Home services · Metro area · Wisconsin
Roofing and gutter companies in the La Crosse-Onalaska, WI-MN metro area
How the La Crosse-Onalaska, WI-MN metro area compares with other metro areas and the U.S. for roofing and gutter companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #248 of 381 scored metro areas
#7 of 13 scored metro areas based in Wisconsin
- Listings
- 22
- 0 chain locations (0%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $193.8M
- On home repairs, maintenance and insurance · $2,690 a household
- Spending per listing
- $8.8M
- 4% above the U.S.
- Listings per 10k households
- 3.1
- 14% below the U.S.
- Population, 2025
- 171,182
- +0.4% since 2020
See the roofing and gutter companies around any address in the La Crosse-Onalaska metro area
The site report maps the roofing and gutter companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the La Crosse-Onalaska metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 22 roofing and gutter companies in the La Crosse-Onalaska metro area. None of them are chain locations, against 4% across the U.S. That is 3.1 per 10,000 households, 14% below the U.S. rate of 3.6.
Households in the La Crosse-Onalaska metro area spend about $193.8M a year on home repairs, maintenance and insurance, or $2,690 per household, 11% below the U.S. average. Spread across 22 roofing and gutter companies, that is $8.8M per company, 4% above the U.S. figure of $8.5M. That spending covers all home repairs, maintenance and insurance, which roofing and gutter companies share with other businesses in the trade.
In 2023, official counts showed 17 businesses with payroll in the La Crosse-Onalaska metro area classed as roofing contractors. That is one for every 4,239 households, against one for every 5,063 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $5.7M have gone to businesses classed as roofing contractors in the La Crosse-Onalaska metro area.
Between 2020 and 2025, the population of the La Crosse-Onalaska metro area grew 0.4%, slower than the U.S. (+3.1%). For roofing and gutter companies, the La Crosse-Onalaska metro area has a Groundwork market score of 43 (lower middle): #248 of 381 scored metro areas and #7 of 13 scored metro areas based in Wisconsin.
How the La Crosse-Onalaska metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the roofing and gutter companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | La Crosse-Onalaska metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.1 | 3.9 | 3.6 |
| Spending per listing | $8.8M | $7M | $8.5M |
| Households per official establishment | 4,239 | 4,969 | 5,063 |
| Official establishment growth, 2019–2023 | n/a | +17.1% | +20.4% |
| Population growth, 2020–2025 | +0.4% | +1.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,690 | $2,759 | $3,018 |
| Median household income | $73,340 | $77,485 | $80,734 |
| Groundwork market score | 43 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17
- Employees, 2023
- 191
- Annual payroll, 2023
- $12.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 220 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $5.7M
SBA-backed loans to businesses classed as roofing contractors in the La Crosse-Onalaska metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the La Crosse-Onalaska metro area
- Population, 2025 estimate
- 171,182+0.4% since 2020
- Households
- 72,055
- Median age
- 40.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 1,796 sq. mi.
- People per square mile
- 95
- Median household income
- $73,340
- Average household income
- $96,598
- Median home value
- $247,400
- Jobs located here
- 86,774
- Daytime population
- 175,958Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the La Crosse-Onalaska metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the roofing and gutter companies on map listings by name and distance.
Or open the report at the center of the La Crosse-Onalaska metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRoofing and gutters across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for roofing and gutter companies, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the La Crosse-Onalaska metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Racine-Mount Pleasant, WI | 71 | 15 | 1.9 | $14.8M | +0.4% | #37 of 381 |
| 2Madison, WI | 63 | 110 | 3.6 | $8.2M | +4.1% | #90 of 381 |
| 3Green Bay, WI | 60 | 43 | 3.2 | $8.7M | +2.5% | #120 of 381 |
| 4Wausau, WI | 52 | 17 | 2.9 | $9.3M | +1.0% | #175 of 381 |
| 5Kenosha, WI | 46 | 25 | 3.6 | $7.7M | −0.4% | #222 of 381 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 46 | 693 | 4.7 | $6.8M | +2.6% | #224 of 381 |
| 6Milwaukee-Waukesha, WI | 44 | 237 | 3.6 | $7.8M | 0.0% | #237 of 381 |
| 7La Crosse-Onalaska, WI-MN | 43 | 22 | 3.1 | $8.8M | +0.4% | #248 of 381 |
| 8Sheboygan, WI | 41 | 20 | 4.0 | $6.7M | 0.0% | #267 of 381 |
| Duluth, MN-WI | 31 | 48 | 4.0 | $6.6M | +0.2% | #326 of 381 |
Other business types in the La Crosse-Onalaska metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades33
- HVAC and plumbing35
- Electricians27
- Roofing and gutters43
- Lawn, cleaning and pest control36
- Landscaping and lawn care35
- House cleaning30
- Pest control60
Real estate
Funeral services
Questions
How many roofing and gutter companies are in the La Crosse-Onalaska, WI-MN metro area?
The La Crosse-Onalaska metro area has 22 roofing and gutter companies on map listings as of September 2026. None of them are chain locations. The listings count roofers and gutter companies. Official counts show 17 businesses with payroll classed as roofing contractors in 2023.
How much do households in the La Crosse-Onalaska, WI-MN metro area spend on home repairs, maintenance and insurance?
About $193.8M a year, or $2,690 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 22 roofing and gutter companies on map listings, it comes to $8.8M per company. The spending figure covers all home repairs, maintenance and insurance, not only roofing and gutter companies. It is estimated from the incomes of the 72,055 households in the La Crosse-Onalaska metro area and national spending patterns by income.
How does the La Crosse-Onalaska, WI-MN metro area compare with the U.S. for roofing and gutter companies?
The La Crosse-Onalaska metro area has 3.1 roofing and gutter companies per 10,000 households, 14% below the U.S. rate of 3.6. Spending per company is $8.8M, 4% above the U.S. figure of $8.5M. At the national ratio of roofing and gutter companies to household spending, the La Crosse-Onalaska metro area would have about 23, against 22 on map listings. There is one business with payroll in the industry for every 4,239 households, against one for every 5,063 across the U.S.
How fast is the La Crosse-Onalaska, WI-MN metro area growing?
Population estimates put the La Crosse-Onalaska metro area at 171,182 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 72,055 households. The median household income in the La Crosse-Onalaska metro area is $73,340 a year, 9% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The La Crosse-Onalaska metro area scores 43 for roofing and gutter companies (lower middle), #248 of 381 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the La Crosse-Onalaska metro area. It maps the roofing and gutter companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for roofing and gutter companies · All 56 business types in the La Crosse-Onalaska metro area
Screening a site or an acquisition in the La Crosse-Onalaska metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the La Crosse-Onalaska metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.