Groundwork

Home services · County · Wisconsin

Roofing and gutter companies in St. Croix County, WI

The roofing and gutter companies in St. Croix County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #713 of 1,177 scored counties
#18 of 40 scored counties in Wisconsin

Listings
23
0 chain locations (0%)
Official establishments
10
Businesses with payroll, 2023
Household spending a year
$118.7M
On home repairs, maintenance and insurance · $3,164 a household
Spending per listing
$5.2M
39% below the U.S.
Listings per 10k households
6.1
69% above the U.S.
Population, 2025
98,276
+4.7% since 2020

See the roofing and gutter companies around any address in St. Croix County

The site report maps the roofing and gutter companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Croix County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on home repairs, maintenance and insurance in St. Croix County comes to about $118.7M a year: $3,164 per household, 5% above the U.S. average. That works out to $5.2M per company, 39% below the U.S. figure of $8.5M. The spending figure covers all home repairs, maintenance and insurance, not only roofing and gutter companies.

St. Croix County has 23 roofing and gutter companies on map listings as of September 2026. None of them are chain locations, against 4% across the U.S. That is 6.1 per 10,000 households, 69% above the U.S. rate of 3.6.

The official count of businesses with payroll classed as roofing contractors in St. Croix County was 10 in 2023. That is one for every 3,751 households, against one for every 5,063 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as roofing contractors in St. Croix County.

Population estimates show St. Croix County grew 4.7% from 2020 to 2025, faster than the U.S. (+3.1%). For roofing and gutter companies, St. Croix County has a Groundwork market score of 45 (lower middle): #713 of 1,177 scored counties and #18 of 40 scored counties in Wisconsin.

How St. Croix County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the roofing and gutter companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Roofing and gutters in St. Croix County, WI compared with Wisconsin and the U.S.
MeasureSt. Croix CountyWisconsinU.S.
Listings per 10k households6.13.93.6
Spending per listing$5.2M$7M$8.5M
Households per official establishment3,7514,9695,063
Official establishment growth, 2019–2023n/a+17.1%+20.4%
Population growth, 2020–2025+4.7%+1.3%+3.1%
Spending per household on home repairs, maintenance and insurance$3,164$2,759$3,018
Median household income$103,046$77,485$80,734
Groundwork market score4533

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7 → 10
Employees, 2023
17
Annual payroll, 2023
$2.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
230 chain locations
Listings at the U.S. rate for this spending
14The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$150K

SBA-backed loans to businesses classed as roofing contractors in St. Croix County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in St. Croix County

Population, 2025 estimate
98,276+4.7% since 2020
Households
37,511
Median age
40.9
Homes lived in by their owners
78%
Vehicles per household
2.2
Land area
722 sq. mi.
People per square mile
133
Median household income
$103,046+21.6% vs. 2015–2019, before inflation
Average household income
$126,955
Median home value
$377,700
Jobs located here
37,396
Daytime population
80,378Residents who don’t work, plus everyone whose job is here

Looking at a specific site in St. Croix County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the roofing and gutter companies on map listings by name and distance.

Or open the report at the center of St. Croix County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Roofing and gutters across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for roofing and gutter companies, numbered among those based in Wisconsin, with St. Croix County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for roofing and gutter companies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Racine County, WI71151.9$14.8M+0.4%#143 of 1,177
2Dane County, WI66943.7$8.1M+4.9%#233 of 1,177
3Ozaukee County, WI63102.6$12.3M+3.0%#302 of 1,177
4Brown County, WI61393.5$7.9M+2.6%#346 of 1,177
5Calumet County, WI5852.3$12.4M+2.9%#401 of 1,177
6Manitowoc County, WI5682.3$11.4M+0.4%#442 of 1,177
7Milwaukee County, WI55942.4$10.7M−1.5%#463 of 1,177
8Marathon County, WI55172.9$9.3M+1.0%#471 of 1,177
9Dodge County, WI55123.3$7.9M−0.3%#479 of 1,177
10Columbia County, WI5183.3$8.6M−0.7%#571 of 1,177
18St. Croix County, WI45236.1$5.2M+4.7%#713 of 1,177

Other business types in St. Croix County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many roofing and gutter companies are in St. Croix County, WI?

Map listings as of September 2026 show 23 roofing and gutter companies in St. Croix County. None of them are chain locations. The listings count roofers and gutter companies. Official counts show 10 businesses with payroll classed as roofing contractors in 2023.

How much do households in St. Croix County, WI spend on home repairs, maintenance and insurance?

About $118.7M a year, or $3,164 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 23 roofing and gutter companies on map listings, it comes to $5.2M per company. That spending covers all home repairs, maintenance and insurance, which roofing and gutter companies share with other businesses in the trade. It is estimated from the incomes of the 37,511 households in St. Croix County and national spending patterns by income.

How does St. Croix County, WI compare with the U.S. for roofing and gutter companies?

St. Croix County has 6.1 roofing and gutter companies per 10,000 households, 69% above the U.S. rate of 3.6. Spending per company is $5.2M, 39% below the U.S. figure of $8.5M. At the U.S. ratio of roofing and gutter companies to household spending, St. Croix County would have about 14, against 23 on map listings. There is one business with payroll in the industry for every 3,751 households, against one for every 5,063 across the U.S.

How fast is St. Croix County, WI growing?

Population estimates put St. Croix County at 98,276 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 37,511 households. Median household income in St. Croix County is $103,046, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Croix County scores 45 for roofing and gutter companies (lower middle), #713 of 1,177 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in St. Croix County. It maps the roofing and gutter companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for roofing and gutter companies · All 56 business types in St. Croix County

Screening a site or an acquisition in St. Croix County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of St. Croix County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.