Home services · Metro area · Wisconsin
Roofing and gutter companies in the Appleton, WI metro area
How the Appleton, WI metro area compares with other metro areas and the U.S. for roofing and gutter companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #329 of 381 scored metro areas
#9 of 13 scored metro areas based in Wisconsin
- Listings
- 59
- 6 chain locations (10%)
- Official establishments
- 30
- Businesses with payroll, 2023
- Household spending a year
- $287.1M
- On home repairs, maintenance and insurance · $2,878 a household
- Spending per listing
- $4.9M
- 42% below the U.S.
- Listings per 10k households
- 5.9
- 64% above the U.S.
- Population, 2025
- 249,876
- +2.7% since 2020
See the roofing and gutter companies around any address in the Appleton metro area
The site report maps the roofing and gutter companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Appleton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For roofing and gutter companies, the Appleton metro area has a Groundwork market score of 31 (lower middle): #329 of 381 scored metro areas and #9 of 13 scored metro areas based in Wisconsin. That puts it in the bottom quarter of metro areas.
Households in the Appleton metro area spend about $287.1M a year on home repairs, maintenance and insurance, or $2,878 per household, 5% below the U.S. average. That works out to $4.9M per company, 42% below the U.S. figure of $8.5M. The spending figure covers all home repairs, maintenance and insurance, not only roofing and gutter companies.
The Appleton metro area has 59 roofing and gutter companies on map listings as of September 2026. 6 of them (10%) are chain locations, against 4% across the U.S. That is 5.9 per 10,000 households, 64% above the U.S. rate of 3.6.
The official count of businesses with payroll classed as roofing contractors in the Appleton metro area was 30 in 2023. That is one for every 3,325 households, against one for every 5,063 across the U.S. Population estimates put the population change in the Appleton metro area from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%).
How the Appleton metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the roofing and gutter companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Appleton metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.9 | 3.9 | 3.6 |
| Spending per listing | $4.9M | $7M | $8.5M |
| Households per official establishment | 3,325 | 4,969 | 5,063 |
| Official establishment growth, 2019–2023 | n/a | +17.1% | +20.4% |
| Population growth, 2020–2025 | +2.7% | +1.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,878 | $2,759 | $3,018 |
| Median household income | $85,825 | $77,485 | $80,734 |
| Groundwork market score | 31 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30
- Employees, 2023
- 274
- Annual payroll, 2023
- $25.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 596 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as roofing contractors in the Appleton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Appleton metro area
- Population, 2025 estimate
- 249,876+2.7% since 2020
- Households
- 99,754
- Median age
- 40.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 956 sq. mi.
- People per square mile
- 257
- Median household income
- $85,825+26.9% vs. 2015–2019, before inflation
- Average household income
- $112,747
- Median home value
- $268,900
- Jobs located here
- 130,221
- Daytime population
- 246,801Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Appleton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the roofing and gutter companies on map listings by name and distance.
Or open the report at the center of the Appleton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRoofing and gutters across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for roofing and gutter companies, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Appleton metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Racine-Mount Pleasant, WI | 71 | 15 | 1.9 | $14.8M | +0.4% | #37 of 381 |
| 2Madison, WI | 63 | 110 | 3.6 | $8.2M | +4.1% | #90 of 381 |
| 3Green Bay, WI | 60 | 43 | 3.2 | $8.7M | +2.5% | #120 of 381 |
| 4Wausau, WI | 52 | 17 | 2.9 | $9.3M | +1.0% | #175 of 381 |
| 5Kenosha, WI | 46 | 25 | 3.6 | $7.7M | −0.4% | #222 of 381 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 46 | 693 | 4.7 | $6.8M | +2.6% | #224 of 381 |
| 6Milwaukee-Waukesha, WI | 44 | 237 | 3.6 | $7.8M | 0.0% | #237 of 381 |
| 7La Crosse-Onalaska, WI-MN | 43 | 22 | 3.1 | $8.8M | +0.4% | #248 of 381 |
| 8Sheboygan, WI | 41 | 20 | 4.0 | $6.7M | 0.0% | #267 of 381 |
| Duluth, MN-WI | 31 | 48 | 4.0 | $6.6M | +0.2% | #326 of 381 |
| 9Appleton, WI | 31 | 59 | 5.9 | $4.9M | +2.7% | #329 of 381 |
Other business types in the Appleton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades32
- HVAC and plumbing35
- Electricians41
- Roofing and gutters31
- Lawn, cleaning and pest control37
- Landscaping and lawn care29
- House cleaning65
- Pest control57
Real estate
Funeral services
Questions
How many roofing and gutter companies are in the Appleton, WI metro area?
Map listings as of September 2026 show 59 roofing and gutter companies in the Appleton metro area. 6 of them (10%) are chain locations. The listings count roofers and gutter companies. Official counts show 30 businesses with payroll classed as roofing contractors in 2023.
How much do households in the Appleton, WI metro area spend on home repairs, maintenance and insurance?
About $287.1M a year, or $2,878 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 59 roofing and gutter companies on map listings, it comes to $4.9M per company. That spending covers all home repairs, maintenance and insurance, which roofing and gutter companies share with other businesses in the trade. It is estimated from the incomes of the 99,754 households in the Appleton metro area and national spending patterns by income.
How does the Appleton, WI metro area compare with the U.S. for roofing and gutter companies?
The Appleton metro area has 5.9 roofing and gutter companies per 10,000 households, 64% above the U.S. rate of 3.6. Spending per company is $4.9M, 42% below the U.S. figure of $8.5M. At the U.S. ratio of roofing and gutter companies to household spending, the Appleton metro area would have about 34, against 59 on map listings. There is one business with payroll in the industry for every 3,325 households, against one for every 5,063 across the U.S.
How fast is the Appleton, WI metro area growing?
Population estimates put the Appleton metro area at 249,876 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 99,754 households. Median household income in the Appleton metro area is $85,825, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Appleton metro area scores 31 for roofing and gutter companies (lower middle), #329 of 381 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Appleton metro area. It maps the roofing and gutter companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for roofing and gutter companies · All 56 business types in the Appleton metro area
Screening a site or an acquisition in the Appleton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Appleton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.