Auto · Metro area · Tennessee
Insurance agencies in the Knoxville, TN metro area
How the Knoxville, TN metro area compares with other metro areas and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #57 of 387 scored metro areas
#6 of 10 scored metro areas based in Tennessee
- Listings
- 624
- 162 chain locations (26%)
- Official establishments
- 340
- −5.6% since 2019
- Household spending a year
- $1B
- On vehicle insurance · $2,665 a household
- Spending per listing
- $1.6M
- 29% above the U.S.
- Listings per 10k households
- 16.5
- 6% above the U.S.
- Population, 2025
- 968,137
- +6.9% since 2020
See the insurance agencies around any address in the Knoxville metro area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Knoxville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in the Knoxville metro area comes to about $1B a year: $2,665 per household, 36% above the U.S. average. That is about $1.6M of household spending for each agency on map listings, 29% above the U.S. figure of $1.3M.
The Knoxville metro area has 624 insurance agencies on map listings as of September 2026. 162 of them (26%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 16.5, 6% above the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in the Knoxville metro area was 340 in 2023, down 5.6% from 2019. That is one for every 1,112 households, against one for every 966 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $268K have gone to businesses classed as insurance agencies and brokerages in the Knoxville metro area.
Population estimates put the population change in the Knoxville metro area from 2020 to 2025 at +6.9%, faster than the U.S. (+3.1%). For insurance agencies, the Knoxville metro area has a Groundwork market score of 76 (high): #57 of 387 scored metro areas and #6 of 10 scored metro areas based in Tennessee. That puts it in the top quarter of metro areas.
How the Knoxville metro area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Knoxville metro area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.5 | 16.2 | 15.6 |
| Spending per listing | $1.6M | $1.6M | $1.3M |
| Households per official establishment | 1,112 | 1,101 | 966 |
| Official establishment growth, 2019–2023 | −5.6% | +0.2% | −1.0% |
| Population growth, 2020–2025 | +6.9% | +5.6% | +3.1% |
| Spending per household on vehicle insurance | $2,665 | $2,597 | $1,957 |
| Median household income | $72,422 | $69,595 | $80,734 |
| Groundwork market score | 76 | 78 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 340−5.6% over the period
- Employees, 2023
- 2,058
- Annual payroll, 2023
- $156.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 624162 chain locations
- Listings at the U.S. rate for this spending
- 803The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $268K
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Knoxville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Knoxville metro area
- Population, 2025 estimate
- 968,137+6.9% since 2020
- Households
- 378,234
- Median age
- 41.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 3,501 sq. mi.
- People per square mile
- 266
- Median household income
- $72,422
- Average household income
- $98,653
- Median home value
- $290,200
- Jobs located here
- 432,193
- Daytime population
- 955,487Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Knoxville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Knoxville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Tennessee
Every Tennessee market ranked →The highest-scoring metro areas in Tennessee for insurance agencies, numbered among those based in Tennessee, with the Knoxville metro area marked.
Top metro areas in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Clarksville, TN-KY | 94 | 135 | 10.8 | $2.4M | +8.5% | #2 of 387 |
| 2Cleveland, TN | 88 | 68 | 13.6 | $2.1M | +6.1% | #12 of 387 |
| 3Morristown, TN | 86 | 66 | 13.8 | $2M | +7.9% | #18 of 387 |
| 4Johnson City, TN | 81 | 116 | 13.0 | $2M | +4.3% | #31 of 387 |
| 5Kingsport-Bristol, TN-VA | 78 | 170 | 13.0 | $2M | +2.3% | #43 of 387 |
| 6Knoxville, TN | 76 | 624 | 16.5 | $1.6M | +6.9% | #57 of 387 |
| 7Chattanooga, TN-GA | 68 | 376 | 16.3 | $1.6M | +5.3% | #92 of 387 |
| 8Nashville-Davidson–Murfreesboro–Franklin, TN | 64 | 1,557 | 18.8 | $1.4M | +8.7% | #113 of 387 |
| 9Memphis, TN-MS-AR | 57 | 853 | 16.3 | $1.5M | −0.3% | #144 of 387 |
| 10Jackson, TN | 54 | 150 | 20.7 | $1.2M | +2.2% | #165 of 387 |
Other business types in the Knoxville metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Knoxville, TN metro area?
Map listings as of September 2026 show 624 insurance agencies in the Knoxville metro area. 162 of them (26%) are chain locations. The listings count insurance agencies. Official counts show 340 businesses with payroll classed as insurance agencies and brokerages in 2023, down 5.6% from 2019.
How much do households in the Knoxville, TN metro area spend on vehicle insurance?
About $1B a year, or $2,665 per household. That is 36% above the U.S. average (an index of 136, where 100 is the U.S. average). Spread across the 624 insurance agencies on map listings, it comes to $1.6M per agency. It is estimated from the incomes of the 378,234 households in the Knoxville metro area and national spending patterns by income.
How does the Knoxville, TN metro area compare with the U.S. for insurance agencies?
The Knoxville metro area has 16.5 insurance agencies per 10,000 households, 6% above the U.S. rate of 15.6. Spending per agency is $1.6M, 29% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Knoxville metro area would have about 803, against 624 on map listings. There is one business with payroll in the industry for every 1,112 households, against one for every 966 across the U.S. The official count fell 5.6% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Knoxville, TN metro area growing?
Population estimates put the Knoxville metro area at 968,137 people in 2025, up 6.9% since 2020, faster than the U.S. (+3.1%). It has 378,234 households. Median household income in the Knoxville metro area is $72,422, 10% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Knoxville metro area scores 76 for insurance agencies (high), #57 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Knoxville metro area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Knoxville metro area
Screening a site or an acquisition in the Knoxville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Knoxville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.