 | Index only | 214 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 1.8 | $6.1M | 196 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 1.8 | $15.8M | 187 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 1.3 | $6.6M | 393 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.3 | $10.8M | 106 | 4 |
| Property management | Not scored | Not scored | 3 | 1.3 | Index only | 201 | 4 |
| Electricians | Not scored | Not scored | 2 | 0.9 | $31.6M | Too few | 7 |
| Laundromats | Not scored | Not scored | 2 | 0.9 | $20.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 0.9 | $9.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $23.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $24.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $15.5M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Roane County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23.6M | $1,034 | 108 |
| Gasoline and other fuels | $76.5M | $3,355 | 129 |
| Food away from home | $82.8M | $3,633 | 89 |
| Groceries | $134.2M | $5,889 | 93 |
| Personal care products and services | $19.7M | $865 | 86 |
| Child care and other personal services | $9.6M | $420 | 72 |
| Memberships, classes and admissions | $15.5M | $681 | 69 |
| Medical and dental services | $24.5M | $1,076 | 84 |
| Pets | $19.5M | $855 | 94 |
| Clothing, shoes and related services | $41.3M | $1,811 | 88 |
| Vehicle insurance | $65.5M | $2,876 | 147 |
| Home repairs, maintenance and insurance | $63.1M | $2,769 | 92 |
| Lawn care, cleaning and other household services | $32.5M | $1,424 | 101 |
| Rent and homeowner costs | $334.6M | $14,684 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Roane County
- Population, 2025 estimate
- 57,395+7.0% since 2020
- Households
- 22,790
- Median age
- 46.4
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 361 sq. mi.
- People per square mile
- 153
- Median household income
- $71,885+34.7% vs. 2015–2019, before inflation
- Average household income
- $94,176
- Median home value
- $232,900
- Jobs located here
- 12,675
- Daytime population
- 43,901Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roane County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Roane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- Loudon County, TN58,580 people
- Morgan County, TN21,361 people
- Anderson County, TN79,153 people
- Monroe County, TN47,695 people
- Cumberland County, TN63,553 people
- Knox County, TN494,148 people
- Meigs County, TN13,343 people
- McMinn County, TN54,884 people
Questions
How fast is Roane County, TN growing?
Population estimates put Roane County at 57,395 people in 2025, up 7.0% since 2020, faster than the U.S. (+3.1%). It has 22,790 households. Against the 2015–2019 survey, median household income rose 34.7%, before inflation.
How much do households in Roane County, TN spend?
Households in Roane County spend about $334.6M a year on rent and homeowner costs, $134.2M on groceries and $82.8M on food away from home. Relative to the U.S., household spending in Roane County runs highest on vehicle insurance (an index of 147, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Which business types have the highest market scores in Roane County, TN?
Of the business types scored in Roane County, landscaping and lawn care companies (89), insurance agencies (89) and coffee shops and cafes (87) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #11 of 1,493 scored counties.
How does Roane County, TN compare with the U.S.?
Median household income in Roane County is $71,885, 11% below the U.S. median of $80,734. The population rose 7.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $232,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (69% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Roane County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roane County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in Roane County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roane County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.