Home services · County · Wisconsin
Roofing and gutter companies in La Crosse County, WI
Competitor counts, household spending and official business counts for roofing and gutter companies in La Crosse County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #816 of 1,177 scored counties
#21 of 40 scored counties in Wisconsin
- Listings
- 20
- 0 chain locations (0%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $139M
- On home repairs, maintenance and insurance · $2,699 a household
- Spending per listing
- $7M
- 18% below the U.S.
- Listings per 10k households
- 3.9
- 8% above the U.S.
- Population, 2025
- 121,339
- +0.3% since 2020
See the roofing and gutter companies around any address in La Crosse County
The site report maps the roofing and gutter companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 20 roofing and gutter companies in La Crosse County. None of them are chain locations, against 4% across the U.S. That comes to 3.9 for every 10,000 households, 8% above the U.S. rate of 3.6.
At $2,699 per household (11% below the U.S. average), households in La Crosse County spend about $139M a year on home repairs, maintenance and insurance. Spread across 20 roofing and gutter companies, that is $7M per company, 18% below the U.S. figure of $8.5M. That spending covers all home repairs, maintenance and insurance, which roofing and gutter companies share with other businesses in the trade.
The official count of businesses with payroll classed as roofing contractors in La Crosse County was 12 in 2023. That is one for every 4,291 households, against one for every 5,063 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $5.4M have gone to businesses classed as roofing contractors in La Crosse County.
Population estimates show La Crosse County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). For roofing and gutter companies, La Crosse County has a Groundwork market score of 40 (lower middle): #816 of 1,177 scored counties and #21 of 40 scored counties in Wisconsin.
How La Crosse County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the roofing and gutter companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | La Crosse County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.9 | 3.9 | 3.6 |
| Spending per listing | $7M | $7M | $8.5M |
| Households per official establishment | 4,291 | 4,969 | 5,063 |
| Official establishment growth, 2019–2023 | n/a | +17.1% | +20.4% |
| Population growth, 2020–2025 | +0.3% | +1.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,699 | $2,759 | $3,018 |
| Median household income | $73,013 | $77,485 | $80,734 |
| Groundwork market score | 40 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 12
- Employees, 2023
- 172
- Annual payroll, 2023
- $11.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 200 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $5.4M
SBA-backed loans to businesses classed as roofing contractors in La Crosse County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in La Crosse County
- Population, 2025 estimate
- 121,339+0.3% since 2020
- Households
- 51,497
- Median age
- 39.7
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 452 sq. mi.
- People per square mile
- 267
- Median household income
- $73,013+26.1% vs. 2015–2019, before inflation
- Average household income
- $97,214
- Median home value
- $257,000
- Jobs located here
- 72,448
- Daytime population
- 134,687Residents who don’t work, plus everyone whose job is here
Looking at a specific site in La Crosse County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the roofing and gutter companies on map listings by name and distance.
Or open the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRoofing and gutters across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for roofing and gutter companies, numbered among those based in Wisconsin, with La Crosse County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Racine County, WI | 71 | 15 | 1.9 | $14.8M | +0.4% | #143 of 1,177 |
| 2Dane County, WI | 66 | 94 | 3.7 | $8.1M | +4.9% | #233 of 1,177 |
| 3Ozaukee County, WI | 63 | 10 | 2.6 | $12.3M | +3.0% | #302 of 1,177 |
| 4Brown County, WI | 61 | 39 | 3.5 | $7.9M | +2.6% | #346 of 1,177 |
| 5Calumet County, WI | 58 | 5 | 2.3 | $12.4M | +2.9% | #401 of 1,177 |
| 6Manitowoc County, WI | 56 | 8 | 2.3 | $11.4M | +0.4% | #442 of 1,177 |
| 7Milwaukee County, WI | 55 | 94 | 2.4 | $10.7M | −1.5% | #463 of 1,177 |
| 8Marathon County, WI | 55 | 17 | 2.9 | $9.3M | +1.0% | #471 of 1,177 |
| 9Dodge County, WI | 55 | 12 | 3.3 | $7.9M | −0.3% | #479 of 1,177 |
| 10Columbia County, WI | 51 | 8 | 3.3 | $8.6M | −0.7% | #571 of 1,177 |
| 21La Crosse County, WI | 40 | 20 | 3.9 | $7M | +0.3% | #816 of 1,177 |
Other business types in La Crosse County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades36
- HVAC and plumbing35
- Electricians40
- Roofing and gutters40
- Lawn, cleaning and pest control26
- Landscaping and lawn care34
- House cleaning22
- Pest control47
Real estate
Funeral services
Questions
How many roofing and gutter companies are in La Crosse County, WI?
There are 20 roofing and gutter companies on map listings in La Crosse County as of September 2026. None of them are chain locations. The listings count roofers and gutter companies. Official counts show 12 businesses with payroll classed as roofing contractors in 2023.
How much do households in La Crosse County, WI spend on home repairs, maintenance and insurance?
About $139M a year, or $2,699 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 20 roofing and gutter companies on map listings, it comes to $7M per company. The spending figure covers all home repairs, maintenance and insurance, not only roofing and gutter companies. It is estimated from the incomes of the 51,497 households in La Crosse County and national spending patterns by income.
How does La Crosse County, WI compare with the U.S. for roofing and gutter companies?
La Crosse County has 3.9 roofing and gutter companies per 10,000 households, 8% above the U.S. rate of 3.6. Spending per company is $7M, 18% below the U.S. figure of $8.5M. At the national ratio of roofing and gutter companies to household spending, La Crosse County would have about 16, against 20 on map listings. There is one business with payroll in the industry for every 4,291 households, against one for every 5,063 across the U.S.
How fast is La Crosse County, WI growing?
Population estimates put La Crosse County at 121,339 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 51,497 households. The median household income in La Crosse County is $73,013 a year, 10% below the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. La Crosse County scores 40 for roofing and gutter companies (lower middle), #816 of 1,177 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in La Crosse County. It maps the roofing and gutter companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for roofing and gutter companies · All 56 business types in La Crosse County
Screening a site or an acquisition in La Crosse County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.