Groundwork

County profile · Tennessee

Loudon County, TN market data

Population, household spending and competition for 56 business types in Loudon County, each scored against other counties.

Population, 2025
63,764
+15.6% since 2020
Households
24,056
Median household income
$84,185
+45.0% vs. 2015–2019, before inflation
Median home value
$348,000
Jobs located here
16,766
Highest market score
93
Insurance agencies, #28 of 2,272 scored counties

A site report maps the competitors on map listings around any address in Loudon County by name and distance, and the households and spending within reach. Or open the report at the center of Loudon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 63,764 people live in Loudon County, in 24,056 households. Population estimates show Loudon County grew 15.6% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Loudon County is $84,185 a year, 4% above the U.S. median of $80,734. That rose 45.0% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Loudon County spend the most on vehicle insurance (an index of 154, where 100 is the U.S. average) and the least on memberships, classes and admissions (81).

The highest Groundwork market scores in Loudon County are for insurance agencies (93), HVAC and plumbing companies (91) and home repair companies (90). Loudon County ranks #28 of 2,272 scored counties for insurance agencies.

Loudon County is part of the Knoxville metro area. For its number of households, Loudon County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (2.2 times the U.S. rate) and the fewest for clothing and shoe stores (56% below the U.S. rate).

All 56 business types in Loudon County

Highest Groundwork market score first. Each score compares Loudon County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Loudon County, TN, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Insurance agencies93#28 of 2,2722410.0$3M24015
HVAC and plumbing91#7 of 1,707104.2$7.2M15212
Home repair trades90#4 of 2,057187.5$4M16624
Roofing and gutters88#4 of 1,17752.1$14.5M171Under 3
Clothing, shoes and laundry88#38 of 2,2102510.4$1.9M2145
Clothing and shoe stores88#45 of 2,087177.1$2.8M2195
Car washes and detailing86#31 of 1,45183.3$3.3M132Under 3
Pizza85#38 of 2,090135.4$7.4M14538
Hair salons85#39 of 2,3393213.3$707K1647
Funeral homes85#40 of 1,47252.1$921K1363
Auto repair shops85#52 of 2,3784418.3$604K13616
Collision repair and body shops84#36 of 1,32772.9$3.8M1234
Auto repair and car care84#68 of 2,4017832.4$341K12724
Restaurants and cafes84#77 of 2,40517773.6$540K14679
Sit-down restaurants84#79 of 2,40510041.6$956K14429
Martial arts and dance studios82#27 of 1,33462.5$3.2M158Under 3
Spas and skin care82#54 of 1,769135.4$1.7M199Under 3
Tire shops82#74 of 1,53062.5$4.4M1774
Bakeries and dessert shops81#75 of 1,889145.8$6.8M16512
Coffee shops and cafes81#87 of 2,063145.8$6.8M18412
Grocery stores81#176 of 2,070135.4$11.5M1248
Salons, barbers and spas78#110 of 2,3856627.4$343K16113
Gas stations78#201 of 2,3583313.7$2.6M10728
Lawn, cleaning and pest control77#98 of 1,771166.7$2.3M13837
Grocery and convenience stores76#270 of 2,4023916.2$3.8M11316
Landscaping and lawn care75#141 of 1,493114.6$3.4M11525
Gyms, studios and classes75#143 of 2,0882711.2$710K1075
Veterinarians75#190 of 1,48593.7$2.5M926
Barbershops74#157 of 1,35693.7$2.5M133Under 3
Real estate agents and brokers71#195 of 2,1764317.9Index only16113
Fast food and sandwich shops70#379 of 2,2223414.1$2.8M9238
Nail salons69#181 of 1,328125.0$1.9M1133
Real estate69#251 of 2,2295522.9Index only15822
Convenience stores69#468 of 2,261218.7$7.1M908
Pet stores67#218 of 97462.5$3.8M83Under 3
Gyms67#307 of 1,792177.1$1.1M875
Dentists and orthodontists66#388 of 1,886208.3$1.4M14216
Mortgage brokers and lenders62#225 of 88793.7Index only107Under 3
Primary care and pediatrics57#617 of 1,656156.2$1.9M10536
Chiropractors55#589 of 1,490114.6$2.5M10610
Physical therapy53#654 of 1,422135.4$2.2M9010
Doctors, dentists and clinics53#1,057 of 2,39414359.4$196K12872
Pet businesses52#1,017 of 2,2003815.8$595K6819
Pet grooming and boarding40#982 of 1,461197.9$1.2M4713
Optometrists and eye careNot scoredNot scored41.7$7M223Under 3
Yoga, Pilates and fitness studiosNot scoredNot scored41.7$4.8M1185
ElectriciansNot scoredNot scored31.2$24.1M20112
LaundromatsNot scoredNot scored31.2$15.7M126Under 3
Pest controlNot scoredNot scored31.2$12.4M1213
Property managementNot scoredNot scored31.2Index only2267
House cleaningNot scoredNot scored20.8$18.5MToo few9
Urgent care and walk-in clinicsNot scoredNot scored20.8$14MToo fewUnder 3
Child care and preschoolsNot scoredNot scored10.4$11.7MToo fewUnder 3
Dry cleanersNot scoredNot scored10.4$47.2MToo fewUnder 3
Oil change and quick lubeNot scoredNot scored10.4$26.6MToo fewUnder 3
Home inspectorsNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Loudon County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Loudon County, TN by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$26.6M$1,105115
Gasoline and other fuels$84.3M$3,506135
Food away from home$95.6M$3,97298
Groceries$149.6M$6,21798
Personal care products and services$22.6M$94094
Child care and other personal services$11.7M$48784
Memberships, classes and admissions$19.2M$79781
Medical and dental services$28M$1,16490
Pets$22.6M$941103
Clothing, shoes and related services$47.2M$1,96295
Vehicle insurance$72.3M$3,005154
Home repairs, maintenance and insurance$72.4M$3,010100
Lawn care, cleaning and other household services$37.1M$1,541109
Rent and homeowner costs$377.5M$15,69094

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Loudon County

Population, 2025 estimate
63,764+15.6% since 2020
Households
24,056
Median age
47.6
Homes lived in by their owners
80%
Vehicles per household
2.2
Land area
229 sq. mi.
People per square mile
255
Median household income
$84,185+45.0% vs. 2015–2019, before inflation
Average household income
$106,273
Median home value
$348,000
Jobs located here
16,766
Daytime population
51,578Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Loudon County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Loudon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Loudon County is part of the Knoxville, TN metro area.

Questions

How fast is Loudon County, TN growing?

Population estimates put Loudon County at 63,764 people in 2025, up 15.6% since 2020, faster than the U.S. (+3.1%). It has 24,056 households. Against the 2015–2019 survey, median household income rose 45.0%, before inflation.

How much do households in Loudon County, TN spend?

Households in Loudon County spend about $377.5M a year on rent and homeowner costs, $149.6M on groceries and $95.6M on food away from home. Relative to the U.S., household spending in Loudon County runs highest on vehicle insurance (an index of 154, where 100 is the U.S. average) and lowest on memberships, classes and admissions (81).

Which business types have the highest market scores in Loudon County, TN?

Of the business types scored in Loudon County, insurance agencies (93), HVAC and plumbing companies (91) and home repair companies (90) have the highest Groundwork market scores. For insurance agencies, that ranks #28 of 2,272 scored counties.

How does Loudon County, TN compare with the U.S.?

Median household income in Loudon County is $84,185, 4% above the U.S. median of $80,734. The population rose 15.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $348,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (2.2 times the U.S. rate) and lowest for clothing and shoe stores (56% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Loudon County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Loudon County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Loudon County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Loudon County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.