Home services · Small-town market · Wisconsin
Roofing and gutter companies in the Watertown-Fort Atkinson, WI area
How the Watertown-Fort Atkinson, WI area compares with other small-town markets and the U.S. for roofing and gutter companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #232 of 288 scored small-town markets
#7 of 11 scored small-town markets based in Wisconsin
- Listings
- 22
- 1 chain location (5%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $95.4M
- On home repairs, maintenance and insurance · $2,736 a household
- Spending per listing
- $4.3M
- 49% below the U.S.
- Listings per 10k households
- 6.3
- 75% above the U.S.
- Population, 2025
- 86,505
- +0.3% since 2020
See the roofing and gutter companies around any address in the Watertown-Fort Atkinson area
The site report maps the roofing and gutter companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Watertown-Fort Atkinson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For roofing and gutter companies, the Watertown-Fort Atkinson area has a Groundwork market score of 34 (lower middle): #232 of 288 scored small-town markets and #7 of 11 scored small-town markets based in Wisconsin. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 22 roofing and gutter companies in the Watertown-Fort Atkinson area. One of them (5%) is a chain location, against 4% across the U.S. Per 10,000 households, that is 6.3, 75% above the U.S. rate of 3.6.
At $2,736 per household (9% below the U.S. average), households in the Watertown-Fort Atkinson area spend about $95.4M a year on home repairs, maintenance and insurance. That works out to $4.3M per company, 49% below the U.S. figure of $8.5M. That spending covers all home repairs, maintenance and insurance, which roofing and gutter companies share with other businesses in the trade.
In 2023, official counts showed 10 businesses with payroll in the Watertown-Fort Atkinson area classed as roofing contractors. That is one for every 3,487 households, against one for every 5,063 across the U.S. Population estimates put the population change in the Watertown-Fort Atkinson area from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%).
How the Watertown-Fort Atkinson area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the roofing and gutter companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Watertown-Fort Atkinson area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.3 | 3.9 | 3.6 |
| Spending per listing | $4.3M | $7M | $8.5M |
| Households per official establishment | 3,487 | 4,969 | 5,063 |
| Official establishment growth, 2019–2023 | n/a | +17.1% | +20.4% |
| Population growth, 2020–2025 | +0.3% | +1.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,736 | $2,759 | $3,018 |
| Median household income | $83,750 | $77,485 | $80,734 |
| Groundwork market score | 34 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 60
- Annual payroll, 2023
- $5.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 221 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as roofing contractors in the Watertown-Fort Atkinson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Watertown-Fort Atkinson area
- Population, 2025 estimate
- 86,505+0.3% since 2020
- Households
- 34,873
- Median age
- 42.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 557 sq. mi.
- People per square mile
- 155
- Median household income
- $83,750+26.3% vs. 2015–2019, before inflation
- Average household income
- $100,082
- Median home value
- $274,100
- Jobs located here
- 34,853
- Daytime population
- 76,557Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Watertown-Fort Atkinson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the roofing and gutter companies on map listings by name and distance.
Or open the report at the center of the Watertown-Fort Atkinson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRoofing and gutters across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for roofing and gutter companies, numbered among those based in Wisconsin, with the Watertown-Fort Atkinson area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Manitowoc, WI | 64 | 8 | 2.3 | $11.4M | +0.4% | #60 of 288 |
| 2Beaver Dam, WI | 64 | 12 | 3.3 | $7.9M | −0.3% | #63 of 288 |
| 3Whitewater-Elkhorn, WI | 58 | 16 | 3.7 | $7.7M | +0.8% | #96 of 288 |
| 4Baraboo, WI | 56 | 8 | 2.9 | $9.5M | +1.3% | #109 of 288 |
| 5Stevens Point-Plover, WI | 48 | 15 | 5.1 | $5.3M | +2.2% | #156 of 288 |
| 6Platteville, WI | 47 | 7 | 3.5 | $7.2M | +0.9% | #161 of 288 |
| 7Watertown-Fort Atkinson, WI | 34 | 22 | 6.3 | $4.3M | +0.3% | #232 of 288 |
| 8Wisconsin Rapids-Marshfield, WI | 27 | 17 | 5.3 | $4.8M | −0.2% | #263 of 288 |
| 9Sparta, WI | 26 | 11 | 6.0 | $4.3M | +0.6% | #268 of 288 |
| 10Shawano, WI | 26 | 11 | 5.9 | $4.3M | +1.4% | #269 of 288 |
Other business types in the Watertown-Fort Atkinson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades39
- HVAC and plumbing45
- Electricians61
- Roofing and gutters34
- Lawn, cleaning and pest control41
- Landscaping and lawn care41
- House cleaning50
- Pest control
Real estate
Funeral services
Questions
How many roofing and gutter companies are in the Watertown-Fort Atkinson, WI area?
There are 22 roofing and gutter companies on map listings in the Watertown-Fort Atkinson area as of September 2026. One of them (5%) is a chain location. The listings count roofers and gutter companies. Official counts show 10 businesses with payroll classed as roofing contractors in 2023.
How much do households in the Watertown-Fort Atkinson, WI area spend on home repairs, maintenance and insurance?
About $95.4M a year, or $2,736 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 22 roofing and gutter companies on map listings, it comes to $4.3M per company. The spending figure covers all home repairs, maintenance and insurance, not only roofing and gutter companies. It is estimated from the incomes of the 34,873 households in the Watertown-Fort Atkinson area and national spending patterns by income.
How does the Watertown-Fort Atkinson, WI area compare with the U.S. for roofing and gutter companies?
The Watertown-Fort Atkinson area has 6.3 roofing and gutter companies per 10,000 households, 75% above the U.S. rate of 3.6. Spending per company is $4.3M, 49% below the U.S. figure of $8.5M. At the national ratio of roofing and gutter companies to household spending, the Watertown-Fort Atkinson area would have about 11, against 22 on map listings. There is one business with payroll in the industry for every 3,487 households, against one for every 5,063 across the U.S.
How fast is the Watertown-Fort Atkinson, WI area growing?
Population estimates put the Watertown-Fort Atkinson area at 86,505 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 34,873 households. The median household income in the Watertown-Fort Atkinson area is $83,750 a year, 4% above the U.S. median of $80,734. That rose 26.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Watertown-Fort Atkinson area scores 34 for roofing and gutter companies (lower middle), #232 of 288 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Watertown-Fort Atkinson area. It maps the roofing and gutter companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for roofing and gutter companies · All 56 business types in the Watertown-Fort Atkinson area
Screening a site or an acquisition in the Watertown-Fort Atkinson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Watertown-Fort Atkinson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.